• Journal of Digital Contents Society
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• v.18 no.1
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• pp.79-85
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• 2017

Since Korea started producing original animations targeting children, market of character for children has been led by TV animation with continuous broadcasting and OSMU. With a successful fondation in animation toy industry, its market is expanding to film industry, at the same time, brings positive effect for benefit of domestic animation. Therefore, this study researched viewing rate of children's TV animation and analyzed character storytelling to help foster and grow the direction of future animation characters. For the analysis, I selected 20 animations with high viewing rate and analyzed the storytelling of 95 characters based on their roles. The results of this study are as follows: in children's animation appeared various types of characters helping each other to make the viewer learn socializing. In addition, character's external setting varied depending on its role. Moreover, in the characters' internal setting, the most frequently appeared keyword was leadership, however, their personality keyword varied depending on the role.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.264-275
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• 2015

While the method of prioritization has been practicing in the community needs-based programs to improve the effectiveness and efficiency of community health planning, it has not been systematically used. This study aims to suggest more sophisticated method of prioritizing. Based on the analysis of 81 community health plans which adopt prioritizing method, this study tried to examine their methods and criteria and evaluate their adequacy. In the prioritization process, projects themselves, rather than health problems, were commonly adopted for the subject of the analysis. The most used was the Basic priority rating, followed by the Prioritization matrix. Looking at the size of health problem among the prioritization criteria, the prevalence for chronic diseases and the proportion of people with health problems for health behaviors, mainly were used as indicators. Along with the size of health problem, other factors such as the degree of seriousness of health problem, and the effectiveness of intervention have been used as the criteria of prioritizing, not fully supported by objective data base and the clear standard of scoring. In the prioritization, the analysis need to be limited only to health problems, and the scoring criteria for each health problem area be presented.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.233-241
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• 2015

The purpose of this study was to investigate the binge eating of university women and to discuss whether there was a mediating effect of job-stress. This study conducted a survey of 325 university women using the self-oriented perfectionism, job-stress and binge eating. Descriptive, correlation statistics with SPSS 18.0 and structural equation analysis with AMOS 20.0 was performed. The results of this study were as follows. First, the binge eating of female university students was lower than intermediate level. Second, the self-oriented perfectionism of female university students had a meaningful positive influence on the binge eating. Third, the job-stress had a partial mediating effect between the self-oriented perfectionism and the binge eating. As a result of this research, comprehensive implications were suggested for interventions.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.555-566
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• 2012

The purpose of this study is to investigate the strategy of representation of homosexuality in the mainstream media and its meaning. And it also concerns what would be the limit of representations of homosexuality and what would be the discourse these representations produce in the major terrestrial broadcasting. For this investigation, we conducted the analysis of , the mainstream television drama, focused on the gay couple characters and their representations of conflicts and resolutions by comparing with the two heterosexual couples to figure out the differentiated representation strategies of homosexuality. As results of the analysis, the representation of sociogenic cause of conflict is absent for gay couple while it was found in the case of one heterosexual couple. And gay couple is exposed to the interpersonal conflicts against their family members than heterosexual couples and described as victims. Lastly, gay couple was represented as needing mediators to solve their problems while heterosexual couple was represented as ensuring subjectivity for the resolutions of conflicts.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.412-420
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• 2010

With increased complexity of product and market, the phenomenon that a consumer get paradoxical attitude toward marketing object has been increased. And this phenomenon eventually affects the relationship between consumer and product. In this study we tried to find more paradoxical phenomenon and understand consumer behavior confronting these situations when they buy agro-product based on ground theory methodology. According to the results, consumer's expectation and purchase experience can promote quality paradox experience during confronting various marketing activities such as price, product, promotion, place. Also these experience can cause quality paradox related interaction and communication even though there could be differences in their experience according to demographic characteristics, personal preference, and risk perception. Consumer will develop multiple strategies against quality paradox to manage the uncomfortable paradox experiences.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.596-609
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• 2014

