• Title/Summary/Keyword: 경영전략유형

Search Result 346, Processing Time 0.027 seconds

Innovative Networks of Foreign Capital and Spatial Identity in the Post-socialist System Transformations: The Case of Korean FDI Firms in Shanghai, China (후기 사회주의 체제전환 하의 해외 투자 기업 혁신 네트워크와 공간 특성 분석: 중국 상하이 한국 투자 기업 사례 연구)

  • Kim, Boo-Heon;Lee, Sung-Cheol
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.12 no.4
    • /
    • pp.421-437
    • /
    • 2009
  • China has transformed her strategies for economic development from exogenous development founded on foreign capitals to endogenous development based on enhancing technology innovation capabilities since 2000. More specifically, Chinese business activities have coupled with new institutional settings which enable them to facilitate advanced technology and management methods. As a result, the characteristics of the spatial economy in China are likely to transfer from export-led developmental space to technology-oriented developmental space. In this context, this paper aims to identify the characteristics of technology-oriented space by investigating intra-, inter- and extra-firms relations of Korean FDI firms in Shanghai, China. In terms of intra-firm relations, Korean FDI firms adopted strategies for maximizing business efficiency and effectiveness by transforming their personal networks into formal networks. In terms of inter-firm relations, the distinction of Korean FDI firms' networks has been found in accordance with firm size, industrial sectors, ways of investment etc. Finally, Korean FDI firms has formal networks resulted from institutional involvement, as well as informal (personal) networks based on guanxi (inter-personal relations) in extra-firm relations. Therefore, two types of processes affecting the networks and institutional legacies of the Soviet system can be identified. First is the interaction of institutions and restructuring of pre-existing networks. Second is the insulated institutions and endurance of preexisting networks. And these two governance types have created regional economies which are embedded and over-embedded.

  • PDF

An Analysis of the Effects of Small Business CEO's Competence Types on Business Performance (소기업CEO의 역량유형별 기업성과 영향분석)

  • Kim, Sung-jong
    • Journal of Venture Innovation
    • /
    • v.2 no.2
    • /
    • pp.47-64
    • /
    • 2019
  • This study analyzed the effects of small business CEO's competencies type on business performance. For this purpose, 4 independent variables(strategic, marketing, management and network competencies) and 2 dependent variables(financial and non-financial performance) were used. 220 data were collected from the field survey questionnaires administered to a convenience sample of small business CEO. For hypothesis testing, the IBM SPSS Statistics 24.0 was used. Frequency analysis, exploratory factor analysis, correlation analysis, and hierarchical regression analysis were conducted. Empirical studies showed as follows. First, this study showed that the four competencies were significant to financial performance and the three competencies(except management competencies) were significant to non-financial performance. The higher small business CEO's competencies, the more likely it affects both the financial and non-financial performance of the company. Second, effects of small business CEO's competencies on financial performance were analyzed in order of network competencies > management competencies > strategic competencies > marketing competencies. Third, effects of small business CEO's competencies on non-financial performance were analyzed in order of network competencies > marketing competencies > strategic competencies. These findings had some implications. In academia, the impact forces of 4 small business CEO's competencies were analyzed for the first time. In practices, successful start-ups or sustainable management requires an interest in the active enhancement of small business CEO's competencies.

A Case Study of Discontinuous Innovation Based on Cusp Catastrophe Model : Implications for Predictive Risk Management (첨점 격변 모형에 기반 한 불연속 혁신의 유형별 사례 연구: 예측적 위기관리 측면)

  • Kim, Sung-Cheol;Shin, Minsoo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.5
    • /
    • pp.2140-2149
    • /
    • 2013
  • Managing uncertainty or discontinuity in an innovation is still a challenge to most companies. For sustainable corporate survival over the long term, one of the problems caused by discontinuous innovation is the innovator's dilemma. In specific, the dynamics between discontinuous innovation and incumbents inspires the interestof researchers and managers. This paper employs catastrophe theory as a theoretical basis to explain the driving force of new discontinuous change. In other words, we extract the control variables overcoming innovation dilemma by interpreting the dynamics of corporate strategy for discontinuous innovation from the perspective of catastrophe theory. First, we define four types of discontinuity such as technology discontinuity, product discontinuity, business discontinuity, and consumer preference discontinuity. Second, we analyze the dynamics of the competition between companies by interpreting the cases of discontinuous innovation. This analyzing process enables us to identify the control variable which can, in advance, respond to the discontinuous situation.

A Qualitative Study on the Additionality Effects of Public Subsidies (정부의 기업연구개발지원의 부가성 효과에 관한 정성적 연구)

  • Kim, Ho;Kim, Byung-Keun
    • Journal of Technology Innovation
    • /
    • v.22 no.4
    • /
    • pp.199-233
    • /
    • 2014
  • This paper attempts to investigate how and why the additionality effects occur in the case when a firm receives government subsidy as opposed to counterfactual situation. To demonstrate this, we selected 12 SMEs(small and medium enterprises) firms in Daejeon area and have conducted multiple case studies. In order to analyse the multiple cases of firms, we classified firms innovative activities into three stages which are composed of input, behaviour and output stages and related various factors. Furthermore, we investigated the differences according to types of firms and stages of firm growth. Empirical results show that various input, behaviour and output additionality effects exist when firms receive public subsidies. Compared to companies in the growth and mature stages, startup phase companies depend on government subsidy extensively and they use public subsidies strategically to develop new product and to change their strategic direction. The attitude of firms to use government subsidies is different according to their types and stage of growth as well.

