Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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An Analysis of Consumer's Willingness to Pay for the Improvement of Agricultural Land's Nutrition Balance

농경지 양분수지 개선에 대한 소비자 지불의사 분석

  • 조우영 (경상국립대학교 농업경제학과) ;
  • 이슬비 (국립농업과학원 기획조정과) ;
  • 박혜진 (국립농업과학원 농업환경부 토양비료과) ;
  • 김길원 (경상국립대학교 농생명공학글로컬인재교육연구단) ;
  • 김태영 (경상국립대학교 식품자원경제학과, 농업생명과학연구원)
  • Received : 2023.04.23
  • Accepted : 2023.08.20
  • Published : 2023.08.31
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Abstract

Korea has become the highest nitrogen balance (228 kg/ha) among 34 OECD member countries, and has the stigma of being a 'Nutrient overload country' as of 2019. Accordingly, research on the derivation and utilization of nutrient balance indicators and the 'regional nutrient management system' are being promoted to improve Korea's nutrient balance. It is necessary to support these policies and studies, form a public consensus on improving the nutrient balance, and evaluate the function of the public benefit. This paper aims to estimate the public benefit value of improving the nutrient balance based on an analysis of consumers' willingness to pay and recognition of Korea's nutrient excess for 600 consumers nationwide. As results, 21.2% of the respondents said they were aware of excessive nutrients in Korea, and 76.7% of the respondents said they were aware of the need for nutrient management. The average amount of intention to pay for the improvement of three pollution (soil, water quality, and air) that can occur due to a nutrient overload was ￦2,321.1 for soil pollution improvement, ￦2,391.2 for water pollution improvement, and ￦2,377.9 for air pollution improvement. The average willingness to pay for the three pollution reduction was ￦6,002.3. These results are expected to be used to form a public consensus on the balance of payments and to establish measures to enhance public interest values in the future.

Keywords

Acknowledgement

본 논문은 농촌진흥청 공동연구사업(과제번호: PJ015645)의 지원에 의해 이루어진 것임.

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