• Journal of the Korean Society of Costume
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• v.55 no.4 s.94
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• pp.38-48
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• 2005

This study is consider·ed about the relation or costume among Parhae, ancient Japan and Tang and the culture of this time commonly was influenced by Tang;s culture. The recorded items, which were exchanged from Parhae to Tang and ancient Japan, are the pelt of marten, seal, bear and tiger skin or Ammowhaha(암모화) Gu(구) and so on. Other items from Tang and ancient Japan to Parhae are various clothes and material like silk and so on. This Parhae's clothes made with leather obtained through hunting were the main product of Parhae and had been greatly famous in Tang and ancient Japan. At that time, Tang and ancient Japan had been only dependent on the agricultural life but had not been accustomed to the hunting life, and thereupon, the people in Tang and Nara Era had difficulties to get leather clothes. Accordingly, the leather products stood for the rich, and the people who purchased the leather products from Parhae were recognized as the rich. On the other hand, The prince and the royal family in Parhae were dispatched to Tang as Sooktwui(숙위). They paid a tribute to Tang and In return for it, Tang gave to Sookwui as well as to Parhae's envoys various items and clothes such as Po(포), belt(대), gold and silver Eodae(어대) and textile like a type of silk. These clothes were considered as the formal uniform like Kwanbok(관복) of Parhae. Specially, the time when Sookwui was sent to Tang rot-responded with the time when Tang gave formal uniform to Parhae's envoys. Therefore, we can confirm that the sending of Sookwui influenced to form uniform system of Parhae. In this exchange relation, there were several duplicated items showed, for example Po(포)-belt(대), Eui set(의일습), Eoeui(어의), Jobok(조복), Go(고). These items in Parhae were appeared in process of exchanging from Tang to Japan and from Tang to Parhae. At that time, the exchanges between Tang and Parhae were frequently active much more than those between Tang and Japan, and the acceptance of the culture from Tang was easier in Parhae than Japan in consideration of the geographical location. Therefore, those clothes could be understood as the items already used in Parhae and affected from Tang. These items in Parhae were appeared in process of exchanging from Tang to Japan and from Japan to Parhae. As a result, it is expected that the costumes, which Parhae took from Japan, are the same as those of Tang.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.485-500
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• 2001

The purpose of this study is to develop the formal wear for social activity of dwarf. Second investigation for choices of designs based upon data from the first questionnaire investigation, led us to make proposals for design, pattern production, garment-cutting and dressmaking. The effect of wearing the made-up garments was carefully evaluated in order to establish principles for the development of clothes for dwarf. Conclusion is as follow. Dwarf felt uneasy in conventional street dress. When buying clothes their most important criteria was design wanted clothes that would help them to look taller. Analysis of design preference to complement perceived physical weak points revealed: 'a pink ensemble' comprising of a high-waist, one-piece dress, and a black slacks suit comprising of a striped, single-breasted, tailored jacket, and straight-type slacks and blouse. It was found that a bolero jacket and a high-waist, ankle-length, one-piece dress helped create an optical illusion of increased height, for both the wearer and an observer. A pastel ton-pink, one-piece also created this effect on small bodily types, as well as offering a silky, mellow attractiveness. A suit of a striped, single-breasted tailored jacket, and straight-type slacks and blouse, created the two fold illusion of disguising hip imbalance with the length of the jacket and drawing an onlooker\`s gaze to the wearer\`s face through the tailored collar, they also looked taller due to the stripes.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1547-1557
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• 2002

The purpose of this study is to find the profitable clothes design of middle-aged men by examining visual effects in physical design. The methode of study is experimentation. The sample of this study is people who live in Kwangiu, Korea and 20-50 age's 719. The difference of physical design effect by arrangement, pattern and the shape of body. There are partly resemblance difference in physical design visual effect by the shape of body and clothes design(arrangement and pattern)In weak type, single suit with striped pattern and double suit with check pattern make the upper body look short. Otherwise, double suit with striped pattern have man look tall. In standard type, single arrangement suit with striped pattern make the lower half of body long, so make man look tall. And double arrangement suit with striped pattern have man look tall. The suit without pattern have one's shoulder look wide. In pyknic type, striped pattern make the lower half of one's body look long. But single arrangement with striped pattern have the upper body look big. sing1e suit with striped pattern make lower half of body look long and check pattern make it look short. Totally, arrangement, and pattern are very important clothes due to give an effect on whole visual effect man's suit. Also, these dues were felt differently by each types of body. So, it is confirmed that the type of body is important fluent to make people perceive.

• Journal of the Korean Society of Costume
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• v.66 no.5
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• pp.133-148
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• 2016

This study examined dahoe(多繪-braided cord) and mangsu(網綬-ornament of husu for ceremonial dress) used in myeon gwan(冕冠), daedae(大帶), and husu(後綬) among royal formal dresses in the Joseon Dynasty(1392-1910) based on historical materials including literature, relics, and paintings. The results of this study are as follows. In myeon-gwan, dahoe was used for cap strings, goeing(紘) and yeong(纓). Cap strings were applied to the king, the Crown Prince, and the eldest son of the Crown Prince regardless of their status, and they showed differences among the periods. Both goeing and yeong were used during the early period of Joseon, and then only yeong was used in the late period. As goeing was removed and only yeong was used in the late period, patterns combining goeing and yeong, in color and wearing method, appeared. Dahoe used in cap strings is dongdahoe(童多繪-a kind of braided cord). In daedae, 'nyuyak(紐約)' was tied up to its fastening part. The material of nyuyak was changed from dongdahoe in the early Joseon Dynasty to guangdahoe(廣多繪-a kind of braided cord) in the late period, and the method of using it was also changed. Husu was imported from Beijing in China during the early period of the Joseon Dynasty, but in 1747, it was regulated to be woven in Joseon, and at that time, King Yeongjo attempted to restore the institution of weaving husu with "320 su(首)," namely, 6,400 strands as specified for the status of a prince of the Ming Dynasty.

