Journal of Korea Multimedia Society (한국멀티미디어학회논문지)

Korea Multimedia Society (한국멀티미디어학회)
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The Effect of Emoticons on User Image making and Self-expression Satisfaction in MIM Communication

MIM커뮤니케이션에서 이모티콘 활용이 사용자 이미지메이킹과 자기표현 만족감에 미치는 영향

  • Heo, Jin Ju (Dept. of Information and Contents Design, Seoul Women's University) ;
  • Ko, Hye Young (Dept. of Digital Media Design & Applications, Seoul Women's University)
  • Received : 2017.04.26
  • Accepted : 2017.06.23
  • Published : 2017.07.31
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Abstract

In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

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