• Title/Summary/Keyword: Rural tourism

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The Effect Relationship Analysis of Rural Tourism Motivations and Rural Experiential Tourism Program Preference (농촌관광 동기가 농촌체험관광프로그램 선호에 미치는 영향)

  • Kim, Ki-Wan;Yoo, Kwang-Min
    • Journal of Korean Society of Rural Planning
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    • v.16 no.2
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    • pp.21-29
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    • 2010
  • This survey was performed with 262 dwellers who live in the city from April 1 to 30, 2009. The following analysis methods were executed; frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. This study analyzed the relationship between rural tourism motivation and rural experiential tourism program preference of city dwellers. Rural tourism motivations are novelty experience, advantageousness, self-attainment, aesthetics, deviation, relationship, relaxation, and nature-scenery. And rural experiences are divided into farmhouse life experience, traditional rural culture experience, outdoor activities experience, wellbeing healthcare experience. Authors found that rural tourism motivations affect rural experiential tourism program preference. So, authors argue that rural tourism needs market segmentation strategy.

Factors Affecting Business Performance of Rural Tourism Operators (농촌관광 사업자의 경영성과에 영향을 미치는 요인)

  • Kim, Kyung-Hee;Hwang, Dae Yong
    • Journal of Agricultural Extension & Community Development
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    • v.27 no.2
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    • pp.65-74
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    • 2020
  • The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

An Urgent Problem and Challenge of Rural Healing Tourism (농촌 치유관광의 당면과제)

  • Kim, Kyung-Hee;Hwang, Dae-Yong
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.2
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    • pp.69-84
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    • 2019
  • Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

A Study on Segmentation of Preferred Characteristics of Rural Tourists after COVID-19 Using Decision Tree Analysis (의사결정나무분석을 활용한 코로나19 이후 농촌관광객의 선호 특성 세분화 연구)

  • Seung-Hun Lee
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.411-426
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    • 2023
  • Purpose - The purpose of this study was to explore and diagnose the characteristics and behavioural patterns of rural tourists after COVID-19 using decision tree analysis to classify and identify key segmentation groups. Design/methodology/approach - The CHAID algorithm was used as the analysis technique for the decision tree. The explanatory variables used in the analysis of each decision tree model were demographic variables and rural tourism usage behaviour and perception variables, and the target variables were the preferences of rural tourists' activities after COVID-19. From the Rural Tourism 2020 survey data, 614 samples with rural tourism experience were extracted and used in the analysis. Findings - The variables that significantly explained the preference for each type of rural tourism activity after COVID-19 were rural tourism safety perception, repeated visits to the region, rural tourism priority activity, rural tourism accommodation experience, gender, age group, marital status, occupation, and education level. Among them, rural tourism safety perception was the most important explanatory variable in each analysis model. Research implications or Originality - Overall, to promote rural tourism, it is necessary to enhance the safety image of rural tourism, strengthen loyalty programs for repeat visitors, and develop customized products that reflect the preferred trends of rural tourism.

A Study on Rural Interpreter's Behaviors and Needs in Rural Tourism Villages (농촌체험마을의 관광자원 해설인력의 행태분석)

  • Cho, Young-Sook;Lee, Moon-Joo;Jo, Lock-Hwan
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.3
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    • pp.587-614
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    • 2009
  • This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

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A Study on the Rural Tourism Education in the Korea National Agricultural College (한국농업전문학교 농촌관광교육에 관한 연구)

