• Title/Summary/Keyword: near future

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The Effects of Temporal Distance between Purchase and Consumption on Consumer Choice (구매시기와 소비시기 간의 시간 간격이 소비자 선택에 미치는 영향)

  • Kang, Hyun-Mo;Min, Dong-Won
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.4
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    • pp.1-16
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    • 2010
  • In consumption environment, the time interval is frequently found between purchase and consumption. The objective of this study is to determine how consumers' purchase intentions can be influenced by this type of temporal distance. Construal level theory holds that the 'distant future situation' tend to be construed on a higher level than the 'near future situation.' Accordingly, when considering the consumption in the near future, consumers tend to be more likely to focus on the feasibility of the alternatives than on desirability. Conversely, when considering the consumption in the distant future, they are more likely to focus on the desirability of the alternatives than on feasibility. Along with the previous literature, the current study investigates the effects of temporal distance between purchase and consumption on consumer choice. Moreover, we aim to determine under which conditions these effects pertain. To test our hypotheses, we conducted a 2(temporal distance:near future vs. distant future) x 2(alternative type:high desirability, low feasibility vs. low desirability, high feasibility) x 3(additional offering:no gift, free coffee coupon, free mini book) between subjects design. The results show that the main effects of temporal distance and additional offering are significant. The 2 way interaction between temporal distance and additional offerings is also significant. Specifically, the purchase intention differentiation from additional offering tends to be larger at shorter temporal distances (near future) than at long ones (distant future).

A Delphi Study on Competencies of Future Green Architectural Engineer (근미래 친환경 건축분야 엔지니어에게 필요한 역량에 대한 델파이 연구)

  • Kang, So Yeon;Kim, Taeyeon;Lee, Jungwoo
    • Journal of Engineering Education Research
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    • v.21 no.3
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    • pp.56-65
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    • 2018
  • With rapid advance of technologies including information and communication technologies, jobs are evolving faster than ever. Architectural engineering is no exception in this regard, and the green architectural engineering is emerging fast as a promising new field. In this study, a Delphi study of expert architectural engineers are conducted to find out (1) near future prospects of the field, (2) near future emerging jobs, (3) competencies needed for these jobs, and (4) educational content necessary to build these competencies with regards to the green architectural engineering. Initial Delphi survey consisting of open-ended questions in the above four areas were conducted and came out with 65 items after duplicate removal and semantic refinements. Further refinements via second and third wave of Delphi results into 40 items that the 13 architectural engineering experts may largely agree upon as future prospects with regards to the green architectural engineering. Findings indicate that it is expected that the demand for green architectural engineering and needs for automatic energy control system increase. Also, collaborations with other fields is becoming more and more important in green architectural engineering. The professional work management skills such as knowledge convergence, problem solving, collaboration skills, and creativity linking components from various related areas seem to also be on the increasing need. Near future ready critical skills are found to be the building environment control techniques (thermal, light, sound, and air), the data processing techniques like data mining, energy monitoring, and the control and utilization of environmental analysis software. Experts also agree on new curriculum for green building architecture to be developed with more of converging subjects across disciplines for future ready professional skills and experiences. Major topics to be covered in the near future includes building environment studies, building energy management, energy reduction systems, indoor air quality, global environment and natural phenomena, and machinery and electrical facility. Architectural engineering community should be concerned with building up the competencies identified in this Delphi preparing for fast advancing future.

An Analysis on the Expert Opinions of Future City Scenarios (미래도시 전망 분석)

  • Jo, Sung Su;Baek, Hyo Jin;Han, Hoon;Lee, Sang Ho
    • Journal of the Korean Regional Science Association
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    • v.35 no.3
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    • pp.59-76
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    • 2019
  • This study aims to develop urban scenarios for future cities and validate the future city scenarios using a Delphi method. The scenarios of future city was derived from urban structure, land use, transportation, and urban infrastructure and development using big data analysis, environmental scanning techniques, and literature review. The Delphi survey interviewed 24 erudite scholars and experts across 6 nations including Korea, USA, UK, Japan, China, Australia and India. The Delphi survey structure was designed to test future city scenarios, verified by the 5-point Likert scale. The survey also asked the timing of each scenario likely happens by the three terms of near-future, mid-future and far-future. Results of the Delphi survey reveal the following points. Firstly, for the future urban structure it is anticipated that urban concentration continues and higher density living in global mega cities near future. In the mid-future small and medium size cities may decrease. Secondly, the land use pattern in the near-future is expected of increasing space sharing and mixed or layered vertical land-use. In addition underground space is likely to be extended in the mid-future. Thirdly, in the near-future, transport and infrastructure was expected to show ICT embedded integration platform and public and private smart transport. Finally, the result of Delphi survey shows that TOD (Transit Oriented Development) becomes a development norm and more emphasis on energy and environment fields.

