This study aimed at identifying a differences of the factors affecting personality of multicultural and non-multicultural household adolescent in rural area. The major findings that were drawn from this study were as follows. Frist, the level of personality perceived by non-multicultural household adolescent was higher than it of the multicultural household adolescent significantly. Second, the regression analysis showed that the factors affecting personality was different between multicultural and non-multicultural household adolescent in rural area. The scholastic performance(${\beta}=.23$), namely, affected most significantly the personality perceived by adolescent of multicultural household, and the immersing time in internet game per one day(${\beta}=-.27$), on the other hand, affected most significantly the personality perceived by adolescent of non-muticultural household. In conclusion, based on results of this study, several plans improving the personality of the rural multicultural and non-multicultural household adolescent were suggested.

This study is to develop evaluation indicator for brand self-diagnosis of agricultural management organizations and analyze importance weight to be used in the field. Self-diagnosis evaluation indicator of brand equity of agricultural management organizations were selected by brainstorming of brand specialists. As a result, six evaluation indicator of communication, organization, responsiveness, clarity, customer relations and quality control were selected. Importance weight of self-diagnosis evaluation indicator of brand equity of agricultural management organizations was analyzed by AHP(Analytic Hierarchy Process) and Fuzzy AHP. The results of Fuzzy AHP were as follows. Communication for 13.9%, organization for 6.5%, responsiveness for 9.9%, clarity for 7.7%, customer relations for 26.5%, and quality control for 35.5% respectively. In order to enhance brand equity of agricultural management organizations, first, cultivation guidelines should be set up to produce equal quality products among members. Second, quality levels need to be subdivided, brands and packages should be different by level. Third, persistent efforts to find new clients and distributors. Fourth, various efforts to maintain the existing excellent clients and distributors.

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

Agro-fishing villages of agriculture and fishery are suffering deepening gap with urban areas due to depreciation from their products market opening pressure. They are facing problems of decreasing and aging population, poor settlement environment, etc. and losing their vitality for their low productivity and lack of young labor force. These issues of agro-fishing villages of agriculture and fishery are divided in so various items and classes that it is plausible to approach in a way to connect each issue in a small frame of each by selecting sub topics according to each item and each class rather than to solve the issues in a large frame. Chungchungnam-do is approaching the issues through 3 agro innovations(agro fishery, agro fishing villages, agro fishing people) in local government level and Durae enterprises are solving local problems through the self supporting residents' community business by utilizing local resources. This study is to draw clues and solutions to vitalize agro fishery villages through community businesses by detailed reviews and research on cases of Durae enterprises' characteristics and their vitalizations and provide a new alternative plan to agro fishery villages losing their vitality and demolishing their communities.

This paper predicts the onion's cultivation areas, yields per unit area, and wholesale prices during ship dates by using wholesale price data from the Korea Agro-Fisheries & Food Trade Corporation, the production data from the Statistics Korea, and the weather data from the Korea Meteorological Administration with an ARDL model. By analyzing the data of wholesale price, rural household income and rural total earnings, onion cultivation areas in 2015 are estimated to be 21,035, 17,774 and 20,557(ha). In addition, onion yields per unit area of South Jeolla Province, North Gyeongsang Province, South Gyeongsang Province, Jeju Island, and the whole country in 2015 are estimated to be 5,980, 6,493, 6,543, 6,614, 6,139 (kg/10a) respectively. By using onion production's predictive value found from onion's cultivation areas and yields per unit area in 2015, the onion's wholesale prices in June are estimated to be 780 won, 1,100 won, and 820 won for each model. Predicted monthly price after the onion's ship dates is analyzed to exceed 1,000 won after August.

This study analyzes the structural relationship between attitudes and learning more properties in agricultural college education programs. The results were as follows. first, The model was accepted according to the some goodness of fit statistics such as ${\chi}^2$(84.28, p>.05), RMR(.036), RMSEA(.041), GFI(.927), NFI(.945), CFI(.985), IFI(985). seconds, Learning attitude(.31) and content validity(.47) in the structural relationship between variables is a direct impact on satisfaction. thirds, Perceived Usefulness(.34) and Content validity(.36) has direct effect of factor on learning attitude. Finally Perceived Usefulness was found to direct effect all Content validity(.64) and easy of use(.27). Finally, considering of duties required in the agriculture. increase the satisfaction of learners should have provide field learning based Learning materials, practices, instructional media. As a result, it will enhance the performance of field learning agricultural education programs.

The purpose of this study was to verify the influence between the variables affecting the Agricultural high school students in career decisions. The results of this study are as follow. First, self-efficacy(${\beta}=.14$, p=.000), perceived usefulness(${\beta}=.52$, p=.000) and social support(${\beta}=.31$, p=.000) were found to be significant according to career decision of agricultural high school student the result of analysis of multiple regression. all regression coefficients were positive. second, perceived usefulness(${\beta}=.52$) was found on the most influential of the three variables. Finally, when students perform studies related to agro-industry can be called self-efficacy are important factors. also The real working environment for the agro-industrial field placement, explore the world of work, ways of understanding reality based on what they learned at school such as university-industry linkage will also be established.

The purposes of this study are to explain and identify the frame of structural relations of learning orientation, self-efficacy, learning transfer and job performance of farmers who participated in the strong and small farms education. This is an experimental research with the data collected from 495 farmers who have taken the farm education. Based on the collected data, the study conducted a structural equation modeling(SEM) to confirm the validity and analyze the structural relations of the suggested model. Using measured and latent variables drew from the analyses, the study set a structural equation model and tested the model by analysis of the structural equation modeling with AMOS 18.0. The results found from the empirical analysis can be summarized as follows. 1) Learning orientation and self-efficacy positively influenced job performance through learning transfer. 2) The hypothesis that learning orientation would have direct impact on job performance was not supported. 3) The strong and small farms education is useful to expand learning transfer and to enhance job performance. So, government policy support has to reinforce learning support on farmers in order to achieve high performance of learning and job management through farm educations.

The purpose of this study is to explains consumers' medical discourse embedded in the consumption of oriental medicine and health functional foods. Despite the fact that both of oriental medicine and western medicine is legally accepted, people tend to recognize that accurate diagnosis is possible only in the latter. As the discourse that oriental medicine, compared with western medicine, has an auxiliary position is widely spreaded, the rivalry between herbal medicine and health functional foods come to be formed. And it led to a close correlation between the decrease of herbal medicine consumption and the growth of health supplement market. Herbal medicine is compared to red ginseng, one of the representative health supplement. Negative notion such as using an Asian herb from China and side effect of hepatotoxicity influences herbal medicine consumption. This study argues two conclusion. First, the correlation between the consumption of herbal medicine and that of health functional foods results from the discourse of scientific reconstruction, standardization, and commercialization all of which come from globalization discourse. Second, medical discourse embedded in these commodity, in the end, has impact on agricultural production.