• Journal of the Korean Society of Costume
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• v.57 no.3 s.112
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• pp.150-164
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• 2007

For the study on the African style reflected in fashion designs since 2000, the applications of African style shown in the four major collections from 2000 S/S to 2005 F/W and some African designers' collections have been analyzed and compared. In this study, 218 pieces of fashion design from the four major collections and 80 pieces from the African designers' collections have been analyzed in three categories - traditional clothes, traditional textile design and accessories. First, in the formal application of traditional clothes, the western clothes seasoned with the traditional images takes the majority of the cases in both the four major collections and the African designers' collections by 89.4% and 77.5%, respectively. However, the African designers have a tendency to actively receive modernism on the traditional clothes, while most of the western designers in the four major collections re-explain and distort the natural and primitive images of Africa into the ones longed for by the westerns. Second, in the textile design, the African designers adopt colorful and geometrical patterns of traditional textile designs of West Africa, while various animalistic patterns (36.2%) are used in the four major collections. The western designers mistakenly mix these patterns with those from the West or other traditional patterns from different cultures, obstructing proper understanding of the African culture. Third, accessories are the cultural elements most widely utilized by the African designers. In the African designers' collections, they are simplified to provide the functions well-matched with the modern clothes. In the four major collections, however, the primitive and colorful accessories found in African tribal culture are used in an exaggerated manner.

• Journal of the Korean Society of Costume
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• v.30
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• pp.101-116
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• 1996

The purpose of this study is to investigate the actual conditions of current shroud. People began preparing their shroud after their 60th birthday anniversary. To keep the prepared shroud unharmed mothballs leaf tobacco and kungkungi were placed inside. The size was larger than everyday clothes. The size of the men's shroud was 390 Ch'ok and that of the women's shroud was 330 Ch'ok in formal funeral ceremonies. But size would be determined by the person's standard of living or economic situation. According to the proposed size of shroud illustrated in table 10 and the size was 5 to 30cm larger than every-day clothes. The shape of the shroud was various that Ryomp'o represented by the cross and so on.

• Journal of the Korean Society of Costume
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• v.60 no.1
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• pp.28-42
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• 2010

A purpose of this study is to 6nd out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. For this, 192 stimuli were made and 1200 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, gracefulness, activeness, visibility, and tenderness. Unlike the value contrast previously researched, it showed that chroma contrast coloration which was interacted with a color tone contrast coloration had an effect on all the 5 image dimensions. This result was recognized as significant clothes dues in evaluating the image of stripe wearers. Besides, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.602-615
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• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• Journal of Society of Preventive Korean Medicine
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• v.17 no.3
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• pp.155-164
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• 2013

Purpose : This study was conducted to assess whether Korean medicine doctors' attire influences patients' preference (confidence, comfortability, neatness) in a university hospital. Materials and Methods : Employing a cross-sectional design, outpatients answered a questionnaire in a university hospital of Korean Medicine. Respondents were asked for completing the questionnaire to estimate their preference of doctor's attire for confidence, comfortability and neatness after watching 4 types of attire in both male and female Korean medicine doctors, including white coat, traditional attire, formal suit and casual clothes. Whether Korean medicine doctors' attire on a patients' preference is important was also asked for the respondents using a 5-point Likert scale. Results : All 175 patients were enrolled, of whom 38.9% were male respondents, 46.3% graduated from a university at least and mean age of responders was 47.1. Most had a tendency for preferring white coat followed by traditional attire and only a small portion of respondents preferred for formal suit and casual clothes. When comparing preferences in confidence between white coat and traditional attire only, male patients preferred white coat more than female patients did with statistical significance. In addition, 85.4% of respondents answered that Korean medicine doctors' attire is important to a clinical situation with higher ratio of female respondents (87.9%) than male respondents (80.9%). Conclusion : Patients preferred white coat and traditional attire mostly for the Korean Medicine doctor's attire with only small preference for formal suit and casual clothes. Also, Patients recognized that Korean medicine doctors' attire is important in the clinical situation.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.749-764
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• 1994

It was assumed that a consumer forms images of all the factors related to clothing merchandise such as trademarks, stores, products and prices that he/she perceives in the market and those images deforming his/her preference for a particular piece of clothes and intention of purchase. Under this assumption, this research was designed to find out important factors of clothes that help a consumer form an image of the clothes, among other attributes of the merchandise, and how this image is related to the existing extraneous variables such as the trademark image, the consumer's self image, the price, etc. in leading the consumer to purchase the particular clothes in the end. In the empirical research, a preliminary survey was conducted to select brands of womenswear that were suitable for this study and as the result, 16 brands were chosen. Then one trademark, one store and two products from each of the 16 brands were selected. With these materials, 32 stimulus sheets were prepared, and each of them was composed of 3 photos of a brand's catalog and logo, the interior of a selected store that carried products of the brand, and formal suits selected from each brand's spring/summer 1993 collections. Subjects were 460 women in the age groups of 20-50s who live in Seoul Metropolitan area. Each of the subjects was provided with a survey questionnaire and 16 stimulus sheets. The main findings of this research prove that consumers follow a certain selection process model when they purchase clothes: consumers, first, from images of merchandise based on the trademarks, stares, and products and those formed images work il.: medium variables and in the end they help the consumers decide whether to buy the products.