Proceedings of KHEA Conference (대한가정학회:학술대회논문집)

The Korean Home Economics Association (대한가정학회)
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THE EFFECT OF INTRINSIC ATTRIBUTES, BRAND NAME, AND PRICE ON APPAREL PRODUCT EVALUATION OF KOREAN SHOPPERS

  • ;
  • Kim, Jai-Ok (Dept. of Consumer & Human Development, Ewha Woman's University) ;
  • Moon, Soak-Jae (Dept. Household Management, KeiMyung University)
  • Published : 1997.07.01
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