The rural development business policy of our country is seeking to change the existing top-down development method to the bottom-up development one. As residents' participation in village development is being focused, residents competence has come to be considered important. Thus, this study classified the village type by investigating resources of the target villages in Chungcheongnam-do through a rural forum, and examined education needs targeting the residents of the villages through a survey. The preferred the types, of education according to the types of farm villages were examined. It is needed to raise the efficiency of enhancing village development competence by regarding execution of the priority of competence enhancing education as a practical strategy. This also can be used as the baseline data for rural catchment typing research.

Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

This study established administrative districts of Myeon based on linkage analysis for Chungwa-myeon, Oksan-myeon, Naesan-myeon and Yanghwa-myeon which have the population of less than 2,000 among 15 Myeons in Buyeo-gun, Chungcheongnam-province. As the result of the analysis, it was analyzed that Chungwa-myeon was the most highly linked with Imcheon-myeon. Oksan-myeon had high linkage with Hongsan-myeon while Naesan-myeon had high linkage with Guryong-myeon. Lastly, it was analyzed that Yanghwa-myeon had high linkage with Chunghwa-myeon and Imcheon-myeon. It can be judged that this result comparatively agrees with the local history and policy of Buyeo-gun. Since the average area of a 'Myeon' is much larger than that of 'Dong', it will be difficult to provide administrative services if they are forced to be consolidated based only on population. Thus, it is necessary to establish standards which consider the population and area simultaneously.

Rural tourism village experience is proceeded quantitatively without distinct characteristic. This research aimed at analyzing the experience and utilizing in the establishment of differentiation and contents development. Type of experience activity was classified as 10 types in Level 1 and 0~4 types in Level 2. As the result of analyzing 3,007 experiences in 168 villages, types of experience activity implemented per 1 village was 17.9. Among them, ecological experience type appeared to be the most, and appeared in order of food, agriculture farming experience. In respect of agriculture farming experience, 'harvest and utilization' was analyzed to be the highest, and regarding rural farmhouse living experience displayed 'farmhouse living' experience the highest. Tradition courtesy experience displayed 'traditional culture' experience the highest, and rural food experience was analyzed to implement 'food making' experience the most. Ecological experience mainly consisted of 'hunting and collecting' and 'observation/learning', in case of play experience, 'traditional play' experience activity was analyzed to be performed the most. Considering utilization material, it appeared in order of 'rice', 'sweet potato', 'potato', 'corn', 'chili', 'agricultural implement', 'farmhouse', 'animal', 'culture', 'history', 'rice cake', 'alcoholic drink', 'tofu', 'kimchi', etc. The place of ecological experience was performed in the forest the most, and lots of experience was performed in stream, valley, and river. The researcher expects that characteristic experience activity will be developed based on this result, by avoiding doubleness of the experience activity among the regions and the villages.

This study explored the effects of adoption of innovation and resistant attitude on farmers' perspectives and also was deigned for developing prompt spread of ICT and facilitating stronghold support center in the convergence agricultural field. To closely examine the variation for exploitation intent of stronghold support center in the ICT convergence agriculture, 110 farmers who had experienced introduction for ICT hybrid environmental control system were participated in the study using the questionnaire. The results revealed the several findings. Firstly, there was no significant differences between the self-efficacy such as confidence of application technology for farmers and adoption of innovative technique (p=.075). Secondly, suitability of using ICT hybrid environmental control system showed a significant difference in the adoption of innovation (p=2.750) while complexity of using ICT hybrid environmental control system indicated the negative effects on the adoption of innovation (p=3.591). Thirdly, introduction cost of ICT hybrid environmental control system showed the negative effects in the adoption of innovation (p=2.278), whereas adoption of innovation indicated a significant difference in the stronghold support center in the convergence agricultural field (p=5.500). Finally, resistance of ICT adoption of innovative technique revealed the negative effects on the stronghold support center in the ICT convergence agriculture. This study, therefore, demonstrated that educational assistance for acquiring ICT technique, suggestion of influences for productivity, and development for skills were needed to extend ICT convergence technology. Additionally, the study indicated the strategies related with promotion as well as ways of minimizing introduction cost.

