Journal of Information Technology Applications and Management
- 제16권3호
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- Pages.87-100
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- 2009
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
The Structure of Alliance Network in Regional Tourism Business : A Conceptual Analysis from the Perspective of the Duality of Technology
- Cho, Nam-Jae (School of Business, Hanyang University) ;
- Joun, Hyo-Jae (Korea Culture and Tourism Institute, Culture Contents Center) ;
- Yoo, Weon-Sang (School of Business, Hanyang University)
- 발행 : 2009.09.30
초록
The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.
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