Korea has become the highest nitrogen balance (228 kg/ha) among 34 OECD member countries, and has the stigma of being a 'Nutrient overload country' as of 2019. Accordingly, research on the derivation and utilization of nutrient balance indicators and the 'regional nutrient management system' are being promoted to improve Korea's nutrient balance. It is necessary to support these policies and studies, form a public consensus on improving the nutrient balance, and evaluate the function of the public benefit. This paper aims to estimate the public benefit value of improving the nutrient balance based on an analysis of consumers' willingness to pay and recognition of Korea's nutrient excess for 600 consumers nationwide. As results, 21.2% of the respondents said they were aware of excessive nutrients in Korea, and 76.7% of the respondents said they were aware of the need for nutrient management. The average amount of intention to pay for the improvement of three pollution (soil, water quality, and air) that can occur due to a nutrient overload was ￦2,321.1 for soil pollution improvement, ￦2,391.2 for water pollution improvement, and ￦2,377.9 for air pollution improvement. The average willingness to pay for the three pollution reduction was ￦6,002.3. These results are expected to be used to form a public consensus on the balance of payments and to establish measures to enhance public interest values in the future.

The purpose of this study is to establish a strategy to activate the export of Korean paprika to Vietnam. For this, we survey 202 adults in Vietnam, and analyzed the paprika purchase and consumption behavior, preferences, considerations, and willingness to pay. Most of respondents had purchased paprika, and offline grocery stores are the major purchasing location of paprika. The price elasticity of Korean paprika is greater than 1, showing more elasticity than other origins, and it is advantageous to implement the price reduction strategy. The number of household members and the level of education affect purchasing intentions. In conclusion, product composition targeting small households, pricing strategy, and K-Food marketing are appropriate.

The Korea-US FTA was one of the most controversial FTAs Korea has ever signed and was expected to have a significant effect on the agriculture sector, especially the livestock industry. This study ex-post analyzed the impact of the Korea-US FTA on the Korean beef industry including the Jeonnam province using a dynamic partial equilibrium model. According to the scenario analysis results, if there was no Korea-US FTA, the beef imports would be reduced to as low as 0.24% to 4.19% compared to the Baseline applying existing Korea-US FTA beef tariff rates over the 2012 to 2022 periods. In addition, if there was no Korea-US FTA, the agricultural product value of Jeonnam and national Korean beef cattle would increase from 0.25% to 7.37% and 0.25% to 7.33%, respectively, compared to the Baseline. The results of the analysis are expected to be used as important information for policy establishment in preparation for CPTPP and supplementation of current FTA policies regarding Korean beef cattle not only for the central government but also Jeonnam province.

This study investigates the facility use status of smart farming farmers to improve facility use rate of farmers. To this end, a survey was conducted on smart farming farmers in Jeonnam province, and the main survey contents are as follows: facility use rate, the reasons for low facility use, the perception of the introduction and use of smart farming etc. As a result of the survey, many farmers have introduced smart farming facilities even though they do not have enough use capacity. Thus it is necessary to improve the use capacity of farmers. Second, the average facility use rate of farmers was 65.1%, and 37.5% of respondents did not use even 50% of smart farming facilities. To improve the use rate, education on how to use facilities and continuous consulting support for farmers are needed. And the largest number of farmers perceived the risk like crop damage or facility failure due to poor use of facilities. This means that risk management due to the smart farming facilities is important. Third, farmers answered that rapid and continuous repair service were the most important when using facilities. Thus it is important to foster rear industries such as maintenance companies to stably operate smart farming facilities.