• 한국조리학회지
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• 제13권4호
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• pp.67-79
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• 2007

This study verified the relationship between the personality traits and the job preference in the foodservice industry. Questionnaire was held with targeting to the persons who engage in the foodservice industry, especially restaurants located in Seoul and Gyeonggi Province. Factor analysis, regression analysis, t-analysis and dispersion analysis were carried out as the methodology of this study to analyze the relation with the Big Five Theory of Personality, which includes agreeableness, conscientiousness, extraversion, openness to experience, and neuroticism and job preference. As a result, conscientiousness, openness to experience and neuroticism were founded as the meaningful factors of effect on the job preference. In order to promote the job preference in the foodservice industry, engagement of employees who have suitable personality traits should be considered as an important issue in result of this study.

• 아태비즈니스연구
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• 제14권1호
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• pp.93-112
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• 2023

Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.303-325
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• 2017

Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

• 경영과정보연구
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• 제31권4호
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• pp.397-432
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• 2012

본 연구의 목적은 성격유형 중 성격 5요인(Big Five)이 대학생의 진로행동, 특히 불안전한 첫 일자리로의 진입에 어떠한 영향을 미치는 가를 살펴보는데 있다. 이러한 목적을 달성하기 위하여 본 연구는 충청권에 소재하고 있는 3개 대학교와 2개 전문대학의 학생 500명을 대상으로 하여 실증조사를 실시하였다. 회수된 350부의 설문지 중 유효한 설문지는 342부였다. 설문지의 통계적 자료처리는 사회과학용 통계패키지인 SPSS WIN 18.0 응용프로그램 패키지를 이용하여 분석하였고, 자료처리에 이용된 통계적 기법은 기본통계분석에 이어 내적 일관성분석과 요인분석, 상관관계 분석, 다중회귀분석 등을 실시하였다. 분석결과 대학생의 외향성 성격과 친화적 성격은 불안전한 첫 일자리로의 진입에 정(+)의 영향을 미치는 것으로 나타난 반면, 대학생의 신경증 성격과 경험에 대한 개방성은 불안전한 첫일자리로의 진입에 부(-)의 영향을 미는 것으로 나타났다. 그러나 대학생의 성실성 성격은 예상과는 달리 불안전한 첫 일자리로의 진입에 유의하지 않은 것으로 나타났다. 끝으로 이러한 연구결과에 기초하여 몇몇 이론적 실천적 시사점을 제시하였다.

• 한국의류산업학회지
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• 제18권2호
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• Psychiatry investigation
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• 제15권12호
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• pp.1100-1114
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• 2018

Objective Personality traits can be the basis for individual differences in the biological response of stress. To date, many psychobiological studies have been conducted to clarify the relationship between personality and biological reactivity to stress. This review summarizes the most important findings in this area of research. Results Key findings related to the relationship between personality factors and stress-sensitive biological systems in four research models have been summarized; model of psychosocial characteristics, model based on Rumination and Emotional Inhibition, Eysenck's biopsychological model, and Five-Factor Approach of Personality. Conclusion According to the results of this review, it can be concluded that personality typology of individuals influenced their biological reactivity to stressful events. Understanding the biological basis of personality can help to better understand vulnerability to stress. Future research can be continuing based on framework of the four models.

• 한국응용과학기술학회지
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• 제40권6호
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• pp.1464-1474
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• 2023

본 연구의 목적은 간호대학생의 성격 5요인과 그릿이 학업소진에 미치는 영향요인을 확인하기 위한 서술적 조사연구이다. 대상자는 S시 소재 E대학 간호학과에 재학 중인 간호대학생 285명으로 2023년 4월 11일부터 2023년 6월 13일까지 자가보고형 설문지를 통해 자료를 수집하였다. 수집된 자료는 SPSS/WIN 29.0 프로그램을 이용하여 descriptive statistics, t-test, ANOVA, Pearson's correlation, multiple regression 분석을 실시하였다. 연구결과, 학업소진은 그릿(r=-.425, p<.001), 친화성 성격(r=-.330, p<.001)과 음의 상관관계를 보였다. 반면, 신경증 성격과는 양의 상관관계를 보였다(r=.384, p<.001). 간호대학생의 학업소진에 두 가지 성격 요인(신경증, 친화성), 전공만족도, 그릿이 유의한 영향을 미치는 것으로 나타났다. 따라서 간호대학생의 성격 5 요인을 활용하여 학업소진을 예방할 수 있는 상담법 개발과 전공만족도와 그릿을 높이고 학업소진을 감소시킬 수 있는 프로그램 개발이 필요하다.

