• Title/Summary/Keyword: Technical Acceptance Intention

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A Study on the Intention to Use AI Speakers: focusing on extended technology acceptance model (인공지능(AI)스피커 사용의도에 관한 연구: 확장된 기술수용모델을 중심으로)

  • Kim, Bae Sung;Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.1-10
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    • 2019
  • The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

A Study on the Effect of the Perceived Value and Risk of Internet Shopping on the Purchase Intention of the Fashion Merchandise (인터넷 쇼핑에서의 지각된 가치와 위험이 패션상품 구매의도에 미치는 영향에 관한 연구)

  • Na, Youn-Kue;Hong, Byung-Sook;Kang, Sung-Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.8
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    • pp.1213-1225
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    • 2008
  • This study looks at the customer's perceived value and perceived risk of Fashion merchandise e-commerce and the Shopping-mall trust of the Internet shopping-mall these external variables are applied to the innovative technical use model, the TAM(Technology Acceptance Model), to see the effect on the Shopping-mall attitude toward using the Internet shopping-mall and intention of purchase. Through this, the external variables that play an important role in e-commerce can be studied. The result showed that purchase intention of an individual differs by shopping-mall type and different factors affect purchase intention of the fashion merchandise for each shopping-mall type.

Effects of CEO Will and Employee Resistance to Innovation of SMEs on Smart Factory Adoption (중소기업 CEO 의지 및 종업원 혁신 저항성이 스마트 팩토리 도입에 미치는 영향)

  • Kim, Sung-tae;Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.5 no.2
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    • pp.111-127
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    • 2022
  • With the progress of the 4th industrial revolution, interest in smart factories is increasing. The government is implementing a smart factory support project for small and medium-sized manufacturing companies. Therefore, in this study, factors influencing small and medium-sized enterprises(SME's) intention of smart factory acceptance were analyzed. In particular, it focused on how the perception of government support affects intention of smart factory acceptance. For the empirical analysis, a research model was established by reflecting the characteristics of SMEs and the technical factors of the smart factory centering on the technology acceptance theory. Based on the model set in this way, a questionnaire survey was conducted for employees of SMEs. In this study, a total of 231 samples of valid data were used for analysis. The empirical analysis results are as follows. It was analyzed that performance expectancy, social influence, technology utilization capability, CEO will, and employee resistance to innovation, all introduced as research variables, had a significant effect on the use intention of smart factory acceptance. In particular, it was found that employees' resistance to innovation had a negative (-) effect on their use intention. Meanwhile, to analyze the moderating effect of government support, it was divided into a group with high expectations for government support and a group with low expectations. As a result, it was found that there was a difference in the effect of CEO's will, employees' resistance to innovation, and social influence on the use intention. On the other hand, no significant difference was found in the relationship between performance expectancy, technology utilization capability on the use intention. Based on the empirical analysis results, the academic and practical implications of this study were presented.

A Study on Policy Acceptance Intention to Use Artificial Intelligence-Based Public Services: Focusing on the Influence of Individual Perception & Digital Literacy Level (인공지능 기반 공공서비스 정책수용 의도에 관한 연구: 개인의 인식과 디지털 리터러시 수준이 미치는 영향을 중심으로)

  • Jang, Changki;Sung, WookJoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.60-83
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    • 2022
  • The purpose of this study is to empirically analyze the effect of individual perception of artificial intelligence and the level of digital literacy on the acceptance of artificial intelligence-based public services. For empirical analysis, a research model was set up based on the technology acceptance model and planned behavior theory using survey data of 2017 and analyzed through structural equations. To summarize the results of the analysis, firstly, the positive perception of individuals about artificial intelligence technology plays a role in reinforcing attitudes toward benefits and reducing concerns about public service in which artificial intelligence technology has been introduced. Secondly, the level of digital literacy reinforces both benefits and concerns about artificial intelligence technology, but it was found that the intention to use public services was reinforced through the benefits of artificial intelligence technology perceived by individuals, rather than privacy concerns about artificial intelligence technology. Thirdly, it was confirmed that the perceived benefits of individuals on artificial intelligence technology reinforced the intention to use public civil services, and privacy concerns negatively influenced the intention to use. It was confirmed that the influence of a perceived ease of use and usefulness, as opposed to privacy concerns, further reinforces the intention to use. Both citizens' positive perceptions regarding the accuracy and reliability of information provided through artificial intelligence technology and institutional complementation of responsibility for errors caused by artificial intelligence technology are strengthened, and technical problems related to privacy protection are solved.

