• Journal of Information Technology Applications and Management
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• v.21 no.3
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• pp.35-52
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• 2014

This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.

• Information Systems Review
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• v.25 no.4
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• pp.233-248
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• 2023

The increasing integration of intelligent information technologies within organizational systems has amplified the risk to personal information security. This escalation, in turn, has fueled growing apprehension about an organization's capabilities in safeguarding user data. While Internet users adopt a multifaceted approach in assessing a company's information security, existing research on the multiple dimensions of information security is decidedly sparse. Moreover, there is a conspicuous gap in investigations exploring whether users' evaluations of organizational information security differ across industry types. With an aim to bridge these gaps, our study strives to identify which information security attributes users perceive as most critical and to delve deeper into potential variations in these attributes across different industry sectors. To this end, we conducted a structured survey involving 498 users and utilized the analytic hierarchy process (AHP) to determine the relative significance of various information security attributes. Our results indicate that users place the greatest importance on the technological dimension of information security, followed closely by transparency. In the technological arena, banks and domestic portal providers earned high ratings, while for transparency, banks and governmental agencies stood out. Contrarily, social media providers received the lowest evaluations in both domains. By introducing a multidimensional model of information security attributes and highlighting the relative importance of each in the realm of information security research, this study provides a significant theoretical contribution. Moreover, the practical implications are noteworthy: our findings serve as a foundational resource for Internet service companies to discern the security attributes that demand their attention, thereby facilitating an enhancement of their information security measures.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.818-834
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• 2014

The purpose of this study is to examine parents' mental model of media environment and children's media use and to provide some educational suggestions. For this purpose, twelve parents of second-graders to fourth-graders sampled in elementary schools were interviewed with three activities such as a word-association experiment, a sentence completion task and a in-depth interview. The result was categorized into 8 elements such as interaction, source of supply and adverse effects. Furthermore, the analysis on the mental model of media use shows that firstly, the parents understand modern media reflects competence while they have a feeling of fear and newness on media themselves. Secondly, the parents show an ambivalent understanding on media use in terms of both negative and positive effects and have a tendency to control them. Another finding is the fact that the parents understand digital media as a representation of both connection and disconnection. Also, the parents realize media as a cause of conflict and as a place for reconciliation as well. Finally, it is showed that media is not only a personal territory but also a part of social system in the parents' understanding. Based on these findings, some interpretations and parents' educational applications are provided in terms of the Meyrowitz(1998; 1999)'s three perspectives on media.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.403-413
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• 2015

Social media has recently become one of the primary tools for viral marketing as an effective advertising channel, in order to maximize effects of world-of-mouth through social media, it is very important to obtain customer experience-centric differentiated contents in offline. However, viral marketing is still being implemented mainly based on online channels because of the lack of effective services and methods to support social medial marketing in conjunction with offline. On that account, this study proposes O2O(Online to Offline) based social media marketing method allowing customers to connect their personal experience conveniently and easily in offline in which they voluntarily participate. Furthermore, this study aims to verify the effectiveness of the proposed method by analyzing the empirical cases thereof. This study would eventually contribute to the vitalization of social media marketing market by enabling customers to obtain personalized posts as connecting online to offline organically and also by allowing corporations to get an ample amount of useful CRM information for planning marketing strategies.

• Journal of IKEEE
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• v.13 no.3
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• pp.7-17
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• 2009

WiMedia UWB technology is a fully distributed data communication technology developed for the application demanding a high data transmission rate in the wireless PAN area. In general, devices can send data either by reserving time slots or by using prioritized CSMA/CA. If the PCA protocol of prioritized CSMA/CA is used, they are suffered congestion as the number of devices increases. In this paper, we propose a Deterministic Access Protocol(DAP) in WiMedia WPANs. A DAP is a method to transmit data in the non-reserved DRP period without competition as each device informs the beacon order information in the beacon period and the queue information. In addition, the problem that the devices with a lower beacon slot number have more transmission opportunities is addressed by introducing the reference point. Simulation results are given to demonstrate that a DAP can improve the throughput and reduce the packet loss rate.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.5
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• pp.2484-2498
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• 2017

