• 복식문화연구
• /
• 제14권6호
• /
• pp.900-916
• /
• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• 복식문화연구
• /
• 제19권3호
• /
• pp.622-636
• /
• 2011

The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

• 한국의류학회지
• /
• 제29권8호
• /
• pp.1146-1157
• /
• 2005

As individual family has fewer children, market sectors targeting children's goods upgrade their products quality and price. Children's wear used to be for casual activity or going to school. Recently, occasions in which children are dressed up are getting increase, such as wedding, concert or family gathering. Therefore, the industry sector of formal wears for school boys are growing. The purpose of this study is to research and grading of formal wears for school boys to improve their fit and comfort. The selected items as formal wear were tailored jacket, tuxedo, tail coat and pants. Based on the grading increments of the industry, grading was done far 7 years and 11 years old school boy for each item. Like the pattern alteration, grading increments were tested and altered through wearing tests. The final increments were suggested as the 'researched grading increments'. The results and conclusions are: 1. Appropriate size allowance, ease amount and lengths for boys are different from those far adults. The difference should be applied for boy's wear. 2. Grading increments for an age group are different from other age group. For example increments of 7 from 9 are different from that of 11 from 9. It is because a certain part grows faster during a certain age whereas other part grows faster during different period. Therefore grading for children should reflect their growth rather than same size increments which is common in adult size chart.

• 패션비즈니스
• /
• 제9권4호
• /
• pp.113-126
• /
• 2005

The purposes of this study were to classify purchaser into three groups by purchasing price for preschool children's wear and to identify the differences of clothing values, lifestyles, considerations in purchasing preschool children's wears, and purchasing places among the classified three groups. One hundred forty people living in Seoul with children aging between 3 and 7 were surveyed for this study. Cluster analysis, frequency analysis, chi-square analysis, ANOVA, and scheffe test were used to analyze the data. The findings of this study were as follows; 1) Purchaser were classified into three groups, namely the group of high purchasing price(HP), the group of medium purchasing price(MP), and the low purchasing price(LP). The HP had more monthly average income than the LP. 2) The HP showed high concerns in aesthetic and social clothing values, the MP considered social clothing value more important, while the LP showed high concern in economic clothing value. 3) Regarding the differences in lifestyles, the HP was more fashion-oriented and leisure-oriented, the MP was fashion-oriented, while the LP was economy-oriented. 4) When purchasing preschool children's wear, the HP showed high concerns in design and brand, the MP in activity, laundry-and-care, and brand, and the LP in activity, laundry-and-care, and price. The HP mainly purchased preschool children's wears in department store and imported goods store, the MP in department store, traditional market, and discount store, and the LP in discount store.

• 한국의류학회지
• /
• 제4권1_2호
• /
• pp.1-9
• /
• 1980

The purpose of this study were: (1) to determine buying practices of mothers concerning child-ren's shirts and slacks; (2) to find out the characteristics of satisfaction and dissatisfaction about these same two items of children's clothing; (3) to make gathered information available to consumers and manufacturers, and to suggest ways to improve children's clothing for consumers. The data for this study were collected through questionaires to 789 mothers of seven and eight years old children in three elementary schools from December 3 to December 14, 1978. The findings are as follows: 1. More than $71\%$ of mothers stated that all of their children's shirts and slacks were purchased ready-made. More than half of the children acquired some part of their clothing through hand-me-downs. 2. The store in which mothers purchased their children clothing most frequently was near-by market or wholesale market and the next was children's wear specialty shop. 3. Childrens accompanied mothers more frequently when slacks were being purchased than when shirts were. 4. More than half the children of seven and eight years old wear size 9$\~$10 and the next common size was size 11$\~$12. 5. Most mothers determined the proper size in clothing by having the child actually try on the clothing. 6. $44\%$ of mothers stated that they have a fitting problem with shirts and $64\%$ of mothers stated that they have fitting problems with slacks.

• 한국의상디자인학회지
• /
• 제14권4호
• /
• pp.89-98
• /
• 2012

The purpose of this study is to female child Han-bok reform design for body growth. Nowadays there is common the western style daily life and special day instead of traditional style Han-bok in Korea. So the decrease in the use of Han-bok have being appeared. Specially, Children's Han-bok undesirable clothes for economic, environment, and resources because of their rapid growth and changing trend. Therefor, they do away with used Han-bok without next buying of school age. Children's parents and children are decision together purchase of children's Han-bok on-line for pleasure and economic reasons on pre-school or 1st year student for their tradition-education class. After 2000year, children's Han-bok pup-up on e-market because of the fashion focus on tradition and Korean wave for parody of Korean drama. Flowing the Research of 2010 Size Korea, the elementary school age child height growth 6cm per year, the sleeve length are 3cm growth. But Chi-ma(a pice of Han-bok) from e-market, has only 5cm margin on shoulder and no margin on Jegori(a pice of Han-bok) shoulder and sleeve, reason of that the children can't wear next year. Therefor this study is development female child Han-bok reform design for body growth, for extend to wear Han-bok on school age children and flow tradition custom of Cho-sun Dynasty's clothing custom for boost tradition conscious and reduce of cloth waste for environment.

