• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.359-366
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• 2021

BCBS (Broad Conceptualization of Beauty Scale) is a measurement tool designed to evaluate the standards of an individual's inner beauty. In this study, reliability and feasibility were verified for 100 female college students using the final Korean version BCBS 9 questions that were formed through the adaptation process. As a result of checking the internal consistency to verify the reliability of Korean version BCBS, it showed high reliability with Cronbach's 𝜶 0.878, subjective beauty 0.874, physical beauty 0.808 and psychological beauty 0.880. As a result of exploratory and confirmatory factor analysis to verify feasibility of Korean version BCBS, feasibility was secured by showing significant results in all items. Therefore, through this study, the Korean version BCBS was proved to be a useful measurement tool that comprehensively evaluates the concept of women's broad scale beauty, and using this as basic data, it is believed that it can be used for professional development and research on internalized beauty for female college students.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.554-564
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• 2013

This study identified the characteristic and meaning of flow experience through the experiences related to fashion models' role performance; subsequently, the following findings were obtained. First, fashion models' flow experience could be divided into characteristics such as temporality, spatiality, relationality, physicalness and pleasure. Second, the process of this flow experience ultimately led to the complete moment. The complete moment can be said to be the aesthetic experience that provides both the meaningful experience and the aesthetic pleasure; it is the experiential knowledge at the dimension of mysterious integration that their body and mind are integrated into one. The beauty that fashion models exercise at the aspect of this aesthetic experience is that of performance and is an individual physical movement where they perceive their role and exercise their inner ability to express their costume most beautifully. Accordingly, the beauty of performance can be said to mean that the fashion show was successfully held by inducing both the performer and the audience into an aesthetic response. The process of specialized planning and preparation is required for fashion models to exercise the beauty of performance at the complete movement reached through flow experience and a successful fashion show. Diverse elements of the fashion show should be more organically constituted through such a process. Fashion models should exert efforts to embody acts such as walking, posing and turning through the performance of their excellent role as well as develop a training program to complete it.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.472-480
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• 2023

This study investigated correlations among interpersonal problems, body dissatisfaction, and makeup behavior among college students. The results provide basic data which are helpful for students to build healthy interpersonal relationships and suggest a direction for beauty care behavior. This study derived the following results: A close correlation was identified between international problems and body dissatisfaction and body dissatisfaction and makeup behavior. In other words, college students suffering from interpersonal problems also experienced body dissatisfaction. In addition, those with body dissatisfaction have made efforts to overcome such problem through makeup behavior. This could be viewed as meaning that the greater the body dissatisfaction, the more active college students are in makeup management behavior, and the intention to resolve their physical dissatisfaction through makeup management behavior was included. Therefore, society or colleges need to recognize the necessity of counseling or treatment programs for college students suffering from interpersonal problems or body dissatisfaction and help them enter into society through diverse programs. Additionally, appearance management programs, such as the aforementioned makeup behavior, that can make them satisfied with their body should be developed. Ultimately, diverse suggestions that can help students improve their self-esteem and interpersonal relationships and enhance sociality through such social efforts should be formulated.

• Journal of Haehwa Medicine
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• v.21 no.2
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• pp.49-61
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• 2013

The humans has tried to investigate the fundamental relationship of all phenomena through the eyes. In oriental medicine, inspection is a one way of diagnosing by observing outer shape of patients. Physiognomy is the study which infers characteristics, constitutions, predestinations of one man from his appearance. In other words, the study is about how inner spirit is expressed in the appearance and how we could understand the inner side from appearance. According to it, shapes, proportions and balances of human appearance also reflect the unrecognized characteristics of human. Esthetical beauty is product of seeing, it is considered with judgment of human just like beauty or ugliness, right or wrong, good and bad. In the east, they consider that the beauty is balance of nature, and that balance and harmony is important at human's face. For such a reason, the highest beauty has ideal as agreement ethical and aesthetic level through the harmony of ethical and physical beauty. And Physiognomy and inspection are the same as it.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.93-102
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• 2009

The purpose of this study was to analyze the factor of fashion behavior and to identify fashion behavior differences according to demorgraphic/physical characteristics and parents' background of male college student in Dalian, China. The data were collected via a self-administered questionnaire from 250 male college students living in Dalian, China in June 2007. Data analysis method were used to Crombach's a, reliabilty, factor analysis, frequency analysis, ANOVA, and Sheffe's test for the post hoctest. The results of this study were as follows: Fashion behavior factors were analyzed into 6 factors such as fashion satisfaction oriented, high price oriented, fashion leader oriented, practical fashion oriented, others defendence oriented. There were significant difference in demographic variables such as age, major and physical variables such as height, weight, clothing size and parents' background such as education, job, and income.