Effects of Temporal Distance on Brand Extension Evaluation: Applying the Construal-Level Perspective to Brand Extensions

  • Park, Kiwan
    • Asia Marketing Journal
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    • v.17 no.1
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    • pp.97-121
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    • 2015
  • In this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to extension products; and similarity-based extensions, defined as extensions primarily based on the amount of feature similarity at the product-category level. In Study 1, we test the hypothesis that concept-based extensions are evaluated more favorably when they are framed to launch in the distant rather than in the near future, whereas similaritybased extensions are evaluated more favorably when they are framed to launch in the near rather than in the distant future. In Study 2, we confirm that this time-dependent differential evaluation is driven by the difference in construal level between the bases of the two types of extensions - i.e., brand-concept consistency and product-category feature similarity. As such, we find that conceptbased extensions are evaluated more favorably under the abstract than concrete mindset, whereas similarity-based extensions are evaluated more favorably under the concrete than abstract mindset. In Study 3, we extend to the case for a broad brand (i.e., brands that market products across multiple categories), finding that making accessible a specific product category of a broad parent brand influences evaluations of near-future, but not distant-future, brand extensions. Combined together, our findings suggest that temporal distance influences brand extension evaluation through its effect on the importance placed on brand concepts and feature similarity. That is, consumers rely on different bases to evaluate brand extensions, depending on their perception of when the extensions take place and on under what mindset they are placed. This research makes theoretical contributions to the brand extension research by identifying one important determinant to brand extension evaluation and also uncovering its underlying dynamics. It also contributes to expanding the scope of the construal level theory by putting forth a novel interpretation of two bases of perceived fit in terms of construal level. Marketers who are about to launch and advertise brand extensions may benefit by considering temporal-distance information in determining what content to deliver about extensions in their communication efforts. Conceptual relation of a parent brand to extensions needs to be emphasized in the distant future, whereas feature similarity should be highlighted in the near future.

Prediction of the $24^{th}$ Solar Maximum Based on the Principal Component-and-Autoregression method

  • Chae, Jong-Chul;Oh, Seung-Jun
    • The Bulletin of The Korean Astronomical Society
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    • v.36 no.2
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    • pp.100.1-100.1
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    • 2011
  • Everybody wants to see the future, but nobody does for sure. Reliably forecasting the solar activity in the near future looks like an easy task, but in fact still remains one of difficult problems in the solar-terrestrial research. We have sought for good univariate methods that can predict future smoothed sunspot numbers reasonably well based on past smoothed sunspot number data only. Here we consider a specific method we call principal component-and-autoregression (PCAR) method. The variation of sunspot number during a period of finite duration (past) before an epoch (present) is modeled by a linear combination of a small number of dominant principal components, and this model is extended to the period (future) beyond the epoch using the autoregressive model of finite order. From the application of this method, we find that the $24^{th}$ solar maximum is likely to occur near the end of the year 2013 (and there is a possibility that it occurs earlier near the start of 2013), and to have a peak sunspot number of about 86, indicating that the activity of the $24^{th}$ cycle will be weaker than the average. We will discuss how much this estimate is reliable.

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A Study on Dynamic Response Analysis of the Cable-Stayed Bridge Structure Subjected to Near Fault Ground Motions (근거리 지진에 의한 사장교의 동적응답해석에 관한 연구)

  • 한성호;권의성;신재철;방명석
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2004.04a
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    • pp.439-446
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    • 2004
  • In this study, the characteristic of the Near Fault Ground Motion which was not considered at the seismic design in our country and how the Near Fault Ground Motion affects the cable-stayed bridge which have long period is analyzed through the dynamic response analysis. So, the object of this study is following that it makes the data which can be utilized as the seismic safety evaluation in case of the cable-stayed bridge taken the near fault in the future.

