• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.112-124
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• 2006

Globally, several ethnic groups have expressed their spirit cultures based on their ethnic identity in diverse ways. Clothing has been one of the convenient objects to express ethnic identities. Therefore, patterns and colors used in traditional costumes have worked as a means to help understanding spirit cultures of ethnic groups. Since colors help strengthening solidarity of social members based on ethnic preference and community consensus, colors have performed a crucial role as a strategic tool in the fashion business closely related to consumers' individual characteristics. In survey results, color preferences of Korean and Italian specialists showed significant differences in signboard colors and disliked colors. Many Korean fashion specialists selected pink as a preferred color, black as a clothing color, red and white as a color with high visibility, and orange as a disliked color. In case of Italy, many specialists selected red and black as highly visible colors for a signboard, and green as a disliked color. In results comparing color preference for colors between Korean and Italian fashion design specialists, there were differences in color sensibility. Since this research used data from survey conducted using a very limited and much manipulated stimuli among a wide range of color schema and patterns, the study result may not be fully generalized. In future studies, more research using diversely segmented stimuli would be needed.

• Journal of Korean Society of Rural Planning
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• v.5 no.2 s.10
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• pp.14-23
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• 1999

This studys concerns with a critical issues of urban and rural integration for rurban development. Todays, many of urban-rural integrated cities are confronted with the negative effects of administrative boundary integration. The first problem is induced from the developmental gaps and different residential demands between the core-city and peripheral-county. The second problem is social-economic and administrative unification costs neglected. The third problem is the environmental pollutions and degradations in peripheral-county by rapid urbanization. The forth problem is the inequality of the public services and regional investments in the urban-rural Integrated cities. The fifth problem is the administrative relation and financial distribution between core-city and residual province when the urban-rural integrated core-city becomes large urban city. The results of the questionnaire analysis as follows. The first point, the preference of administrative boundary integration is different in intra-areas of urban-rural integrated county by it's location. The second point, the diversity of preference of residents depends on theirs job, age, resdential period, education and income level. So, administrative boundary integration must consider the many important factors which affect the socio-economic situations between the core-city and peripheral-county. In conclusion, residents' preference for the admistrative boundary integration depends on their situation without rational approach for macro regional development. In this contexts, comprehensive approach for the urban-rural administrative boundary integration is needed in consistent with rapid change of local government's functions.

• Journal of Agricultural Extension & Community Development
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• v.22 no.3
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• pp.269-283
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• 2015

This study aimed at identifying the effectiveness and preference orientation of an social integration policy for rural married immigrant women according to eight life areas. For this purpose was surveyed non-multicultural residents and multicultural couples. By analysis, frist, the assimilation orientation as an model of integration policy for the women was preferred most highly at the life language area by every respondent. The multiculturalism orientation was preferred most highly at the private area such as dietary-life culture. Second, ANOVA analysis showed that the positive effectiveness on the language policy are evaluated most highly by the respondent having assimilation preference orientation. And the positive effectiveness on dietary-life culture policy are evaluated most highly by the respondent having multiculturalism orientation. Third, positive effectiveness level of the policy estimated by the resident was lower than it of multicultural couple significantly. In conclusion, based on results of this study, it can be seen as on that point preference orientation of integration policy for the women, the domain specificity is present in the attitude of the multicultural couple and resident. Therefore it suspect that integration policy for the women should be considered differently according to life sphere.

• KIEAE Journal
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• v.7 no.5
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• pp.99-106
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• 2007

Recently, there had been considerable changes in our society in terms of the level where elderly people can experience the potential in their quality of life and demand for better life. Therefore, new alternative for elderly housing responding the physical, psychological and social demand of the contemporary elderly. For this, there needs to find out preference of the elderly on their living environment. The purpose of this study is to find out the elderly preference on living arrangement via small group workshop, to propose a sustainable housing option. The workshop allowed step by step responses along with additional information about living arrangement possibility. The findings were, most participants wanted to "age in place" when they are still healthy. And some in care facility is inferior later life period. For later cases, when they were given information on various elderly housing, their preference changed from mostly elderly facility type to ordinary housing. They were intended to stay in current housing when convenient services and digital technology services are available in their house.

