• Journal of Digital Convergence
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• v.17 no.8
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• pp.71-80
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• 2019

It is very important to have pre-service teachers enhance actual content development skill for STEAM classes through deep understanding of the concept. Thus the purpose of the study is to explore the educational methodology for improving pre-service teachers' competence of designing STEAM classes. The research performed with 17 pre-service teachers from Y university and 15 from S university in 2015. It includes blended learning methodology mixing online and offline classes. The result revealed that the students' perception on and the materialization skill of the STEAM education was improved by the methods of Lesson Study and blended learning. A positive result also came out in the respect of the perception on teaching with technology.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.89-104
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• 2018

The purpose of this work is to develop a model that understands perceived service value is useful when explaining customer satisfaction and that examines the moderating effects of switching barriers on the relationship between service value and customer satisfaction. Serv-Perval scale which consists of five dimensions was adapted to measure perceived service value. Online and offline questionnaire survey was empirically conducted with respondents who experienced services in the various areas. The results show that five dimensions in Serv-Perval scale had impact on customer satisfaction respectively. And the switching barrier moderates between service value and customer satisfaction. It indicates that perceived value of service forecasts overall assessment on customer satisfaction and needs the optimal use of switching barriers in the service industry were offered.

• Journal of Fashion Business
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• v.23 no.2
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

• International Area Studies Review
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• v.21 no.2
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• pp.197-218
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• 2017

The research ais to examine the relationship among service factors, customer's consumption value and revisit intentions in the multiplex cinema industry focusing on multiplex cinema service in Korea and Vietnam. This research also aims to compare the influence of service factors on consumption values and revisit intention between customers in Vietnam and Korea. Data using for this research were collected in Ho Chi Minh, Vietnam and Seoul, Korea through both offline and online survey. Research findings suggest that service factors significantly influence utilitarian values and hedonic values, then both hedonic and utilitarian value have a significant influence on customer's revisit intention in multiplex cinema. Specifically, utilitarian value shows a greater influence on revisit intention in Korea whereas hedonic value shows a greater influence on revisit intention in Vietnam.

• Knowledge Management Research
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• v.22 no.1
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• pp.269-286
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• 2021

As the un-tact and on-tact consumption culture has proliferated due to the impact of COVID-19, 'live commerce', a form of shopping while communicating with customers through real-time streaming broadcasting, is emerging in the commerce and distribution industry. Live commerce provides an environment where customers can get the convenience of online shopping and enjoy un-tact shopping more realistically while communicating with the broadcaster in real time, as if purchasing directly from an offline store. Therefore, purchases using live commerce are expected to increase further. In this study, based on the characteristics of live commerce, the main factors influencing the increase in purchase intention through live commerce were derived and their influences were verified. In particular, this study examined these factors in multiple dimensions with focusing on strong interactivity, realistic presence, and providing detailed reviews with high credibility for products as the features of live commerce. This research collected sample data from actual users of live commerce and empirically analyzed the significance of the factors influencing the purchase increase of live commerce, thereby providing implications for knowledge management in a newly changed commerce environment in the un-tact era.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.433-438
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• 2021

The purpose of this paper is to express intangible cultural heritage through game character designs, and to inherit and spread intangible cultural heritage in a new way. This paper will analyze how the characters in the mobile game "King of Glory" creatively design the intangible cultural heritage "Guangdong Lion Dance". Extract the cultural symbols of intangible cultural heritage into the game character design, and spread the characters online and offline. Through the digital dissemination of "Guangdong Lion Dance" through the game "King of Glory", the relevant influence of intangible cultural heritage cultural symbol dissemination in current digital games is explored.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.641-652
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• 2021

Drivers have willing to do secondary tasks in situations deemed safe autonomous driving. I studied that positive notifications for secure areas could improve situation awareness and driving performance after TOR(Take over request) in autonomous driving. Comparing TOR alert only and monitoring alert conditions, participants in the positive notification condition showed higher situation awareness and driving performance. Also, in emotional assessment, the positive notification condition showed higher positive evaluation than other conditions. Due to Covid-19, I designed experiments separate online with driving videos in experiment 1 and offline using a driving simulator in experiment 2. This study has implications that presented a different perspective on autonomous driving notification design.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.1
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• pp.69-92
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• 2023

The purpose of the present study is to investigate the quality attributes of archival information service affecting user satisfaction. The independent variables in this study were equality, tangibles(appearance), convenience, responsiveness, empathy. And the dependent variable was a user satisfaction. The survey was conducted by online and offline for 78 people that used the archival information service. To solve the research question, we used the descriptive statistics, correlation analysis, multiple regression analysis. As a correlation analysis result, the quality attributes of archival information service had positive correlation with a user satisfaction. And as a multiple regression analysis result, tangibles(appearance) had a significant effect, followed by empathy and convenience. For improving on quality of archival information service, it is required that improving facilities, keeping environment clean, enhancing empathy ability, updating the information of archive, reforming search tools.

• Journal of Industrial Convergence
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• v.21 no.4
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• pp.111-121
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• 2023

The purpose of this study is to provide basic data for improving life satisfaction by verifying the mediating effect of self-esteem in the relationship between physical health awareness, depression, self-esteem, and life satisfaction of middle-aged. Analysis data were collected through online and offline questionnaires for 320 middle-aged people for 10 days from August 15, 2021, and the SPSS WIN 23.0 program was used. As for the analysis method, frequency analysis, descriptive statistical analysis, and correlation analysis Baron & Kenny (1986) were performed in three stages of regression analysis. The research results showed First, that physical health awareness and depression of middle-aged people had a statistically significant effect on life satisfaction. Second, in the relationship between physical health awareness and life satisfaction, self-esteem showed a partial mediating effect. Third, in the relationship between depression and life satisfaction, self-esteem showed a partial mediating effect. In other words, in order to improve life satisfaction for middle-aged people, the basis for improving physical health awareness and self-esteem and reducing depression was prepared, and implications and suggestions for practice were presented.

• Human Ecology Research
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• v.62 no.2
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• pp.233-248
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• 2024

The purpose of this study was to describe the family life and relationships of national family center users in 2023. A sample of 1,086 adults was recruited from 48 family centers across South Korea. Participants, both online and offline, reported on various aspects of family life, including satisfaction, gender equality, work-home-life balance, family leisure, and internet usage for family and household purposes. Additionally, family relationships were explored in terms of dynamics with a spouse, children, and adult children. Data were analyzed using descriptive statistics and t-tests. In the family life domain, center users reported a high level of satisfaction, with women exhibiting greater awareness of gender equality and higher engagement in household chores than men. Furthermore, although a moderate balance among work, home, and life was reported, time emerged as a significant challenge for family leisure. Regarding technology, center users frequently utilized the internet for family communication, leisure, shopping, and household management. In the family relationships domain, men were more satisfied with spousal relationships than women. Center users reported high satisfaction with parent-child relationships. Parents of school-aged children perceived economic burdens, while those with adult children frequently provided psychological and instrumental support. These findings suggest the need for program modification and the development of new initiatives within national family centers to better support the diverse needs of families in terms of life satisfaction and relationship dynamics.