  • Kwon, Young-Hyoo;Suh, Gyu-Sun
    • Journal of Practical Agriculture & Fisheries Research
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    • v.6 no.1
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    • pp.3-16
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    • 2004
  • The objective of this study was to investigate the necessity of rural tourism education in the Korea National Agricultural College and suggest the educational plan. Recently, the Korean government proposes the rural tourism as an alternative plan for solving the problems of agriculture and rural community that experience difficulty by the opening of agricultural market and the falling price, etc. As result of investigation of cases of OECD nations and the growth rate of tourism market in Korea, it has been determined that the demand of rural tourism was sufficient. The Ministry of Agriculture & Forestry makes a goal of attracting the yearly 150million tourists by 2013 to the rural communities. Rural tourism can be new income source in the rural communities in Korea. It is important to develop the resources in the rural amenity and promote the tourism leader group with it that will be applicable in the field in order that this rural tourism may take its place as main source of income. As a result of research, on the characteristics of the Korea National Agricultural College that the demand of manpower about the rural tourism and the most of students settled down on the rural community after their graduation, it has been determined that the education for rural tourism leaders in the Korea National Agricultural College would authenticate the validity. Also, it suggested the educational plan by the curriculum for the education for the rural tourism leaders, and suggested the necessity of the establishment of the department of rural tourism. The establishment of the department of rural tourism in the Korea National Agricultural College should be investigated and determined carefully through the relations with the other departments and the process of collecting the public opinions within and outside schools, etc.

A Survey Study on Green Tourism Village in Rural Area (녹색농촌 체험마을에 관한 조사연구)

  • Chong, Geon-Chai
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.90-100
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    • 2006
  • The purpose of this study is to suggest a actual conditions and expert's role on the green tourism in rural community. There are four types of green tourism in rural villages. It is an alternative tourism that has naturalism and sustainability, not mass tourism. I can find it is a one of the new rural development method in a point of view of rural people's income. Green tourism requires a participation of village peoples. So, management hang on not government office, but village people themselves. By surveying green tourism villages in the case of this study, I propose a few results as follow; firstly, green tourism of Korea will give an innovation to stagnant rural society. Secondly, rural people themselves must participate directly in development and guidance, when every programs are advanced. Thirdly, through this project of green tourism, we expect that urban and rural symbiosisically have a network.

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Economic Analysis on Rural Amenity-Based Green Tourism (농촌 어메니티자원을 활용한 그린투어리즘의 경제성 분석)

  • Kwon, Yong-Dae;Hong, Jong-Sook
    • Journal of Korean Society of Rural Planning
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    • v.9 no.3 s.20
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    • pp.17-23
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    • 2003
  • This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city and estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; (1) green tourism participant will spend the worth of 50,392 won per person, (2) earnings from green tourism amounts to about 2,471 thousand won per household, (3) internal rate of return of green tourism investment is estimated as 7%. The strategies far green tourism is suggested as follows; (1) rural amenities should be well maintained for green tourism infrastructure (2) measures to internalize the value of rural amenities should be developed for market oriented peen tourism (3) effective program for inducing visitors with purchasing power should be designed.

A Study on Rural Tourism for Sustainable Rural Development;The Mundangri Case (지속가능한 농촌건설을 위한 농촌관광발전 방향;충청남도 홍성군 문당리의 사례)

  • Bae, Sung-Eui;Kim, Jung-Tae
    • Journal of Agricultural Extension & Community Development
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    • v.10 no.1
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    • pp.77-85
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    • 2003
  • Globalization and the WTO agenda have aggravated socioeconomic problem in rural Koreas. People think that agriculture is out-of-data industry and rural areas lose their vitality. The main question is: What will be the future of the rural areas? Rural tourism is perhaps one of the solution that help improve the situation in rural areas. Rural tourism is however a complex notion and difficult to implement. This paper is an exploratory study of rural tourism and its application. The objective of this study is 1) to explore the idea of rural tourism, 2) to analyze the planning process, and 3) to examine the application of rural tourism in Mundangri, as a study case.

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Important Variables of Rural Tourism Destination that Discriminate Rural Tourism Perception, Experiences, and Intention to Behavior (외국인 농촌관광 중요도속성에 따른 농촌관광 인지도 및 경험여부, 행동의도 판별분석)

  • Han, Song-Hee;Yoon, Yoo-Shik
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.3
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    • pp.293-300
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    • 2015
  • This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.