• 복식
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• 제54권6호
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.101-111
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• 2012

The purpose of this study is to draw emotional evaluation model related to LED lighting colors and suggest basic informations that enable planned directions of architectural pacade lighting to simulate beforehand in a laboratory. As experimental methods, extracted PAD emotional evaluation model and then directed a experimental model of 10 LED lighting colors, studied and analyzed survey questions. The results are as follows; First, in the case of P(Pleasure-Unpleasure), Red, Yellow, Green, Cyan, Magenta, White and Combination of $G{\leftrightarrow}B$ Colors are satisfying, vibrant and positive distribution chart has shown. Second, in the case of A(Arousal-Unarousal), Red, Yellow, Green, Cyan, Blue, White and Combinations of $R{\leftrightarrow}G$, $G{\leftrightarrow}B$, $R{\leftrightarrow}B$ Colors, it makes a little difference, they have shown useful distribution chart to induce sight in a aroused state. Third, in the case of D(Dominance-Submissiveness), Red, Cyan, Green and Combinations of $G{\leftrightarrow}B$ Colors are free, controlling and extent of effect was excellent. On the contrary, in the case of Yellow and Magenta and Combinations of $R{\leftrightarrow}B$, they are gentle and arouse the protective instinct or feminine distribution chart has shown. Fourth, it showed difference of preference that difference of select ratios of both men and women in Orange, Blue, Greenish-Yellow (preference of man) and Magenta, Combinations of $R{\leftrightarrow}B$ Colors(preference of woman).

• 한국의류학회지
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• 제26권8호
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• pp.1165-1176
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• 2002

This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dul1, and dark tones were among the highest. 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as a]1 the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

• 한국주거학회논문집
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• 제20권3호
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• pp.113-121
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• 2009

The purpose of this study is to determine color preferences in housing spaces according to different types of personalities and color preference according to classifying dwellers various characteristics by MBTI to obtain basic information for the color plan that satisfies their desires. The results of this study are as follows. Firstly, in terms of the color distribution of living spaces, for the ceiling and general walls, results showed that N (white) systems and YR of bright tones were mostly distributed. For the color of the floor, results showed that the calm tone of YR was mostly distributed. Secondly, for the favored colors of finishing materials in each space, the greatest distribution of preference color was found to be the N (white) group (series) in the case of ceilings, For general walls, the bright tone of the N (white) group was the most common in living rooms, and the bright tone of RP was used mostly in couples' rooms and girls' rooms. The bright tone of B and PB were found mostly in boys' bedrooms. In the case of the floor color, results showed the largest distribution was the calm tone of YR. For point walls, the preference was for various kinds of bright and brilliant colors. Thirdly, we could determine that extroverts (E) strongly disliked black and grey, while introverts (I) strongly disliked red as well as black and grey. Those who favored colors of closing materials were the sensible types (S) where colors were concentrated in common color groups. On the other hand, intuition types (N) preferred color groups of various kinds, not only the typically preferred colors.

• 한국실내디자인학회논문집
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• 제22권2호
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• pp.58-67
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• 2013

The methods used in this study included investigation of media facades used for landmarks in downtown areas in previous studies, visits to these areas, and recording of media facades. The changes in the colors or the size of buildings were analyzed among the recorded cases and 12 of these cases were selected for further study. The sensibility preference of the media facades was evaluated by sorting the 12 kinds of media facades, and providing them as materials to a group of 60 participants (40 undergraduate and 20 graduate students majoring in architecture and design) consisting of an equal proportion of males and females. This study addressed the following four_stage questions: 1) Five questions of recognition evaluation about media facades and the cognitive evaluation items of emotional vocabulary and color preference in each research case; 2) sensibility preference items regarding the media facade color design; and 3) design evaluation items of the media facades; 4) Video clips and still images were recorded from a middle distance at 7p.m to 11p.m. in central New York, Singapore, Seoul, and Beijing. The participants looked at the changes in colors through the video clips in each case and evaluated their preferences through 23 pairs of emotional vocabulary items using system dynamics. Construction of an emotional vocabulary followed, based on previous studies about media facades and color design. To evaluate the sensibility preference and the perceived representative colors of the media facade, this study suggests new emotional responses that depended on the color emotional vocabulary of light in the LED lighting technical evaluation methodology. A media facade with a moving change of colors, unlike a fixed landscape color design, suggests a new communication method based on architectural factors. New architectural color coordination can be presented for urban landscapes at night. Designs that factor in the pedestrians' emotional vocabulary or preference should take precedence over the use of high luminance and various colors.

