There are two main types of agricultural extension projects in Korea, the impacts and routes of each type on farm income are different. This paper empirically studies the impact of agricultural extension to farms' income, using Multi-level production function considering time lag. It is found that direct type of extension has positive effect to farms' income. Also indirect type on income is significant only when the level of education is high. Due to the characteristics of Korean agricultural structure, the technical level of farm is greatly influenced by the government's R&D investment and technology guidance. The result implies that indirect type of extension that take into account the educational level of farms should be emphasized for long-term technological advances.

The study aims to examine the effects of job education on organizational socialization of new extensionist who is working in extension organization. The subjects were 425 people and selected nationwide. The research model consisted of organizational socialization strategy as an independent variable, organizational socialization as a mediator, and organizational commitment as a dependent variable. The research hypothesis was com posed of three item s and different analysis methods were used for each research problem. The main analytical methods were descriptive statistics, multiple regression analysis, and hierarchical regression analysis. The results of the study are as follows. Firstly, the degree of organizational socialization was higher in males and females, in higher education, and in social workers than in non-males. Secondly, in the relationship between organizational socialization strategy and organizational socialization, job education significantly explained interpersonal relationship, organizational goal value, and work efficiency. Thirdly, job education has a statistically significant effectiveness on organizational commitment. Fourthly, in the relationship between job education and organizational commitment, organizational socialization variables such as interpersonal relationship, organizational goal value, and work efficiency were found to do a partial mediating roles.

The concept of visitor satisfaction and service quality are notably two important concepts in marketing. Two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. The study aims to identify the factors influencing visitor satisfaction in local folk festival. Data were collected from 432 residents of festival visitors through structured survey questionnaires. Results showed that whereas program contents and staff were more like positively to affect visitor satisfaction, accommodation and amenity affected visitor satisfaction negatively. Therefore, in order to visitors' satisfaction, practitioners and policy makers need to develop program contents and staff ability.

The presence of agricultural and rural society in South Korea has been threatened due to aging as well as depopulation. This study aims to explore the Japanese support scheme for new farmers and the role of local group in new farmers' successful settlement in agricultural and rural society. The case study area is Biratori-cho, Hokkaido, Japan. Firstly, this study identified the systemic support scheme for new farmers of Biratori-cho, which provides with two years' training program, mentoring, rental housing and financial aid. Secondly, we focused on the birth and the supporting role of local group, which is called 'Neo-frontier'. Lastly, we analysed the relationship of new farmers and local residents based on the in-depth interview of 11 new farmers' household. As conclusions, we emphasized the value of quality-based support scheme of local government, unlike the quantity-based policy focused on the number of in-migrants. Also, we discussed the meaning of social network in new farmers' successful settlement in agricultural and rural society.