• Title/Summary/Keyword: 정치광고

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Use of the 20th Presidential Election Issues on YouTube: A Case Study of 'Daejang-dong Development Project' (유튜브 이용자의 제20대 대통령선거 이슈 이용: '대장동 개발 사업' 사례를 중심으로)

  • Kim, Chunsik;Hong, Juhyun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.435-444
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    • 2022
  • There are three focuses in the paper. Firstly, the study identified what channels were most viewed by YouTube users to watch the 'Daejang-dong scandal,' which was the most powerful agenda to influence the candidate preference among voters during the 20th presidential election. Secondly, the study analyzed whether the political tone of the first videos was in line with that of the subsequent videos. Finally, we compared the sentiment of comments on the first and subsequent videos. The results showed that TBS 'News Factory' and 'TV Chosun News' represented liberal and conservative factions, respectively. Secondly, the political tone of channels that were viewed subsequently was neutral, but the conservative channel users left more negative comments and that was significant statistically. In addition, about 80% of the conservative and liberal channel users shared the same political tendency with the channel they watched first, and more than 90% of the comments left at the subsequent videos in line with that of at the first news. Based on these results, the study concluded that the voters tended to seek political news that was similar with their political ideology, and it was considered a sort of echo chamber phenomenon on the YouTube. The study suggests that the performance of high-quality journalism by traditional news outlet might contribute to decrease the negative influence of political contents on YouTube users.

Comparative study on the Differences of Broadcast Journalists' Perception on Work Autonomy by Ownership and Revenue Structure (방송사의 소유와 재원 구조 차이에 따른 기자의 자율성 인식 비교 : 자원의존이론을 중심으로)

  • Pae, Jung Kun
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.148-159
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    • 2018
  • This study empirically examined the influence of ownership structure(public/private) and revenue structure (high dependency on advertisement/low dependency on advertisement) of broadcasting companies upon journalists' perceptions regarding the degree of freedom in news reporting, the factors that limit freedom of press, satisfaction with the work autunomy and satisfaction with company's policies of news reporting and editing in light of resource dependency theory. The result showed that both the ownership structure and revenue structure of broadcasting companies influenced the journalists' perception regarding the degree of freedom in news gathering and reporting. It was also confirmed that only the revenue structure affected the level of satisfaction with work autonomy while the degree of satisfaction with the company's policies on editing and programing was influenced by the ownership structure. The perception of the factors that limit the freedom of press was found to be influenced only by the ownership structure, as did the satisfaction with policies on editing and programing. These results are very significant as they show that the level of dependence on advertising revenue affects journalists' news reporting, and that journalists of public broadcasting companies are influenced by the dependence on government or other political powers as well as on advertising revenue.

Analysis on Traits of Spatial Orientation of Urban Residents: Focused on Rough Maps of Advertisement Flyers in Yeonsu-gu, Incheon (도시민의 공간 정향 특성 분석: 인천 연수구의 상업 광고지 약도를 중심으로)

  • Lee, Khan-Yong
    • Journal of the Korean Geographical Society
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    • v.50 no.1
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    • pp.37-52
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    • 2015
  • The purpose of this study is to elucidate the traits of the spatial orientation of urban residents. The analysis materials are the 110 rough maps which have been collected for the last ten years in Yeonsugu, Incheon metropolitan. The urbanites' spatial orientation are analysed from an aspect of the orientation elements and the orientation frames respectively. As a result, the urban dwellers make use of five elements - path, node, district, landmark, and language clue for their spatial orientation. Again the orientation frames of the urban people are investigated in terms of locating and directing in space. In regard to the former, they tend relatively to depend on horizontal axes based on broad streets and to prefer to position at the center on coordinate system. With reference to the latter, they show to be north-at-the-top directed tendency and to hold higher proportion of exocentric perspective than egocentric. Consequently urban residents tend to form spatial orientation with using five spatial elements, leaning horizontal axis, positioning themselves at the central part of coordinates, directing toward north-at-the-top through exocentric perspective.