Study on Factors Affecting Perceived Value and Intention to Use the Metaverse: Focusing on Differences between Metaverse Experienced and Non-Experienced (메타버스의 지각된 가치와 사용의도에 영향을 미치는 요인에 관한 연구: 메타버스 유경험자와 무경험자의 차이를 중심으로)

  • Mina Lee;Minjung Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.587-594
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    • 2023
  • The purpose of this study is to examine the factors influencing the intention to use the Metaverse from various angles based on the Extended Technology Acceptance Model and Value-based Adoption Model. Specifically, we examined whether there is a difference in perception of the Metaverse and in factors affecting the intention to use the Metaverse between the Metaverse experienced and non-experienced. For this purpose, the variables were classified into the technical characteristics of the Metaverse (interactivity, content quality), perceived benefits (perceived usefulness, perceived enjoyment), and perceived sacrifices (perceived risk, perceived complexity) and a survey was conducted with university students. The findings of this study indicate that the perceived interactivity, usefulness, and enjoyment of the Metaverse had a major impact on the intention to use the Metaverse for those without Metaverse experience, whereas enjoyment of the Metaverse had the greatest impact on the intention to use the Metaverse for those with Metaverse experience. Based on the study results, we provided marketing strategy implications for continuous growth and development of the Metaverse industry.

A Study of Factors Affecting Continuous Intention of Social Network Games : Focusing on Smart Device Users (소셜 네트워크 게임의 지속사용의도에 영향을 미치는 요인에 관한 연구 : 스마트 기기 사용자를 중심으로)

  • Kim, Jeongwook;Jang, Choulho
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.235-255
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    • 2014
  • Social Network Service (SNS) with emergence of Web 2.0 have been developed rapidly. Unlike other games, social network game is based on the relationship with smart devices and studied for user-centered behavior as a potential factor derived from the Technical Acceptance Model (TAM). This research is conducted for finding out influencing factors on continuous intention for smart device users. Therefore, the independent variables consist of subjective norm, mobility, playfulness, self-efficacy, and ease of use. The intermediate variables also compose of flow, and user satisfaction and the dependent variables as continuous intention. The result of study shows the following: First, subjective norm, playfulness, self-efficacy and ease of use except mobility have the positive effect on user flow. Second, subjective norm, mobility, playfulness and ease of use except self-efficacy have significantly the positive effect on user satisfaction. Finally, user flow has significantly the positive effect on user satisfaction and continuance intention and a factor of user satisfaction have significantly the positive effect on continuance intention.

A Study on the Acceptance Factors of the Introduction of a Smart IoT Technology for Well-being Companion Animal (반려동물 웰빙을 위한 스마트 IoT 기술 도입 수용요인에 관한 연구)

  • Kang, Sung Kwang;Kim, Hoontae;Ji, Yong Gu;Lee, Jeongyoung
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.143-163
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    • 2019
  • The purpose of this study is to identify acceptance factors and influencing factors of respondents' adoption of smart IoT technology to companion animal health based on the integrated technology acceptance model. Based on the previous studies, we constructed the hypotheses by defining the technical factors, social factors, control variables, and mediating variables (UTAUT), and set the hypotheses between the independent variables of each factor and the dependent intention. A research model was designed to verify the relationship between variables. We developed questionnaires on the items and verified them through data collected from 494 people. As a result, product design, quality of service, product performance, and quality service of technological factors had a significant effects on performance expectancy and effort expectancy. However, product safety, product function awareness, and product price did not significantly affect performance expectancy and effort expectancy. Social influence had significant effects on cognitive effect, welfare system, and welfare facilities. In conclusion, the comparative analysis of technical factors and social factors showed that social factors have more significant effects on welfare systems and facilities.

