• Asia pacific journal of information systems
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• 제19권4호
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• pp.29-45
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• 2009

In the information age, cheap price of information processing and advances in personalization technology have allowed companies to enhance the relationships with their existing customers and to expand their customer base by effectively attracting new customers. However, most customers are reluctant to provide their personal information to companies. This study explores the tension between companies' desire to collect personal information to offer personalized services and their customers' privacy concerns. The psychological reactance theory suggests that when individuals feel that their behavioral choice is threatened or restricted, they are motivated to restore their freedom. Therefore, despite the expected benefits from personalized services, customers may perceive the services to be restrictive of their freedom to choose. This adverse effect may undermine the relationships between companies and their customers. We conducted experiments to explore the dynamic roles of transactional and environmental factors in motivating customers to provide personal information. We revisited online privacy issues from the perspective of psychological reactance. For the experiments, we created an online shop and randomly assigned the participants to one of the two experimental conditions-high and low levels of information requirements. The results of the experiment indicate that threatening the free choice serves as a transactional cost in online profiling. On the other hand, the expected benefits of personalization services have positive correlations with customers' willingness to provide personal information. This study explains privacy based on transactional and environmental factors. Our findings also indicate that the environmental factors such as the Internet privacy risk and trust propensity do not significantly affect the willingness to provide personal information when firms required much personal information. Implications and contributions are discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제6권1호
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• pp.131-146
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• 2012

As one of the four basic technologies of IOT (Internet of Things), M2M technology whose advance could influence on the technology of Internet of Things has a rapid development. Mobile Payment is one of the most widespread applications in M2M. Due to applying wireless network in Mobile Payment, the security issues based on wireless network have to be solved. The technologies applied in solutions generally include two sorts, encryption mechanism and authentication mechanism, the focus in this paper is the authentication mechanism of Mobile Payment. In this paper, we consider that there are four vital things in the authentication mechanism of Mobile Payment: two-way authentication, re-authentication, roaming authentication and inside authentication. Two-way authentication is to make the mobile device and the center system trust each other, and two-way authentication is the foundation of the other three. Re-authentication is to re-establish the active communication after the mobile subscriber changes his point of attachment to the network. Inside authentication is to prevent the attacker from obtaining the privacy via attacking the mobile device if the attacker captures the mobile device. Roaming authentication is to prove the mobile subscriber's legitimate identity to the foreign agency when he roams into a foreign place, and roaming authentication can be regarded as the integration of the above three. After making a simulation of our proposed authentication mechanism and analyzing the existed schemes, we summarize that the authentication mechanism based on the mentioned above in this paper and the encryption mechanism establish the integrate security framework of Mobile Payment together. This makes the parties of Mobile Payment apply the services which Mobile Payment provides credibly.

• 보건행정학회지
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• 제22권4호
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• pp.467-496
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• 2012

Public participation in the decision making for scarce health resources is important because health policy requires trust based consensus, which can be achieved by public's understanding and involvement of related policies. In the past, opportunities for interaction between health policy decision makers and lay public were rare in Korea. As political impulses towards public participation in health policy have increased, a few of deliberation methods were attempted. However, there is little research, reporting such cases with a critical examination of relevant theories and previous studies. We first critically review the literature on public participation within theories of democracy, governance, and empowerment. Next, we report a case of a citizen council experiment, which was held to examine public's preferences among different benefit options regarding new drugs and medical technologies. Specifically, in an one-day long citizen council with a total of 28 lay public, twelve questions of whether a drug or a technology should be included in the benefit package of health insurance were asked. Pre- and post-surveys investigated participants' perception of public engagement in health policy. Although it was experimental, the citizen council ensured that lay public could be careful enough to rationally compare the costs and benefits of different options and collectively make decisions. Further, results from pre- and post-survey showed a strong willingness of members to be involved in health care decision making. In the conclusion, we emphasize that better theories and methods need to be developed for more cases of citizen participation in health care policy and management.

