• Journal of Agricultural Extension & Community Development
• /
• v.22 no.4
• /
• pp.395-404
• /
• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• Science of Emotion and Sensibility
• /
• v.8 no.1
• /
• pp.1-7
• /
• 2005

This paper reports several emotion detecting methods based on various attributes of human voice. These methods have been developed at our Engineering Systems Laboratory. It is noted that, in all of the proposed methods, only prosodic information in voice is used for emotion recognition and semantic information in voice is not used. Different types of neural networks(NNs) are used for detection depending on the type of voice parameters. Earlier approaches separately used linear prediction coefficients(LPCs) and time series data of pitch but they were combined in later studies. The proposed methods are explained first and then evaluation experiments of individual methods and their performances in emotion detection are presented and compared.

• Proceedings of KHEA Conference
• /
• 1997.07a
• /
• pp.47-47
• /
• 1997

• Korean Journal of Cognitive Science
• /
• v.30 no.3
• /
• pp.157-174
• /
• 2019

Motivation of human individuals to perform on intellectual tasks can be hampered by identity threat from intellectual machines. A laboratory experiment examined whether individuals' performance loss on intellectual tasks appears under human identity threat. Additionally, by affirming alternative attributes of human identity, researchers checked whether group-affirmation alleviate the performance loss on intellectual tasks. This research predicted that under high social identity threat, individuals' performance loss on the intellectual tasks would be moderated by valuing alternative attributes of human identity. Experiment shows that when social identity threat is increased, human individuals affirmed alternative human attributes show higher performance on intellectual tasks than individuals non-affirmed. This effect of human-group level affirmation on performance loss did not appear in the condition of low social identity threat. Theoretical and practical implications were discussed.

• Archives of design research
• /
• no.16
• /
• pp.17-25
• /
• 1996

, \l!ernatives in multi dimensional decision prohlems generally possess numerous attrihutes by which they can be describ('d and compared, The ('\';dllation factors include all attributes that have Ic\'(']s specified by quantitative and qualitativc objectil'l'S, Howev'('f since qualitative factors arc difficul! to quantify as num('ral estimates, these factors have tended to bl' ignored without regard for their importance to human contrnl. In this study, the author adapted :j ('va]uation methods with critrria which have qualitative and qualitative attributes: the Intuitive Evaluation ~1cthods the Accumulativc' Evaluation Model the Benchmarking Evaluation Methods, and studied the corrC'iation between them, The results show that Ill(' :j Mrthods have reciprocal relationships under reliability (r=O, (XX)]] In order to removl' obstacles of desi!;n ev'aluation ( lots of timl' l'llnsumption, constr;lints of placc" difficulties of hu!;!' data procc'ssin!;), it is necessary to be developed a new ('va]uation syst('rn which could prov'idc' effective rat in!; of desi!;n v'alm's 10 make value judw'rnents, , \l!ernatives in multi dimensional decision prohlems generally possess numerous attrihutes by which they can be describ('d and compared, The ('\';dllation factors include all attributes that have Ic\'(']s specified by quantitative and qualitativc objectil'l'S, Howev'('f since qualitative factors arc difficul! to quantify as num('ral estimates, these factors have tended to bl' ignored without regard for their importance to human contrnl. In this study, the author adapted :j ('va]uation methods with critrria which have qualitative and qualitative attributes: the Intuitive Evaluation ~1cthods the Accumulativc' Evaluation Model the Benchmarking Evaluation Methods, and studied the corrC'iation between them, The results show that Ill(' :j Mrthods have reciprocal relationships under reliability (r=O, (XX)]] In order to removl' obstacles of desi!;n ev'aluation ( lots of timl' l'llnsumption, constr;lints of placc" difficulties of hu!;!' data procc'ssin!;), it is necessary to be developed a new ('va]uation syst('rn which could prov'idc' effective rat in!; of desi!;n v'alm's 10 make value judw'rnents,alm's 10 make value judw'rnents,

• International Area Studies Review
• /
• v.16 no.1
• /
• pp.353-378
• /
• 2012

The main purpose of this paper is to analyze the influence of selection attributes of convention center on participant's satisfaction. Specially, this study is focusing on the moderating effects of city image and city attractiveness. In the dimensions of convention center selection attributes, many factors affect participant satisfaction can be assumed that. They are categorized as seven factors; main facilities, subsidiary facilities, operations management, human services, board and lodging, accessibility, and peripheral conditions. The data was collected from 260 foreigners who visited the Shanghai convention center in China. 237 respondents were analyzed via intercept survey based on self-administered questionaries. The results of this study supported the proposed conceptual framework overall. The findings indicate that first, main facilities, subsidiary facilities, human services, accessibility, and peripheral conditions affected positively participant's satisfaction. Second, the high level city image and city attractiveness have moderating effect between some selection attributes of convention center and participant's satisfaction.