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$F\"{u}r$ eine 'gerechte' Sprache -Zu den feministischen $Bem\"{u}chungen$ um eine Reform des Deutschen ('공평한' 언어를 위하여 -독일어 개혁의 페미니즘적 노력-)

  • Schmitter Peter
    • Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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    • v.3
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    • pp.5-34
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    • 2001
  • 최근 구직광고, 시청, 정치 정당, 행정부처나 특정 일간지와 시사잡지의 최근 정보 팜플렛을 1981년 이전에 나온 관련 출판물들과 비교해보면 지난 20년 동안 현대 독일어 체계에서 주목할 만한 변화가 일어났으며 어느 정도 성과가 있었음을 어렵지 않게 알 수 있을 것이다. 언어의 실천 분야에서 1981년에 처음 나타난 이런 변화(vgl. Guentherodt, Ingrid / Hellinger, Marlis/Pusch, Luise F./Tromel-Plotz, Senta: Richtliruen 2ur Vermeidung sexistischen Sprachgebrauchs. In: Linguistische Berichte H. 71, 1981, 1-7)는 특히 어휘와 대명사 체계뿐 아니라 관사체계와 명사곡용과 관련된 변화에 대해서도 관심을 보이고 있다. 이런 언어변화는 계몽적 논문 그리고 '신 여성운동'과 그 결과로 나타난 '페미니즘 언어학'의 부단한 요구가 결정적이었다. 여기서 말하는 요구란 전통적인 언어체계에 머물러 있던 '성차별'을 없애고 독일어를 개혁함으로써 어휘와 문법에서 여성의 대표성을 감지할 수 있을 정도로 남성적-가부장적 관점의 지배적인 면을 없애고 '공평한 언어'를 만들어내는 것이었다. 궁극적으로 사람들은 이런 언어개혁을 통하여 여성의 사회적인 권리평등의 길을 마련하고 싶었다. 이 논문의 목적은 이런 복잡한 문제를 좀 더 알기 쉽게 밝혀보려는 것이다. 이를 위하여 첫 번째로 사회 정치적인 맥락에서 언어 개혁을 위한 노력을 살피고 언어 이론적인 토대를 질문하였다. 두 번째로 독일 페미니즘 언어학의 구체적인 역사적 기원을 간단히 살펴보았다. 세 번째로 개혁안을 자세히 논의하면서 체계적으로 정리하였다. 마지막으로 네 번째로는 개혁안과 그의 언어학적 기초에 대한 비판의 핵심 쟁점을 살피고, 찬반주장이 또 다른 분야로, 즉 한편으로 언어정책(찬성 주장) 분야로 다른 한편으로 체계언어학(반대 주장) 분야로 확대되기 때문에 언어개혁에 대한 페미니즘적 노력의 지지자와 반대자간의 논쟁에서 해결할 수 없는 것으로 보이는 문제를 테제로 제시하였다.

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Political Economy of Global Market: Debate on Cultural Imperialism Thesis and Its Critical Acceptance of Cultural Imperialism (문화시장 개방의 정치경제학: 문화제국주의 논쟁과 비판적 수용)

  • Yim, Dong-Uk
    • Korean journal of communication and information
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    • v.35
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    • pp.114-146
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    • 2006
  • Now, Korea-U.S.A Free Trade Agreement talk is underway in Korea. In FTA talks, the issues on audio-visual sector including screen quota, opening of broadcasting and telecommunication to the U.S.A. are becoming a hot potato. Globalization has been speed up by mass media and telecommunications. Cultures are no longer bounded by specific place but, through the migration of persons and the electronic flows of information, ideas and images, transgress established boundaries. So issues and debates have to be focused on global culture and cultural imperialism. Some would argue global culture is the consequences of capitalist world-system, so dominance by the center should be criticized and vanished. Some would say that global culture would help recipient society's people with cultural diversify and improvement. The issues on culture and communication, particularly at international level call for our attention in light of cultural identity, homogenization and diversity. Although I criticize the cultural imperialism thesis, I suggest critical acceptance of cultural imperialism. That is the observation of complexity between internal and external dynamics. The process of cultural imperialism is not simple and unitary. It rather involves the various forces of internal dynamics along with external forces.

