• 제목/요약/키워드: Social Image

검색결과 1,619건 처리시간 0.024초

사회적 기업의 제품 재구매 의도에 미치는 영향에 관한 연구 (A Study on Repurchase Intention for the Products of Social Enterprise)

  • 김은정;김종원
    • 한국산업정보학회논문지
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    • 제17권1호
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    • pp.105-115
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    • 2012
  • 본 연구는 사회적 기업의 제품 구매동기인 돕는 즐거움과 사회적 책임감이 기능적 가치와 감정적 가치 및 기업이미지와 재구매 의도에 미치는 영향을 검증하였다. 이들 관계를 검증하기 위하여 사회적 기엽의 제품 구매 고객을 대상으로 설문조사를 질시하였다. 178부의 설문으로 공변량 구조방정식 모델을 통하여 연구가설을 검증하였다. 그 연구 결과는 다음과 같다: 첫째, 사회적 기업 제품 구매동기인 돕는 즐거움과 사회적 책임감은 기능적 가치와 감정적 가치에 유의한 영향을 마치는 것으로 나타났다. 둘째, 기능적 가치와 감정적 가치는 기업이미지와 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 기업이미지는 재구매 의도에 유의한 영향을 미치는 것으로 나타난다.

MIM커뮤니케이션에서 이모티콘 활용이 사용자 이미지메이킹과 자기표현 만족감에 미치는 영향 (The Effect of Emoticons on User Image making and Self-expression Satisfaction in MIM Communication)

  • 허진주;고혜영
    • 한국멀티미디어학회논문지
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    • 제20권7호
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    • pp.1136-1147
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    • 2017
  • In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

사회복지 이용시설의 서비스 질이 시설 재이용에 미치는 영향: 시설 이미지, 이용자 충성도, 시설만족도 병렬 삼중매개 효과분석 (The Effect of Service Quality of Social Welfare Facilities on Facility Reuse: Focusing of Multi-Parallel Triple Mediation Effect of Facility Image, User Loyalty, and Facility Satisfaction)

  • 윤일현
    • 디지털융복합연구
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    • 제19권5호
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    • pp.127-133
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    • 2021
  • 본 연구는 사회복지 이용시설 이용자들을 대상으로 사회복지 서비스 질과 시설 재이용 간 관계에서 시설 이미지, 이용자 충성도, 시설만족도 병렬 삼중매개 효과의 영향을 연구하는 데 목적이 있다. 사회복지시설 이용자 219명을 대상으로 설문 조사를 하여 자료를 수집하였다. 분석을 위해 빈도분석, 상관분석, 신뢰도 분석, 병렬 삼중매개 효과 검증은 Bootstrapping을 적용하였다. SPSS 23.0 for Windows와 Process macro를 이용하였다. 즉, 본 연구는 process macro 프로그램을 사용하였기 때문에 경로 분석을 적용한 분석기법이다. 그 결과 첫째, 변인 간에는 모두 통계적으로 유의한 정적 관계를 형성하고 있었다. 둘째, 시설 이미지, 이용자 충성도, 시설만족도는 병렬 삼중매개 효과가 있었다. 본 연구는 팬데믹 상황에서 사회복지시설 대응방안에 다변량을 활용한 새로운 모델을 제시하였으며, 재난 상황에서 사회복지 이용자 중심의 대응 매뉴얼과 대처전략에 대한 정책적 함의를 제시하였다. 끝으로, 향후 다른 변수들을 확대한 병렬 삼중매개 효과 연구의 필요성과 제언을 하였다.

CNN을 이용한 소셜 이미지 자동 태깅 (Automatic Tagging for Social Images using Convolution Neural Networks)

  • 장현웅;조수선
    • 정보과학회 논문지
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    • 제43권1호
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    • pp.47-53
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    • 2016
  • 인터넷이 급속히 발달하는 가운데 스마트폰, 디지털 카메라, 블랙박스 등의 기기에서 수집되는 방대한 영상 데이터가 소셜 미디어 사이트를 통해 빠르게 공유되고 있다. 소셜 미디어 공유 사이트에서는 일반적으로 이미지의 태그 정보를 사용하는데, 멀티미디어를 공유하는 방법이 쉬워지고 그 양이 폭발적으로 증가함에 따라 이미지에 태그를 붙여야 하는 일은 번거로움이 되고 있다. 또한 태그가 잘못 붙여지거나 안 붙은 경우에는 이미지 검색 정확도가 떨어질 가능성이 있다. 본 논문에서는 이미지의 내용정보를 이용하여 자동으로 이미지로부터 태그를 추출하는 방법을 제안한다. 제안하는 방법은 ImageNet에서 제공하는 대용량의 이미지 데이터와 라벨을 CNN(Convolutional Neural Network) 딥러닝 기법으로 학습시킨 후, 인스타그램 이미지로부터 라벨 정보를 추출하는 것이다. 추출된 라벨 정보를 이용하여 자동 태깅한 후, 검색에 활용했을 때 인스타그램의 기존 검색보다 높은 정확도를 가지고 있음을 알 수 있었다.

