The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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A Study on the Acceptance Factors of the Introduction of a Smart IoT Technology for Well-being Companion Animal

반려동물 웰빙을 위한 스마트 IoT 기술 도입 수용요인에 관한 연구

  • Kang, Sung Kwang (Graduate Program of Convergence Technology Management Engineering, Yonsei University) ;
  • Kim, Hoontae (Department of Industrial Engineering, Daejin University) ;
  • Ji, Yong Gu (Department of Industrial Engineering, Yonsei University) ;
  • Lee, Jeongyoung (MainIT and Yonsei University)
  • Received : 2019.04.26
  • Accepted : 2019.05.22
  • Published : 2019.05.31
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Abstract

The purpose of this study is to identify acceptance factors and influencing factors of respondents' adoption of smart IoT technology to companion animal health based on the integrated technology acceptance model. Based on the previous studies, we constructed the hypotheses by defining the technical factors, social factors, control variables, and mediating variables (UTAUT), and set the hypotheses between the independent variables of each factor and the dependent intention. A research model was designed to verify the relationship between variables. We developed questionnaires on the items and verified them through data collected from 494 people. As a result, product design, quality of service, product performance, and quality service of technological factors had a significant effects on performance expectancy and effort expectancy. However, product safety, product function awareness, and product price did not significantly affect performance expectancy and effort expectancy. Social influence had significant effects on cognitive effect, welfare system, and welfare facilities. In conclusion, the comparative analysis of technical factors and social factors showed that social factors have more significant effects on welfare systems and facilities.

본 연구는 통합기술수용모델을 기반으로 반려동물 건강을 지키기 위한 반려인들의 스마트 IoT 기술 도입에 따른 수용요인과 그에 미치는 영향요인을 규명하였다. 선행 연구를 바탕으로 기술적 요인과 사회적 요인, 조절변인, 매개변인(UTAUT)으로 구성하고, 각 요인별 독립변인과 종속변인인 수용의도 사이의 경로분석을 통해 가설을 설정하고 변인들의 측정항목을 정의하여 변인들 간의 관계분석을 검증하기 위한 연구모형을 설계하였으며 494명을 대상으로 측정항목에 대한 설문을 조사하였다. 분석결과, 기술적 요인의 제품디자인, 서비스품질, 제품성능, 서비스 품질은 성과기대와 노력기대에 유의한 영향을 미쳤다. 그러나 제품안정성, 기능인지, 제품가격에서는 성과기대, 노력기대에서 유의한 영향을 미치지 못하였다. 사회적 요인에서는 인지적효과, 복지제도, 복지시설에서 유의한 영향을 미쳤다. 조절효과에서는 성별, 사용경험, 혁신성에서는 차이가 없는 것으로 나타났지만, 연령에서는 차이가 있는 것으로 나타났다. 최종적으로, 기술적 요인과 사회적 요인을 비교분석한 결과 사회적 요인의 복지제도와 복지시설이 수용에 더 크게 영향을 미치고 있다는 것을 파악되었다.

Keywords

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