This study aimed at identifying theirs relative importance and the factors affecting self-sufficiency in rural multicultural families. The major findings that were drawn from this study were as follows : Frist, the difference in the self-sufficiency level of their family perceived between husband and married immigrant women was not significant. But, in the level of self-sufficiency will, the level perceived by the husband was higher than it of the women significantly. Second, the hierarchical regression analysis showed that the age of the women(${\ss}=.31$) affected most significantly the self-sufficiency in rural multicultural families, followed by the labour morale of the women(${\ss}=.25$), labour morale of the husband(${\ss}=.20$), academic background of the husband(${\ss}=.19$), academic background of the women(${\ss}=.12$), spouse support level of the women toward the husband(${\ss}=.12$). Third, as a result of a hierarchical regression analysis, the self-sufficiency will variables had more explanatory power on it than social-demographic and/or social support variables. In conclusion, based on results of this study, several plans improving self-sufficiency of the rural multicultural family were suggested. Findings of this study may be used as a basic material to establish the policy supporting self-sufficiency in rural multicultural families.

This study conducted IPA of each item related to the farm party operation aiming at the participants to farm parties. The survey was carried out on the participants to the farm parties held in Damyang County from October 11th to November 22nd, 2014, and 103 questionnaires were used for the final analysis. The specific results of the IPA are as follows. In the first quarter of 'maintenance and management performance' are included the total of seven items. They are a harmonious view with the surrounding environment, friendliness of the farmer and the party staff, posting the event schedule and providing the program, proper disposition of the staff in the farm, an exchange among farm party participants, food that makes use of farm produce and the convenience of gaining information. In the second quarter of 'intensive improvement' are included eight items. They are cleanliness of the facilities such as restroom and basin, providing the pamphlets or promotion materials of the farms in the farm party, things to experience utilizing the farm produce grown in the host farm, various events, smooth progress of the farm party program, inclusion of the indigenous native food, variety of things to buy including farm produce and information delivery about the farm produce on sale.

Agricultural Technology Center is an education center to provide agriculturalists with information and technology related with agriculture. As domestic and international environment of agriculture and rural area is changing, functions and roles of Agricultural Technology Center are evolving according to stream of times. In 1995, a new urban and rural complex city was created for symbiotic relationship between city and rural area, As a result, user group of Agricultural Technology Center expanded to nonagriculturalists. Though the change of agricultural extension service is necessary to perform extended functions of rural area and to satisfy needs of new group of users, it is difficult to find enough studies on new functions and roles of Agricultural Technology Center to manage the service change. Therefore, this study is aimed to suggest new functions and roles of Agricultural Technology Center according to stream of times. This study were surveyed through questionnaire targeting users of Namyangju Agricultural Technology Center to compare user group awareness of Agricultural Technology Center in urban and rural complex city. According to this study result, while main purpose of agriculturalists' visiting at Agricultural Technology Center was participating in education programs related with agriculture. In contrast, nonagriculturalists usually visited the center for agricultural understanding, leisure activities, and children education, participating in field work programs. From the survey result of required functions of the center, it was revealed that nonagriculturalists expected urban agriculture, research for living improvement in rural area, adjustment education for returning farmer, and function of farming promotion, comparing agriculturalists. It is verified that this difference of user group awareness reflects the necessity that Agricultural Technology Center should change services and accept increasing use of nonagriculturalists with new functions and roles.

This article describes the process involved in usability testing a agricultural information Web site. In addition to determining the goals and requirements for the agricultural information Web site, a user and task analysis was conducted for defining the its user base and the types of tasks which users might be performing at the site. Usability testing methods with close observation and in-depth interviews provided fresh insights about how users are interacting with the agricultural information Web interface as they approach various information seeking tasks. This study uncovered problems related to unclear terminology, improper interface, location for navigational links, need for context sensitive help, built-in redundancy, and clear and consistent navigation.