• Journal of Distribution Research
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• v.12 no.1
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• pp.105-123
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• 2007

Recently, the beauty service industry in Korea is growing rapidly as women have increased role in society and consumers have more diversified desire for beauty. In that sense, studies on the environment of transaction is necessary to maintain the customers who use beauty service which Is one of the most prominent services in Korea. However, there is a lack of systematic investigation on that. Under those circumstances, this study tries to propose strategies by shedding light on the reasons of store loyalty based on empirical study. Furthermore, securing regular customers is deemed to be the most important thing as the competition among stores are getting fiercer in the wake of increase in the number of beauty salons. In that light, this study tries to shed light on the transaction cost clearly which affects the store loyalty, and focuses on the development of integrated research model for the transaction cost related to the environmental characteristics of beauty service industry and for the store loyalty.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.115-124
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• 2021

The purpose of this study was to investigate the relationship between the characteristics of beauty information in the SNS environment and consumer attitudes and loyalty of high school students. The subjects of this study were high school students residing in Gwangju, and a total of 375 copies were used for the final analysis. The collected data were analyzed using SPSS V.21.0 program. Summarizing the study results, interactivity and usefulness were key factors in the relationship between beauty information characteristics and high school students' attitude and loyalty in the SNS environment, and information provision, playfulness, and vitality were derived as major factors. Based on the above result rule, it is expected that it will be used as a data for presenting the direction for collecting the correct information in the SNS use of teenage consumers and establishing marketing strategies for beauty companies.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.789-800
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• 2022

This study investigates the effect of recovery elasticity of beauty college students on university life adaptation during COVID-19. Further, the mediating effect of grit in relation to recovery elasticity and university life adaptation is analyzed. Survey data of 223 students (female: 192; male: 31) were collected for multiple and intermediate regression analyses using SPSS 24.0. The results reveal a static correlation between the lower factors of resilience, glittery, and adaptation to college life and that the resilience of junior college students in the beauty department had a static effect on grit and their adaptation to college life. Passion, a subordinate factor of grit, is mediated by the effect of grit on the relationship between resilience and adaptation to university life. However, perseverance, another subordinate factor of grit, did not have any such mediating effect. These results confirm the importance of grit, particularly passion, for resilience and adaptation to college life. It was confirmed that resilience was due to college life adaptation of beauty department students, and it was confirmed that passion, a sub-factor of grit, also had a mediating effect. Therefore, it is judged that resilience induces physical and mental adaptation, interpersonal adaptation, and academic adaptation necessary for college life, and works in many ways to improve the quality of life of beauty department junior college students. Instructors should consider developing educational programs for improving recovery elasticity and grit to help students better adapt to university life.

• Journal of the Korean Society of Costume
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• v.58 no.9
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• pp.151-165
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• 2008

The purpose of this study is to establish theoretical basis for relationship marketing exercised in the esthetic industry and to empirically analyze causal relationship among factors of esthetic relationship marketing, together with quality and the performance of the relationship. With empirical research, this study finds out that such relationship marketing factor as customer orientation, employee' expertise, physical property have an impact on the relationship quality between customers and esthetic salons' service providers. Customer satisfaction and trust increase the relationship between service providers and customers, and this also increases repurchase intention of the customer towards the service providers. These are significant findings in that they illustrate the importance of employee' expertise and customer orientation, and physical property in determining satisfaction and trust. The result of this study shows that service providers can enhance customer satisfaction and trust by utilizing relationship marketing more effectively, and can preserve the current customer basis.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.122-135
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• 2012

The purpose of this study is to figure out what the beauty of the modern body means and symbolizes from the aesthetic, sociocultural, and psychological perspectives and to investigate how it was formed in the modern Korean society. The data were obtained from the magazines and newspapers published from 1920 to 1939 and analyzed by qualitative content analysis. The results were as follows: First, the modern body from an aesthetic standpoint was characterized by the beauty of westernization, healthy body shape, sensuality, curvaceousness, activity, balance and harmony, and artificiality. The beauty of the modern body from a sociocultural perspective symbolized modern culture and implied the value evaluated by visual appearance. Therefore, the modern body became an object of consumption and the physical capital that gave women chances for their social success and happy marriages. The beauty of the modern body from a psychological viewpoint expressed individuality as a modern ego. Second, the formation of modern body esthetics was explained within the context of social comparison theory. The ideal body suggested by mass media was internalized as the aesthetic standard women used to create modern bodies and with which they compared their created bodies.