Various types of social media make the people share their personal experience in different ways. In some social networking sites. Some users post their reviews, some users can support these reviews with comments, and some users just rate the reviews as kind of support or not. Unfortunately, there is rare explicit negative comments towards other reviews. This means if there is a link between two users, it must be positive link. Apparently, the negative link is invisible in these social network. Or in other word, the negative links are redundant to positive links. In this work, we first discuss the feature extraction from social media data and propose new method to compute the distance between each pair of comments or reviews on social media. Then we investigate whether we can predict negative links via regression analysis when only positive links are manifested from social media data. In particular, we provide a principled way to mathematically incorporate multi-facet data in a novel framework, Constructing Negative Links, CsNL to predict negative links for discovering the hidden information. Additionally, we investigate the ways of solution to general negative link predication problems with CsNL and its extension. Experiments are performed on real-world data and results show that negative links is predictable with multi-facet of social media data by the proposed framework CsNL. Essentially, high prediction accuracy suggests that negative links are redundant to positive links. Further experiments are performed to evaluate coefficients on different kernels. The results show that user generated content dominates the prediction performance of CsNL.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.179-190
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• 2015

This study discusses on the influential factors of satisfaction in communication by focusing on the political communication phenomenon that is revealed in our society. The acts of political communication and its communication satisfaction are examined by exploring individuals' political inclination and their media usage which are the main influential factors of political communication. An interview survey was conducted on a thousand adults over the age of nineteen who are residing in sixteen cities and provinces nationwide. As a result, a high rate of online media usage was observed among people with progressive political inclination. It showed that the political communication acts of 'writing/communicating' which indicates ons actively posting their personal opinions, has a positive influence on communication satisfaction. On the other hand, the usage of offline media was dominant over people with conservative and neutral political inclination. A passive act of 'reading/watching,' which is to observe other people's opinions, was shown by most of the interviewees. Therefore, it was able to discuss that in order for a harmonious flow of political communication among our society, the understanding of citizens' political characteristic must be preceded and the differentiated political communication using media must be raised accordingly.

• The Journal of Information Systems
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• v.32 no.1
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• pp.23-51
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• 2023

Purpose: Live commerce is a new type of electronic commerce in combination with live streaming services. It is expected to increase virtual presence in the context of online shopping by overcoming a lack of social interactions between sellers and buyers which have been raised as a limitation in electronic commerce. Drawing on the studies of communication media, this study examines how live commerce contributes to the increase of virtual presence which consists of telepresence and social presence. Telepresence refers to a buyer's perception that he or she is present at the physical shopping mall during live shopping streaming whereas social presence refers to a buyer's perception of social interaction with a seller which is human warm, social, sensitive, and personal. In this study, we verify key determinants of virtual presence and its consequences. More specifically, this study proposes virtual presence contributes to the increase of buyers' trust in products and further purchase intentions. Furthermore, we verify influential factors of virtual presence from the technical and influencer perspectives of live commerce. Design/methodology/approach: To test the proposed hypotheses, the partial least squares (PLS) analysis is conducted with a total of 250 data collected on users with experience in the TaoBao live streaming shopping platform. Findings: The results show that first, telepresence and social presence are increased by visibility, media richness and attractiveness in the context of live shopping streaming. Second, buyers' trust in product trust and purchase intentions are positively influenced by telepresence and social presence. Finally, buyers' trust in product has a direct, positve effect on their purchase intentions. Overall, the findings offer new insights into the studies of electronic commerce by introducting the concepts of virtual presence and media richness from the literature of communication media in the field of live commerce.

• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.257-266
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• 2023

The aim of this study is to use media big data to understand the characteristics and changes in technology that prevents wandering and missing for dementia patients as well as supports safe walking since 1990 until recently. BigKinds as a media big data was used to conduct an analysis in two stages. In the results, first, the media reports began to be reported in the early 2000s, and it increased after 2014. Second, regarding to the characteristics of changes in technology and device utilization, there has been a change to advanced technology that combines AI and IoT, focusing on GPS. Drone has recently increased in media report, however problems of personal information security need to be resolved. Third, technology development focused on location identification by police and guardians. Based on the results, technology development and community cooperation for dementia patient were discussed.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2008.11a
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• pp.169-172
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• 2008

집안의 TV 수신기로 접수되는 TV 프로그램 신호를 끊임없이 외부의 라우터로 중계하여 집밖의 어디에서든 인터넷만 연결되어 있으면 집안의 TV, PVR 또는 DVD 플레이어를 원격 작동하여 집밖에서 집안의 기기들의 컨텐츠를 감상할 수 있다. 이 때 홈 서버용 개인형 방송 미디어 플레이어를 제안함으로써 집 밖의 원거리에 있는 내 PC상에서 집 안의 기기들의 컨텐츠 데이터를 실제 리모콘을 조작하듯이 TV를 켜고, 끄고, 채널을 변경하고, 외부입력(PVR 또는 DVD 플레이어 등)을 전환하는 등 가상의 리모콘을 통해 사용자 마음대로 전송받고 제어할 수 있는 홈 서버용 개인형 방송 미디어 플레이어를 제안한다.