• 한국식품조리과학회지
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• 제21권2호
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• pp.225-234
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• 2005

The purpose of this study was to examine the causes of bakery employees quitting their jobs at hotels in order to make more efficient use of human resources by increasing personnel management efficiency and reducing the turnover rate, The subjects in this study were employees working for bakeries at top-ranked hotels, and the responses from 266 respondents were selected for analysis. The survey was conducted from July 1 through 20, 2003. Frequency analysis, factor analysis, reliability analysis, t-test, ANOVA and regression analysis were performed for data handling. The major findings of this study were as follows: First, concerning salaries, their turnover intention was influenced by whether they were properly paid or gained a sufficient living. Second, as for environmental factors, their turnover intention was affected by performance appraisal and interpersonal trust with colleagues. Third, regarding job-related factors, their turnover intention was impacted by the clarity of their job definition, their degree of job satisfaction and the suitability of their posts. Fourth, the change of job was influenced by the desire for a job in another region, in another company and of another kind. To successfully manage employee turnover at hotel bakeries, employees should be properly paid, and different performance appraisal standards, including a multilateral evaluation system, should be applied according to the nature of the department. furthermore, there should be a clear distinction between sales and other works, and they should be carefully treated to increase job satisfaction.

• 한국콘텐츠학회논문지
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• 제9권9호
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• pp.411-422
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• 2009

본 연구의 목적은 모바일관광정보서비스 사용자의 사용 의도에 직접적인 영향을 미치는 요인을 탐색하여, 요인간 연관관계를 제시하는 것이다. 본 연구는 기존의 모바일관광정보에 관련된 연구와 Davis의 기술수용모델(TAM)을 고찰하였으며, 선행연구를 바탕으로 모바일관광정보서비스 특성인 정확성, 상호작용성, 지각된 유용성, 지각된 용이성, 주변상황인식성, 편재접속성을 추출하고 연구모델을 설정하였다. 그리고 이 요인들이 만족도 및 재사용의도에 어떠한 영향을 미치는지 모바일 관광정보서비스 사용 경험이 있는 실제 사용자들을 대상으로 실증 분석을 수행하였다. 구조방정식을 이용하여 연구한 결과 상호작용성, 주변상황인식성, 지각된 유용성, 지각된 용이성이 만족도에 긍정적인 영향을 나타났다. 특히 상호작용성과 주변상황인식성은 만족도와 재사용의도에 중요한 요인으로 검증되었다. 따라서 주변상황인식성과 상호작용성을 높여야 할 것이며, 정확성과 편재접속성을 높이는 것보다는 지각된 유용성과 지각된 용이성을 높이는 것을 제안한다. 본 연구는 모바일 관광정보서비스의 활성화에 응용하거나 산업 정책적 가이드라인을 제시하는데 실증적인 지표로 활용되길 기대해 한다.

• 한국응급구조학회지
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• 제1권1호
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• pp.42-53
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• 1997

To offer basic data about the influential factors on patient's Satisfaction level for emergency medical services the authors were performed this study in 60 patients visited to emergency room of third stage general hospital in Taejeon city. Data were collected through interview with patients by using a 15 items' questionaire according to care subscale, teaching subscale of Likert's five stage quantitative scale and the tools developed by Barbara Davis. The data were analyzed by using the SPSS/PC computerized program for mean, standard deviation, percentage, ANOVA, t-test, and pearson correlation. The results are as followings ; 1. Satisfaction of emergency medical service were showed in care area, but not showed in teaching and total area 2. Satisfaction of sociodemographic characteristics were a statistically significant difference only marriage, that were the higher in marriaged than single(P<.0.05). 3. In the emergency situation characteristics the satisfaction accordings to the visit cause were lower in accident than disease group, the reason of hospital selection were in order trust, introduction group, distance, traffic, kinds, and score of satisfaction were showed each of 43.47, 51.27(P<.001), the transportation vehicle was the 119, hospital ambulance group. but were not a satistically significant difference. 4. The negative correlation was observed between satisfaction and the length of stay at ER and the longer length of stay at ER was showed the lower satisfaction. But the positive correlation was observed between satisfacton and the arrival time, patients who arrived ER from 6:00P.M. to midnight were more satisfied than patients who arrived other time. 5. The length of stay at ER was significantly different according to the reason of hospital selection, the reason of ER selection, the visitant cause and hopital decisioner. Especially the length of stay was much longer in accident group and unconscious group.

• 한국가족복지학
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• 제61호
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• pp.35-57
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• 2018

본 연구는 한국사회 결혼이주여성의 사회적 자본의 네트워크 요인과 인지적 요인간의 종단적관계를 살펴보고, 궁극적으로 이들의 문화변용에 영향을 미치는지를 분석하고자 한다. 이를 위해 본 연구는 자녀가 있는 결혼이주여성의 종단패널자료 중 2개년도의 자료를 활용하여 매개경로모형을 설정하여 분석하였다. 분석결과 결혼이주여성의 사회적 자본 중 네트워트적 요인인공식적 지원이 신뢰감, 소속감 및 지역사회와의 관계 등과 같은 인지적 요인의 형성에 기여하고 있음을 보여준다. 또한 이들의 공식적 지원과 인지적 측면의 사회적 자본은 문화변용에 모두 긍정적으로 영향을 미치는데, 이는 가족의 범위를 넘어서 지역사회 내에서의 활동참여나공식적이고 체계적인 지원의 중요성을 보여준다. 본 연구는 결혼이주여성의 사회적 자본의 형성과정 및 사회적 자본과 문화변용간의 관계에 대한 이해의 기반을 제공하며, 실천적으로 가족과 친구 등에 의한 비공식적 지원이 아닌 공식적 지원체계의 수립의 필요성을 제시한다는점에서 의의를 지닌다.

