• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.87-100
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• 2009

The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

• 한국콘텐츠학회논문지
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• 제11권5호
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• pp.403-412
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• 2011

본 연구의 목적은 관광자원의 지역경제 활성화 방안에서 관광자원, 관광정책 그리고 지역경제 활성화간의 상관관계를 분석하여 관광정책의 방향성을 제시하는데 있다. 설문조사는 2010년 7월 1일부터 30일까지 충청지역과 경상도지역의 국 공립 연구원 전문가를 대상으로 실시하여 최종 283부의 연구샘플이 수집되었고, 통계 처리는 SPSS 15.0과 AMOS 6.0을 이용하여 분석하였다. 분석결과, 지역관광자원이 풍부할수록 지원제도와 유치전략에 유의한 영향을 미치는 것으로 분석되었으며, 지원제도는 유치전략에 유의한 영향을 미치는 것으로 나타났다. 그리고 관광정책이 지역경제 활성화에 유의한 영향을 미치는 것으로 검증되었으며, 유치전략에 의한 효과보다 지원제도에 의한 간접적 영향이 더 큰 것으로 확인 되었다. 그러나 관광자원이 지역경제 활성화에 유의한 영향을 미칠 것이라는 가설은 의외로 기각되었는바, 우수한 지역관광자원의 보유와 무관하게 관광정책이 구체적으로 시행되지 않으면 지역경제에 무익하다는 것을 입증하고 있다. 따라서 정부는 관광특구, 지역축제, 문화재의 지정 등을 통한 관광자원의 지속가능한 개발과 패키지화를 추구하되, 개발 및 선정기준의 업그레이드와 지속적인 평가관리를 통해 지자체에 의한 남발과 중복투자를 막고 관광부문의 질적 발전을 유도해야 할 것으로 보이며, 5+2광역경제권이 출범한 상황에서 관광분야의 광역연계협력사업이나 초광역적 연계협력사업을 적극적으로 시도하는 것이 바람직할 것으로 사료된다.

• 산경연구논집
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• 제9권8호
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• pp.7-16
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• 2018

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers' preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers' destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

• 농촌계획
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• 제17권1호
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• pp.59-65
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• 2011

Re-visitation have an effect on dependent variables of regional tourism demand model. This study focused on the re-visitation impacts of consideration on sustainable tourism development of tourists as a new factors of tourism. Based on literature reviews, 11 variables were selected, a questionnaire survey was given to 406 tourists divided into 5 tourism sites at Chuncheon city, and logit model and probit model were used for analysis. The fitness levels of two models were very significant(p=0.0000). The study results suggest that the likelihood of the rural tourist to make a return visit is influenced by recognition of sustainable tourism, purchase of souvenir and farm produce, visitation of regional shops, conversation with regional residents, residents' participation on development, age and marriage. The results of such re-visitation demand can provide information for regional development strategies. The approach to re-visitation research impacts of consideration on sustainable tourism development is expected to become a useful foundation in studying on sustainable regional development.

• 한국컴퓨터정보학회논문지
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• 제23권2호
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• pp.109-116
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• 2018

By November 2017, the number of overseas travelers of the Korean nationals reached a cumulative total of 2,409,155, bringing about 26 million overseas travelers. For Korea's future growth and development, it is necessary to make the country much more attractive than now, and to enhance the competitiveness of the domestic tourism field and attract the people of the world. The purpose of this study is to analyze the satisfaction of tourism policy and to utilize it in the development of tourism policy through the empirical analysis of the satisfaction of the tourism resource development and the tourism development policy in Korea. The policy that can achieve the policy purpose pursued by the regional tourism resource development and the future regional tourism resource development and development policy plan were suggested. It is necessary to consider factors related to development of tourism resources such as policy factors, development factors, management factors, and environmental factors. Local tourism development policies should be made considering the factors related to tourism policy expectation, regional characteristics, cultural characteristics and environmental characteristics. In addition, the global competitiveness of the tourism industry and enterprises should be strengthened through the protection of companies and rationalization of tourism related regulations in relation to the opening and expansion of the global tourism market scale.

