Acknowledgement
본 논문은 전북농업기술원의 공동연구사업(파프리카 수출기반 구축 및 국내 외 신소비 시장 확대, 과제번호: RS-2022-RD010401)의 지원에 의해 이루어진 것임.
References
- Ahn, B. I. and J. H. Han. 2012. Impacts of an Increase in the Export of Paprika on the Market Equilibrium and Social Welfare. Korean J. Food Marketing Economics. 29(3): 1-27.
- Cho, J. L. 2007. A Strategy for Production and Export to Strength the International Competitiveness of Domestic Paprika Fruits. Korean J. Horticulture Abstracts. 25(1): 41-41.
- Choi, S. G. and W. S. Hong. 2021. Home Meal Replacement (HMR) Consumption Behavior of Vietnamese Consumers by Household Size. Korean J. Food Culture. 36(6): 531-541.
- Im, J. B. and D. H. An. 2010. A policy Direction for Promoting the Korean Agro-food Export. Korean J. Food Marketing Economics. 27(4): 107-135.
- Jeju Development Institute Report. 2016. A Plan for Jeju Agro-Food to enter the Vietnamese Market using the Korea-Vietnam FTA.
- Jun, J. Y. and J. W. Kwon. 2022. A Study on the Effects of Marketing Mix Factors in Casino on Customer Satisfaction and Post-behavioral intention. Master Thesis, University of Dongseo.
- KATI Report. 2020. Distribution Situation of Local Paprika in Vietnam.
- KIEP Report. 2019. Korea-Vietnam Mid and Long term Cooperation Strategy in the Agricultural Sector.
- Kim, D. H. 2015. Analysis of management risk of Paprika Export farmers and countermeasures. Master Thesis, University of Korea.
- Kim, S. H., K. P. Kim, and J. H. Han. 2018. A Study on the Determinants of the Vietnamese Consumers' Purchase Intentions of Korean Agro-Food. Journal of Rural Development. 41(4): 75-100. https://doi.org/10.36464/JRD.2018.41.4.004
- Kim, S. S., I. K. Lee, T. S. Wi, and J. W. Jeong. 2018. Changes in Consumption Behavior on Paprika and Farmers' Countermeasures. Korean J. Food Marketing Economics. 35(4): 119-140.
- Korea Agro-Fisheries & Food Trade Corporation Report. 2020. 2020 Customized Research for Overseas Markets.
- Korea Agro-Fisheries & Food Trade Corporation Report. 2021. 2021 Agricultural Food Exporting Countries Information.
- Korea Agro-Fisheries & Food Trade Corporation Report. 2022. 2022 Customized Survey for Export company.
- Korea Agro-Fisheries & Food Trade Corporation Report. 2022. 2022 In-depth Survey of Promising items in major Export countries and Entry Strategies (Vietnam, Thailand, Indonesia, Malaysia).
- Korea Agro-Fisheries & Food Trade Corporation Report. 2022. 2022 Vietnam National In-depth Survey.
- Korea Agro-Fisheries & Food Trade Corporation Report. 2023. 2022 Vietnam Agricultural Food Export Terms of Trade at a Glance.
- KOTRA. 2020. Vietnam food market trends are 'Safety' and 'Health'.
- KREI Report. 2008. The actual condition and subjects of Paprika in Korea.
- KREI Report. 2012. Make your produce more competitive with differentiated marketing.
- KREI Report. 2021. Value Chain Analysis and Study of the Paprika.
- MAFRA Report. 2022. Agriculture, Forestry and Fisheries Export & Import Statistics.
- Nguyen. V. L. and W. H. Oh. 2021. A Study on the Subjective Perception of Vietnamese College Students on Hallyu. Korean J. KSSSS 57(0): 29-53. https://doi.org/10.18346/KSSSS.57.2
- Oh, J. Y., D. H. Kim, H. J. Song, and C. S. Lim. 2012. Effects of Storage Temperature on the Quality of Mini Paprika, (Capsicum annuum L. 'Hivita Yellow' & 'Hivita Red') Fruits. Korean J. Agriculture & Life Science 46(1): 1-8.
- Park, S. S. and D. S. Park. 2022. Effect of Marketing Mix (4P's) of Side Dish Restaurants on Purchase intention. Korean J. Foodservice Management Society of Korea. 25(2): 33-59. https://doi.org/10.47584/jfm.2022.25.2.33
- Shin, S. Y. 2020. Vietnam employment market current address, youth 'unemployment crisis', companies 'employment crisis'. KOTR News.
- Shim, J. S. and J. S. Kim. 2010. Analysis on the Marketing Efficiency of Paprika. Korean J. Agriculture & Life Science. 44(1): 69-80.
- Yoon, J. C. 2011. The Relationship Among 4P's Mix, Customers' Satisfaction, Store Attitude and Behavior Intention: Focus on Comparison Between Korea and China Customers. Master Thesis, University of Paichai.
- Yoon, J. Y. and K. H. Park. 2022. Analysis of Intrinsic Activities in the Paprika Consumption Stage and Factors Affecting Consumer Purchase. KAAFP Conference Proceeding. 2022(8): 541-559.
- Hong, M. S. 2008. A Study on Marketing Mix Strategy for Naju Pear's Brand Differentiation marketing mix strategy for brand differentiation. Master Thesis, University of Chosun.