A Study on the Selection of Enterprise Resource Planning System Considering IS Risk Elements under E-business (e-비즈니스 환경에서의 위험요인을 고려한 ERP 선정에 관한 연구)

  • Ju Sang-Ho
    • Journal of the Korea Society of Computer and Information
    • /
    • v.10 no.3 s.35
    • /
    • pp.319-329
    • /
    • 2005
  • Rapid business and technology changes drive many organizations to seek better solutions and many of them believe that Information Technology is an essential tool to cope with turbulent environment. Companies began to think ERP system as an effective alternative for IT-based process innovation and integrated information system. But each ERP system has a specific business model and technical structure, unlike in-house developed systems. Moreover implementation of ERP system accompanies transformation of business processes at company level including radical changes in information technology. Therefore, to implement ERP system successfully appropriate and careful selection of ERP system which is adequate for company's objectives and environment must be considered. In this research, four types of changes expected by ERP implementation were suggested. Each type of changes was determined by desired level of changes in business process and information technology.

  • PDF

Can Online Community Managers Enhance User Engagement?: Evidence from Anonymous Social Media Postings (온라인 커뮤니티 이용자 참여 증진을 위한 관리자의 운영 전략: 대학별 대나무숲 분석을 중심으로)

  • Kim, Hyejeong;Hwang, Seungyeup;Kwak, Youshin;Choi, Jeonghye
    • Knowledge Management Research
    • /
    • v.23 no.2
    • /
    • pp.211-228
    • /
    • 2022
  • As social media marketing becomes prevalent, it is necessary to understand the administrative role of managers in promoting user engagement. However, little is known about how community managers enhance user engagement in social media. In this research, we study how managers can boost online user participation, including clicking likes and writing comments. Using the SUR (Seemingly Unrelated Regression) model, we find out that the active participation of managers increases user engagement of both passive (likes) and active (comments) ones. In addition, we find that the number of emotional words included in posts has a positive effect on the passive engagement whereas it negatively affects the active engagement. Lastly, the congruency between posts and comments positively affects users' passive engagement. This study contributes to prior literature related to online community management and text analyses. Furthermore, our findings offer managerial insights for practitioners and social media managers to further facilitate user engagement.

An Analysis of Customers' Value System Using APT Laddering Technique: Difference Comparison and Strategy Suggestion Among Hair Salon Types (APT 래더링 기법을 적용한 고객의 가치체계 분석: 헤어살롱 유형별 차이 비교 및 전략제시)

  • Miok, Seo
    • Journal of Service Research and Studies
    • /
    • v.11 no.2
    • /
    • pp.21-36
    • /
    • 2021
  • This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

Exploring the Analysis of Male and Female Shopper's Visual Attention to Online Shopping Information Contents: Emphasis on Human Brand Image (온라인 쇼핑정보에 대한 남성과 여성 간 시각 주의도 탐색 연구: 휴먼 브랜드 이미지를 중심으로)

  • Hwang, Yoon Min;Lee, Kun Chang
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.2
    • /
    • pp.328-339
    • /
    • 2019
  • Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

Design and Implementing Ambidextrous Organizations for Innovative Small and Medium-sized Enterprises (기술혁신 중소기업의 조직양면성 구축과 운영에 대한 다차원적 연구)

  • Choi, Sanghyun;Kim, Byungkeun
    • Journal of Technology Innovation
    • /
    • v.23 no.4
    • /
    • pp.205-244
    • /
    • 2015
  • In response to the recent rapid technological and market changes, the importance of the design of ambidextrous organization has been increasingly emphasized as one of the dynamic capabilities. Firms that show a high performance in the rapid technological and market changes appear to design and implement ambidextrous organization successfully. They have achieved both exploitative competence for continuous innovation with product development and exploratory competence for discontinuous innovation with new market and new technologies. We have examined why and how to design and operate ambidextrous organizations and the effects of ambidextrous organizational characteristics on the performance from structural, contextual and leadership perspectives. We conducted case studies on 3 Korean firms that showed different characteristics of industrial product, company size, etc. Longitudinal case studies exhibit different processes of design and operating ambidextrous organization according to innovative strategy and industrial characteristics.

A study on Transaction Cost Theory & Information Technology of Electronic Commerce (전자상거래에서 거래비용과 정보기술(IT))

  • 조원길
    • The Journal of Information Technology
    • /
    • v.1 no.2
    • /
    • pp.245-263
    • /
    • 1998
  • Buyers are transforming their relations with suppliers. For examples, Instead of playing off dozens or even hundreds of competing suppliers against each other, many firms are finding it more profitable to work closly with only a small number of "partners". If will facilitate a move from single-supplier arrangements("hierachies") to mutiple supplier arrangement("markets") because it reduces the costs of coordination with suppliers. According to this logic, Technological developments which lower the cost of acquiring information about prices and product characteristics in a given market should increase to the nymber of tends to lower coordination costs, it wide adoption should lead to an increase in the number of suppliers for most firms, other things being equal. An efficient merket is defined a one that reduces the numer of intermediaries, or the number of Intermediary steps necessary of market tracsaction. It is true that one can order some products via mail order, which reduces the number of intermediaries and cuts transaction costs further Similary, the growth of a global commerce nerwork such as the internet may futher reduce the number of intermediary steps necessary for trade.

  • PDF