The purpose of this study was to propose and test a path that explains and predicts Korean nurses' intention to stay. A survey using a structured questionnaire was conducted with 217 nurses and six instruments were used in the model. The data were analyzed using SPSS 20.0 and Amos 18.0 program. Based on the theoretical model, a significant correlation between all factors and the hygiene factor and motivation factor had a significant direct effect on the job satisfaction of nurses. In addition, factors such as job satisfaction, and distributive fairness directly affected the intention to stay and indirectly affected the hygiene factor and motivation factor. The final modified model yielded ${\chi}^2=2.681$, p=.433), GFI= .98, RMSEA=.001, NFI=.99, CFI=.99, GFI=.97 and good fit indices. This comprehensive model explains the related factors and their relationship with Korean nurses' intention to stay. Findings from this study can be used to design appropriate strategies to further increase Korean nurses' job satisfaction and intention to stay.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.324-332
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• 2011

The aim of this study was to explore relations among the decision making style, self leadership and communication competence of visiting nurses. The research design was a descriptive survey study, and 219 people were selected through convenience sampling among the visiting nurses who worked in the 28 community based health care centers. The most frequent decision making style of visiting nurses was a rational style. The scores of self leadership and communication competence of visiting nurses were also showed the highest score when the visiting nurse had a rational decision making style. The statistical significant correlations were found among the decision making style, self leadership and communication competence. The results of this study were useful to develop jop-training programs for visiting nurses to enhance their problem-solving abilities. We suggest more various education programs to increase the visiting nurse's self leadership and communication competence will be implemented and refined protocols according to situations will be developed, too.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.234-243
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• 2012

The purpose of this study was to develop psychological skill training program for actor with considering the ecological validity of social, cultural environment in Korean but also examine the effect of psychological skill training through psychological counseling and field study to decrease stage-anxiety. The experimental group were 2 actors, who were selected by purposive sampling. The psychological skill training program to decrease stage-anxiety for actor was composed of five stages, 12times and categorized as orientation, breathing regulation, progressive relaxation training, group counseling, heart rate bio-feedback training, self concentration, routine training, behavior therapy & self reinforcement, image training. The effects was examined on stage performance anxiety scale, psychological counseling and observation of experts. As the result of applying the psychological skill training to decrease stage-anxiety, cognitive state anxiety, somatic state anxiety were decreased. According to the result of counseling and observation, they were changed affirmative on self confrontation, harmony and rapport between actor and object. This result demonstrated the psychological skill training & counseling to decrease stage-anxiety for actor were effective.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.353-366
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• 2011

The purpose of this study was to present the fundamental direction in training social work supervisors. First it defined the competency of supervisors and by analyzing the contrasts between the present situation and points for compensation, the study searched for alternative solutions to reinforce the role of supervisors. The research was conducted by interviewing 7 Focus Groups, the 20 Delphi questionnaire panel, and the 213 social workers in the community welfare centers. This study multilaterally evaluated the opinions of all supervision interested parties and as a result, defined the core supervisor competence in the areas of knowledge, skill, and attitude(KSA). The main characteristics to be improved were found to be supervisors' leadership, supervision knowledge, self-recognition. conflicts arbitration skills, the communication skills, the team work skills, and the main attitudes of consistency, patience and openness. This study is significant that it presented specific direction in the developing training courses for supervisor, researching the detailed education demands and analyzing the application of the supervisor's competency model in the organization.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.438-446
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• 2012

The purpose of this study was to analyze the predictors of impulsive behavior, self esteem, and depression on school adjustment of adolescents. The original data were collected using questionnaire from the sample of 415 middle school students selected by convenient sampling. The data were collected from October 1 to November 30, 2010. The data was conducted by using a correlations coefficient and the hierarchical regression. The major findings of this study were as follows. Firstly, the school adjustment correlates with the impulsiveness(r= -.53), the self esteem(r= .51), and the depression(r= -.56). Secondly, the school adjustment was significantly associated with academic performance, impulsiveness, self esteem, and depression, which explained 51.8% of variance in school adjustment. These results may contribute to a better understanding of impulsiveness, self esteem, depression, and school adjustment of adolescents. Therefore, programs for prompting adolescents's school adjustment should be a planned based on results of the study.