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A Framework to Determine the Loan Rate of the Government Loan Program based on Rationales of the Government Loan Program (고객만족수준과 고객만족을 위한 지출 및 재무적 성과의 관계에 관한 연구)

  • Im, Sin-Suk;Lee, Ho-Gap
    • 한국벤처창업학회:학술대회논문집
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    • 2007.11a
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    • pp.327-352
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    • 2007
  • The loan rate of the government loan program offered by the Small Business Corporation(SBC) can be determined as a sum of three factors such as a reference interest rate, a policy aim spread, and a credit risk spread. However the loan rate has been lower than the loan rate in the banking sector. The profit has continually run in the red figures and hence the stability the fund managed by the SBC has been damaged. Even though a policy aim spread could be emphasized, the stability and profitability of the fund should be prioritized. This means that the loan rate of the SBC should be determined such that the loss might not be occurred. This requires the policy aim spread to change from relatively large negative to near zero.

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Detection of Forged Regions and Filtering Regions of Digital Images Using the Characteristics of Re-interpolation (재보간의 특성을 이용한 디지털 이미지의 합성 영역 및 필터링 영역 검출)

  • Hwang, Min-Gu;Har, Dong-Hwan
    • Journal of Korea Multimedia Society
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    • v.15 no.2
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    • pp.179-194
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    • 2012
  • Digital image forgery is becoming a topic of great interest with regard to honesty in imaging. We can often see forged digital images in a variety of places, such as the internet, and magazines, and in images used in political ads, etc. These can reduce the reliability and factual basis of the information contained in image. Therefore, objectivity is needed to determine if the image is forged so as to prevent confusion in the viewing public. Most digital forgeries consist of image resizing, rotating including the following interpolations. To find evidence of interpolation in forged images, this paper proposes a new method for detecting digital image forgery using general interpolation factors analyzed through re-interpolation algorithm of the forged images in order to determine the differences in the patterns. Through the re-interpolation algorithm we could detect the forged region and filtering region used image retouching included to interpolation.

Correlation between Symbol Mark and Slogan Design in UI(University Identity) Design (대학 UI에서 심벌마크와 슬로건 디자인과의 상관관계)

  • Kwon, Yun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.101-108
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    • 2013
  • Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

Prints as Avant-garde Language of Mass Culture (대중문화의 전위 언어로서 프린트)

  • Yim, Young-Kil;Kim, Sook-Young
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.181-192
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    • 2009
  • Prints in the contemporary art has the radical aspects at not only to maintain the characteristic of printmaking in a field of visual image but also to fulfill and communicate a desire of the public. We can see this from the change of the printmaking forms among the alternation of diverse expression methods and media such as from the line-cut at the Renaissance to colored print process, photography, the beginning of 20th century cartoons, advertisement, art, and graphic poster. From that, we can understand the printmaking as a fluid media, not fixed, has finely accomplished its functions as an act of visual language to smoothly communicate with the individual desire and character than word or language at the complex and various cultural surface. This study is focused on that prints as an avant-garde language in popular culture. Therefore, I have examined the following two aspects. First, with focussing at the specific characters of the graphic posters, I try to define the differences between language and visual language and the effect from it to our emotional perception and behavior with the politic and economic point of view. Second, how has the printmaking art as an fine arts finely accomplished an linguistic action. These are the purpose of this study.

A Meta-analysis of the Articles in Journals Related to TV Outsourcing Production Policy: Focused on the Treatise Published in Lee Myung-bak and Park Geun-hye Governments (방송 외주제작 정책 관련 학술논문의 메타 분석 : 이명박·박근혜 정부에서 발간된 논문을 중심으로)

  • Kang, Seung-Mook
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.289-298
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    • 2019
  • This paper studied a meta-analysis of 45 papers published during the administration of Lee Myung-bak and Park Geun-hye governments in order to renew academic interest in the TV outsourcing production policy. The meta-analysis was made up of classifications of three items(issued year, journal, academic field) and six items(topic, aim, question, subject, methodology, results). According to the results, the articles(30, 66.7% and 15, 33.3%) published during Lee & Park's regimes adapted the promotional topics for TV outsourcing production policy. The reasons for the papers(18, 40.0%) on management economy, industry, and advertising related to outsourcing production policy are because the two governments focused on research projects that matched the regime stance rather than the autonomy and diversity of broadcasting, media, contents, and the visual.