Influencing factors on purchase intention for smart healthcare clothing by gender and age - Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness - (스마트 헬스케어 의류 구매의도에 대한 성별과 연령대별 영향 요인 - 기술수용모델(TAM), 의복속성, 건강라이프스타일, 패션혁신성을 중심으로 -)

  • Han, Heejung
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.615-631
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    • 2019
  • Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

A Study on the Factors Affecting Personal User's Acceptance of On-demand Software (개인 사용자의 On-demand Software 수용에 영향을 미치는 요인에 관한 연구)

  • Jun, Byoung-Ho;Lee, Ju-Hyung;Kang, Byung-Goo
    • Journal of Information Technology Services
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    • v.7 no.2
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    • pp.41-57
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    • 2008
  • The development of service-based software and web-based application aims for providing user-demand service. On-demand software is emerging for same reason. Software delivery models like on-demand software is expected to change the software industry as an important technical revolution with the firm's strategy. Few research, however, has been done on the on-demand software. While much research on ASP and SaaS focused on firm' use, this study intends to examine the intention of using on-demand software targeting personal user. The intention to use of on-demand software was empirically examined in terms of quality, user characteristics, usefulness, easy of use, and security. Results shows that usefulness and easy of use are most significantly related to the intention of using on-demand software. Other factors are also found to affect the intention to use of on-demand software. This study contributes to improve the understanding and interest in on-demand software and it is expected to spread widely for individual user.

The Relationship between Offline Trust and Online Transaction in Internet Banking (인터넷 뱅킹에서 오프라인 신뢰와 온라인 거래의 관계)

  • Lee, Woong-Kyu
    • Asia pacific journal of information systems
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    • v.17 no.2
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    • pp.29-47
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    • 2007
  • Owing to the rapid growth of using the Internet, not only click-and-mortar companies but also brick-and-mortar ones have been expanding their distribution channels into online, Moreover, since online channels are more attractive than offline ones in control and maintenance, switching customers into online ones is emerged as one of very important managerial issues in a view of reduction of cost as well as expansion of services. However, the switched customers should be faced by uncertainties which could not have been experienced in offline. Specifically, in online channels, buyers and sellers are separated temporally and spacially and there are always so many kinds of threat for security as well as not enough systems and conventions for them yet. Therefore, trust has been considered as one of the most critical mechanisms for resolution of such uncertainties in online transactions. However, it is not easy to build and maintain the relationships in online since most of them are virtual and indirect generally. Therefore, in order to switch offline customers into online ones, it is very important to make strategies based on identification of the relationship between online transaction and offline trust which has been built in offline business. Generally offline trust, which has been built independent of online, could not include trust for online-dependent activities such as payment security during or after transactions, while most of online trust include it. Therefore, a customer with high offline trust does not always perceive high security and assure safe transactions. Accordingly, while online trust, where technical capabilities for online security is one of main bases, includes control trust implicitly or explicitly, offline trust does not. However. in spite of such clear discrimination and independence between offline trust and perceived security, there can be the significant dependency between these two beliefs. The customers with high offline trust believe that the company would do some activities for online security for customers' safe transactions since it has been believed of doing well for customers' trust. Theoretically, users' perception of security is interpreted as a kind of control trus, which is trust for company's technical control capacities in order to resolve technical uncertainties in online. Therefore, the relationship between two beliefs can be considered as transference from offline trust to another type trust. that is, control trust. The objective of this study is to analyze the effect of offline trust on online transaction uses mediated by perceived security. For this purpose, we suggest a research model based on technology acceptance model (TAM). Reuse intention is adopted as a dependent variable and TAM is modified by adding perceived risk (PR) as well as two beliefs of using Internet banking, perceived usefulness (PU) and perceived ease of use (PEOU). Moreover, perceive security (PS) is adopted as an external variable for PR and PU, while offline trust (OT) is an antecedent of PS. For an empirical test, sampling from 108 visitors to the banks in Daegu, Korea, we analyze our model by partial least square (PLS) approach. In result, our model is shown to explain 51.4% of the variance in reuse intention and all hypothesis are supported statistically. A theoretical implication of this study is to identify a role of PS between offline trust and reuse intention of using online transaction services. According to our result, PS can be considered as a mediation variable for bridging between two different concepts: trust that explains social aspects of customers and companies, and TAM that explains customers' reuse intention.