럭셔리 패션 브랜드 팝업매장에서의 소비자 체험, 이미지 인식, 구전의도 간의 관계에 관한 연구 - 독립형과 백화점 입점형 팝업매장을 중심으로 - (The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores)

  • 박주영;박인형;오예우;정재은
    • 복식문화연구
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    • 제32권2호
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    • pp.260-286
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    • 2024
  • This study investigates consumer experiences and word-of-mouth (WOM) intentions in luxury brand pop-up stores, including standalone and department store setups. Grounded in experience economy theory, this study examines the experiential elements based on the types of pop-up stores and the relationships among consumer experience, pop-up store image, and WOM intentions for each type. Data were collected from 300 visitors to luxury brand pop-up stores between January and July 2023 and analyzed using Smart PLS 4.0. The findings reveal several key insights. First, standalone pop-up stores offer educational and escapist experiences, while pop-ups within department stores have a single identified factor of consumer experience. Second, regardless of the store type, luxury pop-up store experiences significantly influence pop-up image perceptions. Third, luxury pop-up store image drives WOM intentions for both standalone and department store pop-ups. Notably, the unique image significantly impacts solely department store pop-ups and does not influence standalone pop-ups. Moreover, image perceptions in both pop-up store types do not significantly affect brand WOM intentions. Finally, WOM intentions for pop-up stores significantly influence WOM intentions for brands. This study contributes to the theoretical understanding of consumer experiences in luxury pop-up stores, providing practical insights for stakeholders in the luxury brand industry to enhance pop-up store image perceptions and WOM intentions.

A Hadoop-based Multimedia Transcoding System for Processing Social Media in the PaaS Platform of SMCCSE

  • Kim, Myoungjin;Han, Seungho;Cui, Yun;Lee, Hanku;Jeong, Changsung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제6권11호
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    • pp.2827-2848
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    • 2012
  • Previously, we described a social media cloud computing service environment (SMCCSE). This SMCCSE supports the development of social networking services (SNSs) that include audio, image, and video formats. A social media cloud computing PaaS platform, a core component in a SMCCSE, processes large amounts of social media in a parallel and distributed manner for supporting a reliable SNS. Here, we propose a Hadoop-based multimedia system for image and video transcoding processing, necessary functions of our PaaS platform. Our system consists of two modules, including an image transcoding module and a video transcoding module. We also design and implement the system by using a MapReduce framework running on a Hadoop Distributed File System (HDFS) and the media processing libraries Xuggler and JAI. In this way, our system exponentially reduces the encoding time for transcoding large amounts of image and video files into specific formats depending on user-requested options (such as resolution, bit rate, and frame rate). In order to evaluate system performance, we measure the total image and video transcoding time for image and video data sets, respectively, under various experimental conditions. In addition, we compare the video transcoding performance of our cloud-based approach with that of the traditional frame-level parallel processing-based approach. Based on experiments performed on a 28-node cluster, the proposed Hadoop-based multimedia transcoding system delivers excellent speed and quality.

자조집단 참여여부에 따른 유방암 환자의 성생활 만족 영향요인 (Factors Influencing Sexual Satisfaction in Patients with Breast Cancer Participating in a Support Group and Non Support Group)

  • 전은영
    • 여성건강간호학회지
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    • 제11권1호
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    • pp.67-76
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    • 2005
  • Purpose: This study was to identify the influence of sexual behavior, body image, social support, and other characteristics on sexual satisfaction in patients with breast cancer according to their participation in a support group. Method: Data was collected by self-report questionnaires. Participants included 63 patients attending a support group and 76 patients who did not participate in the support group. The questionnaire sections consisted of sexual satisfaction, sexual behavior, body image, social support and information on general characteristics, disease-related characteristics, and sexual life-related characteristics. Result: There was no statistically significant difference in sexual behavior, body image and sexual satisfaction between the two groups. Social support scores were significantly higher in the support group. Sexual satisfaction was positively related with sexual behavior, post-op change of sexual intercourse frequency, body image, and patient's education level, and negatively related to age in the support group. Sexual satisfaction was positively related with sexual behavior, social support and body image in the non support group. Sexual behavior is predictable 37.0% of sexual satisfaction in the support group. Sexual behavior, body image, and social support is predictable for 38.0% of the sexual satisfaction in non support group participants. Conclusion: Implications point to the need for the development and implementation of programs that focus specifically on sexual life issues for breast cancer patients, as well as further research measuring the effects of such intervention programs. Continuous education and counseling through participation in support groups can contribute to promote and affirm a healthy sexual life for patients with breast cancer.

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사회적 외모 불안과 부정적 신체 이미지 및 외모 중시도가 외모관리행동 및 미용성형의도에 미치는 영향 (The Effects of Social Appearance Anxiety, Negative Body Image and Appearance Importance on Appearance Management Behavior and Cosmetic Surgery Intention)

  • 김준희;정명선
    • 한국의류산업학회지
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    • 제18권5호
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    • pp.625-636
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    • 2016
  • The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

자기 이미지에 따른 착용의복이미지, 추구의복이미지 및 의복구매행동 (Actual Images and Pursued Images and Purchase Behaviors for Clothing as Determined by Self-Image)

  • 염인경;김미숙
    • 복식문화연구
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    • 제12권1호
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    • pp.90-103
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    • 2004
  • The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.

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사회 분위기가 패션 모델의 이미지에 미치는 영향에 대한 연구 -Twiggy의 Kate Moss를 중심으로- (The Effect of Social Atmosphere on Fashion Model Image - Twiggy & Kate Moss -)

  • 정현숙
    • 한국의류학회지
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    • 제19권1호
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    • pp.80-95
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    • 1995
  • This paper analyses the effect of social atmosphere on fashion model image with a study on two Periods, 1960s and 1990s. To be specific, we focus on two fashion models, Twiggy and Kate Moss who were famous in the late 60s and the early 90s respectively. We also study the works of Mary Quant and Calvin Klein in order to understand Twigg9y '||'&'||' Moss syndromes. Thee "waif" image which is usually associated with those uncared, homeless, pitiful, and immature is commonly found in Twiggy and Moss. It is argued that this dramatic change of image, that is, from a confident, mature one to the opposite, is strongly influenced by economic recession and a concomitant increase of social tension and pessimistic and decadent attitude.e.

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