• Journal of Industrial Convergence
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• v.13 no.3
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• pp.57-76
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• 2015

The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

• Journal of Information Technology Services
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• v.22 no.3
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• pp.119-139
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• 2023

Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.36-45
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• 2018

Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.5
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• pp.2082-2102
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• 2018

In recent years, social network related applications such as WeChat, Facebook, Twitter and so on, have attracted hundreds of millions of people to share their experience, plan or organize, and attend social events with friends. In these operations, plenty of valuable information is accumulated, which makes an innovative approach to explore users' preference and overcome challenges in traditional recommender systems. Based on the study of the existing social network recommendation methods, we find there is an abundant information that can be incorporated into probability matrix factorization (PMF) model to handle challenges such as data sparsity in many recommender systems. Therefore, the research put forward a unified social network recommendation framework that combine tags, trust between users, ratings with PMF. The uniformed method is based on three existing recommendation models (SoRecUser, SoRecItem and SoRec), and the complexity analysis indicates that our approach has good effectiveness and can be applied to large-scale datasets. Furthermore, experimental results on publicly available Last.fm dataset show that our method outperforms the existing state-of-art social network recommendation approaches, measured by MAE and MRSE in different data sparse conditions.

• Journal of Hospice and Palliative Care
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• v.13 no.1
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• pp.41-49
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• 2010

Purpose: This study was performed to explore the preference for care near the end-of-life of nurses who had been working in an acute hospital. Methods: Data were collected by using PCEOL-K which was originally developed in U.S. and standardized into Korean version. Two hundred nurses from one acute hospital who agreed to participate in the study filled out questionnaires and 177 questionnaires were analyzed for the study results. Results: Relatively positive preference toward spirituality and pain control and negative preference toward decision making by health care professional were uncovered. Conclusion: Nurses consider patient's autonomy, pain control and spirituality as important factors at the end-of-life care. Further studies regarding the preference for the care near the end-of-life of diverse groups such as patients, doctors, and family members are called for.

• Journal of the Korean Dietetic Association
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• v.15 no.2
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• pp.83-96
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• 2009

With recent increases in demand for women's social participation, children have tended to favor western-style foods and dislike vegetables (Veg.). The objective of this study was to evaluate dietary behavior and Veg. intake in 612 elementary school children (339 boys; 273 girls) in Gyeonggi-do. 66.5% of the subjects reported that they liked Veg. The most frequent reason given for this preference in Veg. liking group was that vegetables were 'delicious' (35.6%), followed by 'nutritious' and 'frequent intake'. The most frequent reason given for disliking Veg. in the Veg. disliking group was that vegetables are 'not delicious' (94.6%). Approximately half of the subjects had correct knowledge about vegetables. The total score of general nutrition knowledge was 7.7 points (a perfect score is 10 points) and the majority of students generally had good dietary behaviors. The Veg. liking group scored higher on knowledge about Veg., general nutritional knowledge, dietary behavior, and Veg. preference than did the members of the Veg. disliking group (p<0.001). The 'active' group had the highest score for dietary behavior (p<0.001), and the scores for dietary behavior and Veg. preference increased with increasing self-rated health status (p<0.001). The score of normal BMI group for nutritional knowledge about Veg. was higher than that of the underweight group (p<0.05). The higher self-rated academic score group showed higher on knowledge about Veg., general nutrition knowledge, dietary behavior (p<0.001) and Veg. preference (p<0.05). Dietary behavior and preference of Veg. were positively correlated with nutritional knowledge. To improve health by increasing Veg. intake, education about the nutritional importance of Veg. should be needed, and continuous nutritional education is recommended to foster good food habits and Veg. preferences in children.