• 농촌지도와개발
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• 제22권3호
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• pp.293-300
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• 2015

This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.112-118
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• 2024

We Design The problem of underdeveloped areas is emerging as a social problem. Industrialization drove the population to the cities, creating underdeveloped areas. Underdeveloped areas are causing social problems such as population decline and aging. It is necessary to study the continuous tourism development of underdeveloped areas through development and improvement projects. Using social media big data to investigate keywords in underdeveloped areas and see the connection between keywords. The purpose of this study was to conduct core research divided by type and to investigate the keywords of tourism in underdeveloped areas through concor analysis of underdeveloped areas. As a result of the study, keywords were connected for each type of redevelopment, regional development, regional economy, and underdeveloped areas. Through this, the keywords for sustainable tourism in underdeveloped areas were identified. It is hoped that this study will develop sustainable tourism for the keywords of underdeveloped areas.

• 한국지역사회생활과학회지
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• 제22권2호
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• pp.247-255
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• 2011

This study analyzed the demand for a community-based tourism site using a poisson model, a negative binominal model, a truncated poisson model and a truncated negative binominal model as count data models. For these reasons, questionnaire surveys were conducted into 5 community-based tourism sites in Chuncheon city with 406 tourists, and was analyzed using the STATA program. The fitness levels of four models were significant(p=0.0000) using a likelihood ratio test. The study results suggest that the demand of community-based tourism sites for visiting tourists was influenced by a pre-visiting experience, recognition of sustainable tourism, visitation of downtown, purchase of souvenir or farm produce, conversation with regional residents, regional harmony, preservation of natural resources and sex within the poisson and truncated poisson models. However, the variables of visitation of downtown, preservation of natural resources and sex were not significant within the negative binominal model and the visitation of downtown and preservation of natural resources were not significant within the truncated negative binominal model. The results of the visiting demand of community-based tourism sites can provide information for sustainable regional development strategies.

• 지식경영연구
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• 제25권1호
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• pp.67-88
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• 2024

스마트관광은 지역의 관광자원 활용을 극대화하고 도시를 효과적으로 관리하며 관광객과 주민 간의 소통과 삶의 질을 개선하는 데 기여한다. 따라서 스마트관광은 지역 간의 협력을 강조하며 스마트관광도시는 거주민과 관광객을 모두 고려하는 포괄적 관점에서의 연구가 필요하다. 이 연구에서는 지역 관광 경쟁력 제고를 위한 스마트관광과 지역 간의 상호작용 및 역할에 대해 논의하고자 하였다. 특히, 스마트관광도시의 구성요소인 스마트관광 4대 요소(스마트 경험, 스마트 편의, 스마트 접근성, 스마트 플랫폼)를 지역민, 지역상권, 지역자원, 지역생태계와 접목하여 긍정적 시너지를 위해서 어떻게, 왜 라는 관점에서 서비스 구축 단계부터 활성화 단계까지 심층적으로 살펴보였다. 이를 위해 대한민국 제1호 인천 스마트관광도시 사례를 대상으로 단일 사례 연구 디자인 방법을 채택하였다. 연구결과 지역과의 협력적 스마트관광도시 모델은 서비스 만족도를 높이며 지역 관광 경쟁력을 강화하는 긍정적인 효과를 나타냈다. 특히, 스마트관광도시의 다양한 구성 요소들이 지역사회와 상호작용하여 새로운 가치를 창출하였으며 이는 방문객 증대와 도시 브랜딩 강화로 이어지는 결과를 보였다. 이러한 결과를 토대로 본 연구는 스마트관광도시 발전 방향을 제시하고 스마트 기술과 지역관광의 융합으로 인한 지역 경쟁력 강화 연구로써 기여할 것으로 기대한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권6호
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• pp.2031-2048
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• 2021

Not only can air pollution reduce the overall competitiveness of tourist destinations, but also changes tourists' travel decisions, thereby affecting the tourism flows. The study presents a machine learning method to analyze how the haze pollution puts spatial effect on tourism flows in China from 2001 to 2018, and reveals the regional differences in heterogeneity among eastern, central, and western China. Our investigation reveals three interesting observations. First, the Environmental Kuznets Curve of the impact of haze pollution on tourism flows is not significant. In the eastern and western regions, the interaction between haze pollution and domestic tourism flows as well as inbound tourism flows shows an inverted U-shaped curve respectively. Second, there is an significantly positive spillover effect of tourism flows in all of the eastern, central, and western regions. As to the intensity of spillover, domestic tourism flows is higher than that of the inbound tourism flows. Both of the above figures are greatest in the eastern. Third, the Chinese haze pollution mainly reduces the inbound tourism flows, and only imposes significantly negative direct effects on the domestic tourism flows in the central region. In the central and eastern regions, significantly negative direct effects and spillover effects are exerted on inbound tourism.