• Journal of the Architectural Institute of Korea Planning & Design
• /
• v.36 no.5
• /
• pp.83-91
• /
• 2020

Environmental conditions are known to impact human health and behavior, emotions such as pleasure, anxiety, and depression, and reduce stress. Interior design that elevates emotional comfort and satisfaction can help improve mental health and well-being. This study is a systematic review that analyzed previous empirical studies that explored the effect of interior design elements on the user's emotional response which is quantitatively evaluated by bio-signal and qualitatively evaluated through self-reported questionnaire surveys. This paper aims to derive the attributes of interior design and biometric indicators that affect the user's positive emotion through the synthesis of previous studies and to confirm the feasibility of measuring bio-signals as an objective evaluation tool for architectural design and as a quantitative research method. As a result of the review, the biometric data from EEG, fMRI, ECG, EMG, GSR, and eye-tracking were used to measure the participants' emotional responses, which were manifested as positive or negative depending on certain attributes of interior design such as the form, color, lighting, material and furniture. The attributes of interior design related to the positive emotional response were the curved shape, high ceiling, openness of space, and subdued tone colors. Standard lighting conditions and wooden spaces were related to stress reduction in terms of comfort and relaxation. The free arrangement of furniture was related to the user's positive emotions. On the other hand, consistent experimental protocols could not be found, and although the sample sizes of the studies were small, the studies have demonstrated the feasibility of the emotional response measurement by using the biometric data. Therefore this method can be a useful objective tool in the measurement of human-centric data in architectural design, and to develop the evidence-based design to induce positive emotions and minimize stress.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.2
• /
• pp.295-310
• /
• 2023

The current virtual fashion influencers are a hyper-real prototype in that it has a higher presence than the virtual humans in the past. Also, they are leading fashion trend with more than tens of thousands of followers on social media. This study investigated the physical and social presence of virtual fashion influencer perceived by consumer and verified effects on evaluation attributes of influencers and the relationship maintenance behavior. A total of 321 Korean women in their 20s and 30s who have Instagram account participated in the online survey. The data was analyzed using AMOS 23.0. The results revealed that the physical presence had a significant impact on attractiveness of virtual fashion influencers. In case of social presence had a positive effect on friendliness and reliability of virtual fashion influencers. In addition, evaluation attributes of virtual fashion influencers' friendliness, attractiveness and reliability in the order of influence on relationship maintenance behavior. This study suggested that the development of social presence of virtual fashion influencers with friendliness and attractiveness is more important than the physical presence that has already reached a high level.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.25 no.1
• /
• pp.18-29
• /
• 2011

Light emitting diode(LED) technology has been increasingly developed and larger color gamut by LED illuminations can be reproduced; therefore more efficient LED lighting design can be accomplished under a consideration of color emotion. Fifty-two LED colors which are uniformly distributed on the uniform chromaticity space are evaluated in terms of fatigueness and preference and their relation to three color-appearance attributes(lightness, chroma and hue) are investigated. As a result, 23 human observers likely to prefer and feel comfortable, when lightness of a given LED color stimulus increases as well as its chroma decreases. The highest fatigueness score is observed in red color series and the most preferred LED color is found in green color series. In addition, fatigueness and preference show a strong negative linear relation and their Pearson correlation is higher than -0.8.

• Korean journal of food and cookery science
• /
• v.30 no.3
• /
• pp.360-367
• /
• 2014

This study analyzed the Importance-Performance Analysis of selective attributes of Ethnic Food Restaurant. A total of 369 questionnaires were analyzed. Five factors were obtained from factor analysis of Importance variance of selective attributes of Ethnic food restaurant: Factor 1 "Quality", Factor 2 "Service", Factor 3 "Physical environment", Factor 4 "Uniqueness", Factor 5 "Health". Also, "Quality", "Physical environment", "Uniqueness" factors influenced overall satisfaction. In addition, according to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'Sanitation that comfort hospitality', 'Level of service' and 'Price'. These results suggest that when customers select Ethnic food restaurant, they consider 'food price' and 'food quality'. Therefore, manager of ethnic food restaurant should take these improvement factors into consideration in order to meet consumer's expectations.