• 한국의류학회지
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• 제32권4호
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• pp.586-597
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• 2008

The purpose of this study is to find out the relationship between the personal color types and personality types and analyze the differences in color preference according to the personal color types and personality types. This study was conducted by using questionnaire method and drape diagnosis method in parallel. The results are as follows. First, in case of introversion (I), the summer type took the most and spring, fall, and winter type followed respectively. Also in the case of extroversion (E), the summer type took the most and spring, fall, and winter type followed respectively. Second, the spring type preferred yellow, the summer type, blue, the fall type, brown, and winter type, blue the most. For the preference of the tone of color, all 4 types preferred the pastel tones the most. For the lipstick colors, the spring and summer type preferred the pink color, the fall type, orange and winter type, red the most. For eye shadows, the spring type preferred orange, summer type, blue, fall type, orange and winter type, pink. For nail colors, all 4 types preferred pink the most. Third, the most preferred color for introversion (I) was red group. In contrast, the most preferred color for extroversion (E) was yellow group. In the tone of preferred colors, both introversion and extroversion preferred the pastel tones the most. In lipstick colors, eye shadow colors, and nail colors, both introversion and extroversion preferred the pink group colors the most.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.174-181
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• 2017

일상생활에 있어서 인간의 감정을 자극하는 색채는 애니메이션제작에 있어서 중요한 요소 중 하나이다. 색채 연구는 주로 애니메이션 제작에 있어서의 중요성 및 속성에 관련하여 활발하게 이루어져 왔다. 그러나 민족적 특성에 따른 색채에 대한 선호도 연구는 매우 드물다. 본 연구에서는 한국과 중국인의 전통색채에 대한 선호도 차이를 확인하고자 설문조사를 통해 SPSS 통계 패키지를 이용하여 실증적 분석을 실시하였다. 그 결과 한국과 중국 두 집단 모두에서 전통색채인 오색 중 빨강색이 다른 색보다 선호도가 높았으나, 한국과 중국인들이 빨강색을 선호하더라고 빨강색에 대한 선호도의 정도가 다름을 보였다. 또한 10가지 빨강색 중에서 한국인과 중국인의 선호하는 빨강색이 다르게 나타났다. 이러한 결과에 따라 중국 애니메이션 제작에 참여하고자하는 한국과 중국의 애니메이션 제작자는 애니메이션 시장과 관객의 특성을 고려하여 색채를 선택하여야 함을 시사한다.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2011년도 춘계학술대회
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• pp.615-616
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• 2011

세상에는 수많은 색들이 존재하고, 이 색들은 인간에게 항상 어떠한 시그널 혹은 사인을 보내고 있다. 본 논문에서는 이러한 색의 기호와 사람의 성격에 대해 알아보고자 한다. 인간은 무의식적으로 색에 반응하게 되고 색의 영향을 받고 있다. 이러한 색들이 우리 인간에게 주는 효과나 파장은 굉장히 크다. 색을 보고 분위기가 좋아지거나 가라앉거나 하고 또 밝아지거나 나아지기도 한다. 즉, 인간은 빛으로부터 색이 주는 전갈을 알아듣는다. 전갈을 인식하거나 자각하여 받아들인다면 색이 지닌 일반적인 뜻을 알 수 있고, 보다 효과적으로 색을 사용할 줄도 안다.

• 조명전기설비학회논문지
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• 제18권3호
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• pp.55-58
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• 2004

최근 LED 광원에 의한 컬러조명 연출사례는 급속하게 증가하고 있으나, LED에 의한 광색 선택과 관련된 연구는 거의 없는 실정이다. 본 연구는 3원색 LED를 사용한 광색 생성기를 제작하여 복수의 응답자로 하여금 스스로 조각하여 선호하는 컬러를 만들게 하고 이를 디지털 색채색차계로 측정하여 CIE1964색도도표에 기록하였다. 연구결과 일정한 광색 선호도 그룹이 형성되었으며, 이는 향후 LED를 사용하는 조명설계 뿐 만 아니라 디지털로 제어되는 컬러 조명연출 설계시 적용되어 활발하게 응용될 것으로 기대한다.

• 복식
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• 제56권5호
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.