• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.4
• /
• pp.189-199
• /
• 2013

The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.9 no.4
• /
• pp.129-138
• /
• 2009

Character graphic design of TV screen, the major visual element, has become greatly important in its roles to help viewers understand visual information better and to enhance the qualities of the program. This research is to figure our a way of changing and improving the attributes of TV captions and graphics such as fonts, size, and caption speed appropriate to bigger and better qualified TV screen. Based on two Delphi surveys of graphics experts along with the theoretical studies, this article analyzes the relevance of visual perception to various visual elements of TV screen, and proposes a better plan in visual effects for various media under OSMU (One Source Multi Use).

• Journal of The Institute of Information and Telecommunication Facilities Engineering
• /
• v.8 no.2
• /
• pp.72-77
• /
• 2009

A number of new DTV technologies have been introduced to provide crystal clear picture and enhanced sound. HDTV, in particular has four times resolution of conventional TV along with 16:9 aspect ratio. Also the introduction of the new technologies offered a valuable basis for character graphics which was only an assistant method to deliver visual images effectively. Various sizes of displays for different applications such as high definition TV and mobile multimedia services have created demands for additional features of character graphics including proper letter fonts, colors, moving effects as much. This article analyzes in what way the visual elements above can affect uses' visual perception. New CG formats designed for OSMU, one source multi use, are also suggested available to each media. For the research three groups of CG designers, art directors and productions/distribution groups are established according to production process by two Delphi surveys of TV production staff.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2001.10a
• /
• pp.42.1-42
• /
• 2001

• 한국HCI학회:학술대회논문집
• /
• 2009.02a
• /
• pp.996-1000
• /
• 2009

There can be three objectives why we apply 3D graphics in TV interface. First, inevitable usability. 3D space is the most inevitable way for product-user interaction deviating from the current aesthetic or technical purpose of use. Second, enhance emotional satisfaction by merging interface into real life. Beyond digilog(analog+digital), we wanted users to naturally use the interface as if they are using everyday objects. And in order to do this properly, we analyzed the behaviors of users how they use their everyday objects and then analyzed the attributes beyond each behavior. Third, capaticy for enourmous contents of the incorporated TV. The most efficient way to display enormous amounts of contents in a limited screen is 3D. And that 3D space gives us almost unlimited capacity in accepting contents. Now to conclude, using 3D graphics for TV interface has significance in many ways but the issue is how we can maintain the 3D effects while customizing them into real products.

• Journal of the Institute of Electronics Engineers of Korea SP
• /
• v.41 no.6
• /
• pp.231-237
• /
• 2004

Current paper introduces the multimedia functional module and related interface development for digital TV. The module is developed for displaying the image captured by digital still camera, camcorder, or PC in the digital TV. For these purposes, the module has the interface circuit for accessing five media type of memory cards. It decodes JPEG, BMP, or TIFF image date saved in the memory card and converts the image data to analog RGB signal. It also supports three types of output image size from HD(High Definition) to WXGA(Wide Extended Graphics Array) resolution. So the introduced module could be adopted in all kinds of digital TV set.

• Journal of Digital Contents Society
• /
• v.11 no.3
• /
• pp.291-298
• /
• 2010

Although searching service is popularized in the PC-based internet environment, it is not (or rarely) supported on TV, which is the major multimedia equipment in the living room. Several trials are made to port established PC-based searching systems onto TV-set but failed to get popularity among viewers as they did not consider the viewers' modality. Operating the searching system should not disturb viewers in watching TV (for example, TV screen should not be (even partially) covered by the searching system's graphics) and the number of pushing the remote controller's buttons should be minimized so that viewers can keep watching TV without glancing at the searching system's graphics. In this paper, the author introduces a new searching system running on TV-set, which is designed to reflect properly the viewers' modality. The searching system is also compatible with the data service standard adopted by the domestic broadcasting networks so that it can be easily implemented by them.

• 한국HCI학회:학술대회논문집
• /
• 2009.02a
• /
• pp.583-589
• /
• 2009

The new HDTV technologies provide crystal clear images and surrounding sounds for broadcasting screen in order to serve higher quality of broadcasting. They have four times the resolution of conventional TV and handle 16:9 wide screen aspect ratio images. Due to such technological shift, the function of Character Graphic has been particularly revaluated: it used to be only a subsidiary method to literally deliver visual images, but nowadays it is considered one of the essential elements capable of giving higher values to broadcasting programs. And there is an urgent need for changing its attributes such as fonts, sizes, colors, moving speeds to fit to bigger screen ratio and much more qualified images of HDTV. To meet such a need, Delphi surveys are made twice with three groups of TV production staffs: Art Directors, CG Designers and Production & Transmission team, these groups which are divided on the basis of their roles in broadcasting production process. With the results of these surveys, this article analyzes how all of the attributes of Character Graphic have affected the media users' Visual Perception, and then, suggests a new format designed in OSMU(One Source Multi Use) by which TV character graphics can be properly transmitted to various media formats.

• 제어로봇시스템학회:학술대회논문집
• /
• 2003.10a
• /
• pp.2126-2130
• /
• 2003

In the integrated systems, that is integrated digital TV(DTV) internet and home automation, like home server, is needed integration of digital TV video signal and computer graphic signal. The graphic signal is operating at the high speed and has time-divide-stream. So the re-request of data is not easy at the time of error detection. therefore EDAC algorithm is efficient. In this paper, we show a scheme, that is integration of graphic and dtv format signal for DTV monitor display. This paper also presents the efficiency error detection auto correction(EDAC) for conversion of graphics signal to DTV video signal. A presented EDAC algorithms use the modified hamming code for enhancing video quality and reliability. A EDAC algorithm of this paper can detect single error, double error, triple error and more error for preventing from incorrect correction. And it is not necessary an additional memory. In this paper The comparison between digital TV video signal and graphic signal, a EDAC algorithm and a design of conversion graphic signal to DTV signal with EDAC function in DTV system is described.

• Proceedings of the IEEK Conference
• /
• 2002.07a
• /
• pp.106-109
• /
• 2002

In the integrated systems, that is integrated digital TV(DTV) internet and home automation, like home server, is needed integration of digital TV video signal and computer graphic signal. The graphic signal is operating at the high speed and has time-divide-stream. So the re-request of data is not easy at the time of error detection. therefore EDAC algorithm is efficient. This paper presents the efficiency error detection auto correction(EDAC) for conversion of graphics signal to DTV video signal. A presented EDAC algorithms use the modified Hamming code for enhancing video quality and reliability. A EDAC algorithm of this paper can detect single error, double error, triple error and more error for preventing from incorrect correction. And it is not necessary an additional memory. In this paper The comparison between digital TV video signal and graphic signal, a EBAC algorithm and a design of conversion graphic signal to DTV signal with EDAC function is described.