• Journal of Korean Society of Rural Planning
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• v.14 no.4
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• pp.47-56
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• 2008

This study aims to compare the revealed activities of visitors to rural tourism villages through photographic album in the internet homepage, and to give a suggestion for building new homepage showing the differences in mountain eco-tourism village. According to the different types of village development projects, photographs in internet homepage were analysed in order to compare the centered activities of visitors to agriculture and mountain tourism villages. Landscape types such as natural landscape, agricultural landscape, and village living landscape were classified to execute a content analysis on photographic album in the homepage. Reliability of the analysis between coder was achieved as 0.81. Results were summarized as follows. Firstly, village identity of homepage was mostly determined by the characteristics of internet portal involved. Secondly, adults were revealed as main subjects of tourism activities in mountain village, whereas lots of children were involved in agricultural village. Thirdly, natural landscape was used as a place of activities in mountain village, while village living landscape was photographed as a main background. It was suggested that the photographs revealing activities with children in the background of natural landscape should be uploaded to show the identity of mountain village regardless of the characteristics of internet portal.

• Journal of Korean Society of Rural Planning
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• v.14 no.4
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• pp.121-128
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• 2008

The purpose of this study is to identify the trend of the contents of the plan that was implemented through contents analysis on the master plan project of rural village development projects that began in 2004. Contents analysis is based on the classification of business in the detailed enforcement regulations of rural village development project. Analysis on the project contents was conducted for 30 days from June 20 to July 20 for the 132 regions established in the master plan during the period from 2004 to 2007. The results of the analysis showed the following. First, scenery facilities, rural tourism, cultural welfare and income basis projects accounted for 76.5% of the total projects. Second, with regard to investment costs depending on the contents of the projects, cultural welfare, rural tourism and income basis projects accounted for 66.3% of the total investment costs. Third, it was found out that, with regard to the trend of change in the project contents by year, income basis projects were sharply reduced whereas cultural welfare and scenery facilities projects were increased. Finally, with regard to the analysis on the projects by region, it was found that Gangwon, Gyeonggi and Chungnam gave high weight on rural tourism, whereas Gyeongbuk, Jeonnam and Jeonbuk gave low weight on rural tourism. Particularly, Gyeongnam was found to have given low weight on income basis project.

• Journal of Korean Society of Rural Planning
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• v.14 no.4
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• pp.109-119
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• 2008

The objectives of this study are to develop a green tourism potential evaluation method with rural amenity and demand of citizen. The new index which was named GPD(green tourism potential degree) is designed to propose the green tourism potential of rural areas using spatial analysis of geographic information system and spatial interaction of gravity model. And in order to evaluate the green tourism potential with supply side and demand side, two indices were defined; One is green tourism demand degree(GDD) which is developed to quantify a demand side potential by the analysis of urban population and urbanization index, and the other is green tourism attraction degree(GAD) which is developed to quantify a supply side potential by the analysis of rural amenity values using AHP algorithm, based on opinion of related experts. The developed method was applied to a part of Kyounggi province, Seoul and Incheon. All the study area's GAD, GDD and GPD were assessed and the proposed green tourism potential evaluation method could be used in developing rural development plans and green tourism policies considering spatial interaction with citizen and green tourism resources.

• Journal of Korean Society of Rural Planning
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• v.14 no.3
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• pp.53-61
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• 2008

This study has intended to elicit the definition of rural landscape, to classify rural landscape type, and to develop the evaluation indicators of rural landscape, meeting the definition through delphi expert survey method. The survey was performed five times for 80 days by 20 experts. The delphi expert survey asked experts as follows: 1) to fill out open-ended questions regarding the definition of rural landscape, and classification of rural landscape types, and evaluation indicators; 2) to provide their own feasibility evaluation regarding the results of the previous answer; and 3) to reevaluate the feasibility of the definition, types, and indicators. Based on the survey results, this study has found the appropriate definition of rural landscape like the comprehensive complex of physical (objective) and nonphysical (subjective) factors characterizing natural and/or artificial scenary of rural village itself Also, this study has developed the evaluation indicators of rural landscape in accordance with space types and landscape units classified. The developed indicators included areal ratio, the degree of green naturality, the building coverage ratio for physical landscape field, and skyline, landscape adjectives, color landscape, semantic scale.