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Enhancement Technologies of Signal-to-Noise Ratio in the Near-Field Scanning Systems (근거리 전자장 스캐닝 시스템의 잡음 대 성능 비 향상 기술)

  • Shin, Youngsan;Lee, Seongsoo
    • Journal of IKEEE
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    • v.22 no.2
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    • pp.510-513
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    • 2018
  • Recently, EMC (electromagnetic compatibility) becomes very important, which demands the measurement of EMI (electromagnetic interference) in the chip level. NFS (near-field scanning) systems defined in IEC 61967 and IEC 62508 are typical methods to analyze EMI in the chip level. As chips becomes faster, frequency measurement of NFS system should become wideband, but it degrades SNR (singal-to-noise ratio) of the NFP (near-field probe). This paper surveys SNR enhancement technologies of the NFS while maintaining wideband characteristics.

STATISTICS PRESENT, NEAR FUTURE, AND BEYOND

  • Johnson, Richard A.
    • Communications for Statistical Applications and Methods
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    • v.8
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    • pp.5-12
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    • 2001
  • We berlin with a brief review of some important advances made in statistical theory over the last decade. The choice of topics is decidedly influenced by personal interests. Based on this review, we then propose some possible scenarios about the future of statistics.

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The Uncertainty of Extreme Rainfall in the Near Future and its Frequency Analysis over the Korean Peninsula using CMIP5 GCMs (CMIP5 GCMs의 근 미래 한반도 극치강수 불확실성 전망 및 빈도분석)

  • Yoon, Sun-kwon;Cho, Jaepil
    • Journal of Korea Water Resources Association
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    • v.48 no.10
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    • pp.817-830
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    • 2015
  • This study performed prediction of extreme rainfall uncertainty and its frequency analysis based on climate change scenarios by Coupled Model Intercomparison Project Phase 5 (CMIP5) for the selected nine-General Circulation Models (GCMs) in the near future (2011-2040) over the Korean Peninsula (KP). We analysed uncertainty of scenarios by multiple model ensemble (MME) technique using non-parametric quantile mapping method and bias correction method in the basin scale of the KP. During the near future, the extreme rainfall shows a significant gradually increasing tendency with the annual variability and uncertainty of extreme ainfall in the RCP4.5, and RCP8.5 scenarios. In addition to the probability rainfall frequency (such as 50 and 100-year return periods) has increased by 4.2% to 10.9% during the near future in 2040. Therefore, in the longer-term water resources master plan, based on the various climate change scenarios (such as CMIP5 GCMs) and its uncertainty can be considered for utilizing of the support tool for decision-makers in water-related disasters management.

The Difference in the Rurality of Rural Villages near a Metropolitan City - The Case of Two Villages near by Ulsan - (도시 근교 농촌마을의 농촌성 차이에 관한 연구 - 울산시 두 농촌 마을의 사례 -)

  • Ko, Kyung-Ho;Kim, Tae-Yeon
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.3
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    • pp.165-179
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    • 2019
  • This study aims to examine the difference in the rurality of rural villages near a metropolitan city. It investigated the general status and economic activities of the two villages near Ulsan Metropolitan City to find out what the differences are and to diagnose the reasons for such differences and their impact on future changes in the villages. Through this survey analysis, it found that the two villages have been continuously experiencing a decrease in population over the last 10 years, despite being near large cities. In addition, it also identified the characteristics of the agricultural and livestock industries taking center stage in economic activities. In other words, although the cases are rural villages near a big city, it was shown that the village near a provincial city is basically based on agricultural characteristics. Regarding future prospects, on the one hand, in the case of Dagae-ri, the villagers expect that the current livestock industry-oriented activities may continue to develop. On the other hand, in the case of Shinhwa-ri, the residents think that the rural characteristics may be rapidly lost and urbanized. Based on these findings, this study suggests that rural policies for villages near large cities also need to be applied in a discriminatory manner, taking into account the basis on which economic activities in the villages are developed.