• 한국산학기술학회논문지
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• 제18권6호
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• pp.219-227
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• 2017

본 연구의 목적은 성격 5요인 중 신경증과 성실성, 스트레스 대처방식과의 관계에서 자기효능감의 매개효과를 검증하는 것이다. 이를 위하여 설정된 연구문제는 다음과 같다. 첫째, 성격요인과 스트레스 대처방식, 자기효능감의 관계는 어떠한지 분석하였다. 둘째, 성격 5요인 가운데 그 자체가 대학생의 정신건강을 의미하는 변인으로, 임상적 의미가 매우 높은 신경증과 성실성을 선정하여 신경증 및 성실성과 스트레스 대처방식과의 관계에서 자기효능감이 매개역할을 하는지 알아보았다. 이러한 연구문제를 검증하기 위하여 충청지역 D대학 1학년 462명을 대상으로 성격 5요인 척도, 스트레스 대처방식 척도, 자기효능감 척도를 실시하였다. 연구결과 첫째, 성격요인 중 신경증, 성실성과 자기효능감과의 상관 분석 결과 신경증과 자기효능감은 부적 상관을 나타내고, 성실성은 정적 상관을 나타냈다. 그리고 성격 5요인과 스트레스 대처방식을 살펴보면 성실성은 스트레스 대처방식 가운데 회피중심과 부적상관을 보였고, 신경증은 스트레스 대처방식 중 사회적지지, 문제해결중심과 부적상관을 보였다. 둘째, 성격요인 중 신경증, 성실성과 스트레스대처방식과의 관계에서 자기효능감의 매개효과를 분석한 결과 자기효능감은 신경증 요인과 회피중심 간에 관계에서만 부분 매개효과가 있음을 나타냈다. 이러한 결과는 대학생의 스트레스 대처를 예측하기 위해 성격요인이 유용한 심리적 구인이라는 점과 특히 대학생의 정신건강의 예언변수인 신경증 요인과 스트레스 대처방식 가운데 회피성향을 갖고 있는 경우 정신적 스트레스를 줄이기 위해 자기효능감에 대한 교육적 중재의 필요성을 밝혔다는 점에서 의의가 있다.

• 가정과삶의질연구
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• 제31권2호
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• pp.109-126
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• 2013

This study seeks to determine how personality patterns on marital adjustment are influenced by interacting with conflict resolution styles. Data for this study were collected from intermarriage couples comprising 293 pairs (586 patients) who lived in Korea for at least 5years. Snowball sampling was carried out from August to October 2011. SPSS 18.0 was used to analyze the collected data. The results of this study are as follows: (a) The conscientiousness and openness of personality patterns turned out to be common personality factors that represent a positive affect on the intermarried couples' effort to adapt. (b) The extroversions, agreeableness, and neuroticism shown significantly increase and decrease the intermarried husband's marital adjustment, but the same did not have a significant influence on the intermarried wife's marital adjustment. (c) Factors that affect marital adjustment, the conflict resolution styles of intermarriage couples showed different results depending on the gender. (d) The Intermarried wife's personality patterns represented a positive affect on her marital adjustment by interacting with her husband's conflict resolution styles, while the intermarried husband's personality patterns represented a positive affect on his marital adjustment by interacting with his wife's conflict resolution styles. The implications of this study will be discussed in the conclusion.

• 대한안전경영과학회지
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• 제10권4호
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• pp.315-325
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• 2008

This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.