• Journal of Korean Society of Rural Planning
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• v.20 no.1
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• pp.135-145
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• 2014

This research analyzed the effects of satisfaction factors of rural experience of city dwellers. The main research results are summarized as follows. The selection attributes for the rural experience of urbanites were divided into their interests into the programs, variety of the programs and convenience of the facilities. According to the multiple regression analysis, interests into the programs had impacts on the level of satisfaction. The types of rural tourism had statistical relevance with people's interests into the programs, convenience of the facilities and variety of the programs. In addition, those at the age of 40 to 50 reported higher satisfaction in their interests of the programs and convenience of the facilities among the general attributes of the respondents. In occupation, office workers had higher satisfaction in their interests into the programs while homemakers were more satisfied than others in convenience of the facilities and variety of the programs. When it comes to the monthly family income, those in the group who earn 2 to 3 million won a month had higher satisfaction in terms of convenience of the facilities and variety of the programs.

• Journal of Korean Society of Rural Planning
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• v.20 no.1
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• pp.37-49
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• 2014

With the globalized coming of the knowledge-based society following the post-industrial period, both the crises and opportunities have been occurring together as non-special affairs, which is the same situation in Rural Korea. A crucial key for maximization of potentialities of emerging opportunities is to mobilize the multi-valuedness embedded in rural areas as one of new growth powers. In order to realize a variety of multi-valuedness of rurality, it should be needed to re-discover and re-evaluate rural resources by paradigm shift and to identify the multi-valuedness of resources systematically and scientifically. On the basis of this understanding, this study aimed at setting up the evaluation indicators system by rural village types to identify systematically the multi-valuedness embedded in rural villages in the initial step. Integrated evaluation indicators system was made with 4-level hierarchies; high-leveled one with 3 fields(society, environment, regional economy); middle-leveled one with 8 areas; lower-leveled one with 19 sub-areas; detailed indicators totally with 39 items. These indicators were divided into 12 basic indicators applied to all types and 27 specialized indicators determining the characteristics of village types.

• Journal of Korean Society of Rural Planning
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• v.20 no.2
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• pp.115-126
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• 2014

The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.

• Journal of Korean Society of Rural Planning
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• v.20 no.2
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• pp.81-90
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• 2014

This study was carried out to identify the limitations and problems of organization, as well as present plans to activate the organization through diagnosis on 'My Hometown Keeper' organization that was created for the purpose of growth of agricultural and fishing regions, and environment improvement. Utilizing Weisbord's Six-box Model, an organization diagnosis model useful for diagnosis of 'My Hometown Keeper' organization, 6 areas including organization's objective, structure, relationship, compensation system, leadership, subsidiary device system etc. and 14 survey questions were prepared, and a survey investigation was conducted on the staff at Korea Rural Community Corporation in charge of 'My Hometown Keeper' participating residents and administrative support. Based on the analysis results of survey investigation, the limitations and problems of organization were identified, and as plans to improve these and activate 'My Hometown Keeper' organization, 'Clear establishment of organization's objective and role', 'Preparation of compensation and incentive system', 'Growth of relationship and leadership between constituents' 'Enhancing the utilization of subsidiary device system such as education and information acquisition etc.' etc. were presented.

• Journal of Korean Society of Rural Planning
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• v.20 no.2
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• pp.45-56
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• 2014

There are direct and indirect approaches to measure the quality of rural life with comparison of urban. One of the direct approach is to survey living satisfaction of rural residents. Survey result is also important factor for the understanding of local needs in rural development. Rural Development Adminstration(RDA) has developed a survey table with 71 survey items for measuring the satisfaction of rural residents. In rural field forum which have conducted for finding the direction of rural development, the understanding of local needs with measuring the satisfaction of rural residents is important. But developed survey table is difficult to be applied in rural field forum not only many survey items but also overlapping in survey range. The purpose of this study is to suggest a field-applicable survey table in rural field forum based on results of RDA. Survey items were selected based on the importance score of RDA survey table, and weighting values were applied to each survey items. Finally, we suggested 31 items based on results with principle component and reliability analysis.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.51-61
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• 2013

The purpose of this study is to conduct an analysis of rural village's community status and consciousness through a questionnaire survey of community leaders and members. Nine types of rural village communities were selected in Korea through a pre-survey of amenity resources data from the Rural Development Administration. Survey items that could determine characteristics of rural village communities were derived from a literature survey of rural village community systems. A questionnaire survey was conducted for 12 Eup-Myeon in Yesan Gun and responses were gathered from 66 community leaders and 1,222 community members. The results derived from the data collected from the community leaders show that 50% percent of rural village communities have been operating for over 25 years, and that community works such as group purchases are carried out based on emotional sympathies between residents. The results derived from the data collected from community members show that on average, community activities are carried out at places that are between 30 and 60 minutes away. Most members are satisfied with regard to the status of their rural village community. A correlation analysis showed that the rural village community satisfaction depended on travel time, community fee, and activity time.