Under the premise of unbalanced development between urban and rural areas, this study raised criticism that the balanced national development policies in South Korea, which had been promoted in earnest after 'the Participatory Government' has adversely deepened the development gap between urban and rural areas by promoting the development of urban. In the meantime, the agricultural economy that supported the rural economy has gradually collapsed after reckless market opening, and due to the balanced national development policy focusing on urban infrastructure construction, rural areas are facing a crisis of 'depopulation' and 'regional extinction.' For this reason, many local governments have recently recognized the public values of agriculture and have introduced 'agrarian basic income' for the sustainability of agriculture. However, there is a limit to overcoming the crisis in rural areas because the population of farmers among rural residents is only 25%. Therefore, this study proposes the necessity of introducing the basic income for rural residents as a new paradigm for balanced development between urban and rural areas beyond the existing policy limits, based on surveys of opinions of residents living in Chungchengnam-do, South Korea and experts on the introduction of 'basic income for rural residents' in the future.

This study aims to examine consumer types based on pet food selection attributes and to analyze the differences in consumer characteristics by those types. In this study, the researcher uses k-means cluster analysis and crossover analysis to determine market segmention, and then analyzes the resultant characteristics by categorizing consumers. A total of 202 cases are used for this study. First, the selection attributes are classified into the six factors of credibility, quality, design, convenience, information, and price. Second, the clusters are categorized into the four clusters, which are designated pet food lower-involvement type, pet food information- and price-seeking type, pet food convenience-seeking type, and pet food higher-involvement type. Third, these four groups exhibit statistically significant differences in terms of occupational variables, number of pets, and purchase frequency. The results of this study may provide helpful information in establishing customized, market-based marketing strategies based on the characteristics of pet food consumers.

This study aims to identify the factors influencing residents' satisfaction for the urban regeneration projects in South Korea. Data were collected from 250 people with self-administrated questionnaires. A factor analysis identified three factors which are positive economic impacts, negative social impact, and positive environment impact. The positive economic impact has the highest variance explained. Results showed that high income and students and unemployed are less like to be satisfied with their community life. And whereas negative social impacts are less likely to have community satisfaction, positive economic impacts are more likely to have community satisfaction. This study suggested that community leaders and policy makers should consider perceived impacts and income when implementing development projects.