• 한국의류학회지
• /
• 제31권3호
• /
• pp.364-375
• /
• 2007

The propose of this study is to develop the optimal sizing system of ready-to-wear far elementary school boys using a newly invented statistical technique. The body measurements was classified by the method that equalizes the distribution of the subjects using the probability density function, to theoretically systemize a method to determine a size range of ready-to-wear for elementary school boys between 7 to 12 yeiws old. The results were as follows: 1. Height group includes 9 types of heights: 115, 120, 125, 130, 135, 140, 145, 150 and 155. 2. In the case of short children's groups, the variance in bust girth and waist girth is narrow. The people cluster together around the average. The size deviation of ready-to-wear is small. 3. In the case of tall children's groups, the variance in bust girth and waist girth is wide. The people spread widely around the average. The size deviation of ready-to-wear is large. 4. The optimal size system is suggested considering the weight of growth exponent of children according to their respective ages. Clothing companies can selectively choose sizes that meet the target of their brands. 5. It suggests the body sizes chart, which based on their means by the middle size children for each height group, so that clothing companies make use of it.

• 한국의류산업학회지
• /
• 제2권2호
• /
• pp.138-145
• /
• 2000

The problem of fitting of children's clothing was researched through survey papers. The survey subjects were the mothers of elementary school students (grade 1 6) and the appropriateness of size, satisfaction with size, and fittings were asked. The survey area was divided into urban and rural areas. The following is the result: The children's clothing was mostly purchased in stores that carry lower-middle price range. The elements considered upon purchase were in the order of price, size, color and patterns. The frequency of purchase is 2 outfits a year, and the highest rate purchase was shown during the change of seasons. The size was picked through trying on the garment. The preferred indication of size was the one marked according to body size. The most popular size upon purchase was one size bigger than the proper fitting size. Mothers want their children to be able to wear one outfit for two years and actually children were able to wear them for two years. The highest degree of satisfaction upon proper fitting was bust girth and shoulder breath. The most frequent reason for a new purchase is the length. The most frequent dissatisfaction is the way buttons are sowed on.

• 한국지역사회생활과학회지
• /
• 제17권3호
• /
• pp.15-28
• /
• 2006

This study is on the kindergarten uniforms in Changwon, south Gyeongsang province. The first part of this research is on whether or not students should wear uniforms and how often they should wear uniforms. The research also deals with what types of uniforms are required, how much they should cost and their size. Fifty one preschools including kindergarten and nursery were targeted for this research. The second part of the research is on the discrepancy of the labeled size and the actual size of the child. The results of the first part are as follows: A total of 46 out of 51 places adopted uniforms for their children. Sports wear style is the most popular for spring, fall and summer uniforms. For wearing frequency of kindergarten uniforms, 26 (61%) places allowed the students to wear uniforms for special events such as picnics or observation trips 17(34%) places had the students wear their uniforms on a daily basis and 2 3 times only wearing a week.'rho preschool children interviewed for this study were from 2 to 5 in lull age. However, sizes with high frequency rates were 9 to 11 and the supplied sizes of uniforms were from 5 to 17. The results of the second part are as follows: The bust girth and the shoulder width of upper garments of uniforms are bigger than children's physical size, while clothes length and sleeve length are relatively shorter. Also the bust girth of upper garments of uniforms differs in the size depending on each preschool. The waist girth and the total length of lower garments of uniforms are made smaller than children's physical sizes, while hip girth is relatively larger. In the case of lower garments, the rest parts of cloth length are smaller than upper garments of uniforms. Also, the waist girth and hip width of uniforms are smaller than those of lower garments In summer garments, while thigh width is similar in both cases. The waist width is made too small. Described in the above excluding the waist width, the rest parts are relatively larger than children's physical sizes, but shorter in the length. Due to the length, children at age 7 may wear uniforms in the level of 17. Since summer uniforms touch the students' bare skin, the rest parts excluding clothes length are shorter than these of the spring and fall uniforms. In the case of clothes length, it seems to be due to different designs. The waist width of lower garments in all the uniforms tested in this study is too small for children, requiring them to be made in a larger size.

• 한국의상디자인학회지
• /
• 제17권1호
• /
• pp.167-182
• /
• 2015

This study was to investigate the preference tendency by detail and material preference of summer one-piece dresses for the children, and evaluation standard of children's wear in purchasing one-piece dresses as an object of mothers who have girls as buying representatives of children's wear in order to supply real information of design about the one-piece dresses for the girls in accordance with the consumers' demands. The results of this study revealed that the one-piece dress was favorite one to them in purchasing their summer wear. This study showed tendency that the more the mother's fashion interest was, the more the mother's preference on the one-piece dress was. As to the material preference of one-piece dress, it preferred the natural fiber to the synthetic fiber much, and the preferred customer order in purchasing one-piece dresses for their children was analyzed as activity, material, design collar, and pattern. As to the preference by form factor of one-piece dress, it preferred A-line silhouette in the silhouette, natural waist in the waist position, 5~7cm from the knee in the length of one-piece dress, and flared skirt in shape of skirt. The preference on the collar type was soutien collar, and the preference on the neckline type was round neckline. In addition, the preference on sleeve form was shirtsleeve, and the preference on trimming was lace trimming.