• 한국건설관리학회논문집
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• 제20권6호
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• pp.11-22
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• 2019

현재의 건설사업 과정은 사업 참여자들 간의 비효율적인 의사소통이 소유자의 요구를 정확히 반영하지 못하기 때문에 효율적인 건설관리가 어려운 상황이다. 이를 해결하기 위해 최근 참가자들 간의 수평적 관계 형성을 통해 협력과 신뢰구축을 가능하게 하는 린 건설기반 통합 프로젝트 발주방식이 적용되고 있다. 린 건설 기반의 IPD는 건설 산업의 생산성 향상에 효과적임에도 불구하고, 기존 연구에서는 린 건설 기반의 IPD 를 적용하는 구체적인 방법이 부족하다. 본 연구는 린 건설 기반의 IPD 프로젝트가 어떻게 성공했는지 분석했다. 이 연구는 IPD 프로젝트가 성공으로 이어질 수 있는 영향 요인을 도출하기 위해 먼저 기존 연구와 보고서를 통해 분석되었다. 영향 요인을 기반으로 단일 사례 분석을 통해 실제 적용 방법을 분석하였다. 연구의 범위는 이전의 분석을 바탕으로 IPD 프로젝트의 각 성공요인에 대한 적용 방법을 제시하는 것으로 제한되었다. 본 연구는 향후 국내 건설 기반 IPD 프로젝트의 실행에 사용될 수 있다.

• 패션비즈니스
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• 제23권5호
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• pp.137-150
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• 2019

This study aimed to provide consumer perception and evaluation of natural Cynanchi Atrium Fermented Original Cosmetics for Skin Whitening that can improve skin by using oriental medicinal ingredients. The product was applied three times a day for two weeks by a total of 60 users who agreed to participate in a clinical trial assessing the usability and skin sensitivity to extracts that had already completed component safety testing. This study subjects reported which images were most reminiscent of Korea. They preferred products that bore Korean images because they felt trust and recognized that the quality of the cosmetics was excellent. The responses also showed that many consumers were willing to buy a product, even though it was luxurious, elegant, and expensive. The cognitive evaluation of Original Cosmetics was high and showed that the quality was likely to be good. The usability and CMF(Color, Material, Finishing) evaluation of Original Cosmetics showed good product the product is long-lasting and tightened and moisturized skin naturally. They are think about that this product it has moisturizing effects and good application for use, so it is light and soft to use. And had a whitening effect. It was intended to assist in the development of products that meet consumers' desires and expectations for safe, healthy, and beautiful skin by developing a skin whitening Original Cosmetics prototype that can inhibit the production of melanin and tyrosinase activity safely and effectively.

• 문화기술의 융합
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• 제5권4호
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• pp.1-9
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• 2019

본 연구는 저소득층 아동의 학교적응에 또래애착이 영향을 미치는지 살펴보고, 이들 간의 관계에서 지역아동센터 서비스 이용 경험이 매개적 역할을 하는지 살펴보고자 하였다. 지역아동센터 2기 패널 4차(2017년) 자료가 분석에 사용되었으며, IBM SPSS Statistics 20 프로그램을 사용하여 빈도분석, 신뢰도분석, 상관관계분석, 다중회귀분석을 실시하였다. 연구 결과 또래애착(또래 신뢰)은 센터 이용 경험과 학교적응에 있어 정적 영향을 미치는 것으로 나타났으며, 또래애착과 학교적응 간의 관계에서 지역아동센터 이용 경험은 부분매개효과를 가지는 것으로 나타났다. 지역아동센터를 이용하고 있는 아동들에게 센터 교사와의 관계나 센터 경험의 도움 여부는 지역아동센터 이용에 대한 만족도를 넘어서 학교생활적응에도 영향을 미치는 중요한 경험이라는 점에서 지역아동센터 교사와 프로그램의 질적 수준을 높이기 위한 방안이 마련되어야 할 것이다.