Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

This study was carried out to offer basic data that can be used for outdoor wear production for active senior males, emerging as a new consumer bracket in the era of rapid aging. To this end, this study modified and complemented the patterns of outdoor jackets for active senior males based on existing outdoor jackets that received the most excellent evaluation. On the basis of the research outdoor wear wearing assessment results, this study confirmed those areas to be modified and proposed areas to be considered in manufacturing outdoor wear for this demographic. As a result of existing outdoor wear's wearing assessment, the jacket of brand B was shown to be the most excellent one. This study actually designed research outdoor wear patterns by modifying the problematic parts through the addition and subtraction of spare length or circumference in the sections where fit satisfaction was low by referring to the selected brands' patterns. The research outdoor wear was designed by referring to the preferred outdoor types and colors that were highlighted in the previous survey result of consumer wearing reality, based on the designs of the outdoor wear receiving the most excellent assessment in wearing assessment. Fabric that specially glued two-layered mesh that bonded the thin membrane of synthetic resin with polyester fabric was used as the material in this study. Wearing assessment was conducted by comparing the manufactured research outdoor wear and the existing outdoor wear selected as excellently assessed outdoor wear. Consequently, this study verified that the wearing fit of the research outdoor wear was more excellent in most items. This study proposed final patterns for outdoor jackets suitable for active senior males through the modification of several items that required improvements as per the wearing assessment of the research outdoor wear.

This study examined recycled fashion design utilizing natural images for application to recent trends. This study is significant in that it presents the possibility of the development of recycled women's wear design by reflecting the characteristics and expressions of natural images and using denim material, which is the most common clothing material for everyday life. The results of this study are summarized as follows. First, five types of women's clothing was produced, pursuing a natural design with a soft and feminine silhouette. Second, the colors used were blue and white, which could represent nature. Third, as for materials, this study used clothing that was to be thrown away: four pairs of denim pants and two denim dresses. This study chose denim cloth, with its great value for reuse, because of the characteristics of the strong and durable fiber, because everyone has more than one article of clothing made from denim and because it can be easily sourced. Fourth, for textile motifs, this study expressed a peaceful natural scenery with tropical animals and plants. In addition, this study further emphasized natural images using transfer media printing. This study has significance in that it presented the possibility of recycled fashion design and expanded the range of utilization using transfer media printing, a dyeing treatment to reduce the environmental burden.

The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

As men in their 30s are spending more money on clothing, it is becoming increasingly important to first conduct an anthropometric study and then develop garment patterns accommodating the changes found in body sizes and types of men in their 30s, in order to effectively address their fit dissatisfaction. Thus this study aims to explore changes in upper body sizes and body types of men in their 30s, which provide basic measurements for designing major garment items including jackets and shirts. To this purpose, key anthropometric dimensions of the upper body of men in their 30s, taken from the 6th (2015) and 7th (2016) surveys conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major upper body sizes to track changes with measuring time. Factor and cluster analyses were used to classify body types. By comparing the two surveys, it was found that the overall body sizes of men in their 30s were increasing in height-related items, circumference, thickness, and width, -as well as body weight and BMIs. Upper body height-related items, in particular, showed a higher average value in the 6th survey than in the 7th, indicating that the overall body types of men are becoming "westernized" with longer legs and shorter torso. Finally, five factors were derived to determine the typical upper body types of men in their 30s and the body types were classified into three categories according to the cluster analysis. First, those with a relatively small build with short stature and torso. Second, those with the highest stature and vertical dimension with the smallest torso volume and least body fatness. Third, those with the biggest torso volume and most body fatness with bigger width between armpits and shoulders. The distributional pattern analysis showed that men in their 30s tend to have increasingly higher stature but lower body weight and BMIs than in the past, implying that their body types are becoming close to those of men in their 20s.

This study investigated students' perception of a starting up business in the fashion design related departments of two year colleges to present the basic data for designing a start up business education and examined the opening status of the start up business subjects. Only 4.4% of respondents answered that they had an experience in a start up. And 76.2% of respondents answered that they would like to start up a business after graduation. The initial start up types were "online shopping mall" and "blog market" in that order. Nearly 86.7% of respondents answered that they needed "start up" education in college. To the question of whether they would participate if there is a start up extracurricular program, and the subject they would choose, 40.9% answered "I want to get a start up related certification", showing the highest rate of interest in the course. The status of introducing start up business subjects in the regular courses in fashion design related departments in 25 two year colleges related that there were 11 start up related courses begun in the last semester, that is, the 2nd semester of the 2nd year. Since the proportion of clothing in online shopping malls is high, start up education based on the demands of students in fashion design majors can be used as another employment exit strategy.

The purpose of this study is to contribute to the development of the women's fashion field with the goal of creating creative and experimental fashion styles through the categorization of cases of women's fashion design expressed with Maximalism, a type of expression used in modern fashion, as well as analyzing and examining the formativeness of this style. Qualitative research was conducted through a literature review and design case analysis. The scope of this research was from 2011 S/S to 2016 F/W, and the regional scope included the women's collections from Paris, Milano, London and New York. The results acquired are as follows. Initially, exaggeration was expressed through excessively exaggerating the overall silhouette of clothing or exaggeratedly distorting certain parts of the overall silhouette. Secondly, decoration was expressed through the use of the same colors and materials and the addition of excessive details and trimmings to express an exaggerated style of clothing as well as to express a luxurious and handcrafted style of clothing. Thirdly, fusion was expressed through integrating multiple items from different cultures, deconstruction, which destroys the concept of gender and use of clothing, and fashion style that transcends time and space. Fourthly, non-structurality was expressed through differentiating multiple weight feelings applied to the left/right sides of clothing or expressing a structural designs that is asymmetrical to the upper/lower/left/right directions to create a silhouette that displays a creative avant-garde style. As examined above, it was found that the maximalism expressed in fashion after 2011 created new images and expressed maximized emotional orientations through the exaggerated use of multiple silhouettes and decorations or through the integration of colors, patterns, ages and images. Through this process, maximalism is expected to not only provide an infinite possibility to the modern fashion that pursues diversification and multiplication, but also serve as an example that represents diversified post-modernism fashion trends in the future.