• Title/Summary/Keyword: Recognition and Perception

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The Antecedents of Entrepreneurial Intention for being E-commerce Trade (전자상거래 무역상 창업의도 결정요인)

  • Ha, Nguyen Thi Viet;PARK, Hyun-Chae
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.76
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    • pp.147-166
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    • 2017
  • There is a growing interest on entrepreneurship for undergraduate students to enhance their employment ratio because they have big difficulty in getting a job in Korea as well as Vietnam. Currently, on-line business is booming because customers feel convenience in approaching on-line store. Therefore, this study has explored identifying the factors to affect entrepreneurial intention of being e-commerce trader for the undergraduates in Korean universities as well as Vietnam universities. In addition to this, the study has also investigated the difference of the results between Korea and Vietnam. The results of the study are as follows ; First, entrepreneurial knowledge affects positively on entrepreneurial intention for being e-commerce trader. Second, employment barrier also affects positively on entrepreneurial intention for being e-commerce trader. Third, social perception on entrepreneurship mediates the relationship between employment barrier and entrepreneurial intention for being e-commerce trader. Lastly, the level of entrepreneurial intention for vietnam undergraduate students shows higher than that of Korean undergraduate students. Since there was lack of recognition as to the importance for entrepreneurial intention of being e-commerce trader in Korea, Korean government can refer to the results of this survey and implement the related policies to enhance related entrepreneurial intention. This indicates that when it comes to the establishment of new ventures in Korea, entrepreneurial education has been the focus of interest such as making business plan, setting up strategy, marketing the products etc. In this regard, this research is expected to be used for the development for the future policies to boost youth entrepreneurship in Korea.

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The Study about influence of immersiveness on PPL advertising in on-line game (몰입 정도가 온라인 게임 내 PPL 인지에 미치는 영향에 대한 연구)

  • Park, Seong-Min;Ryu, Seoung-Ho
    • Journal of Korea Game Society
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    • v.6 no.3
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    • pp.67-76
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    • 2006
  • This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

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Differences and Multi-dimensionality of the Perception of Career Success among Korean Employees: A Topic Modeling Approach (기업근로자 경력성공 인식의 다차원성과 차이: 토픽모델링의 적용)

  • Lee, Jaeeun;Chae, Chungil
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.58-71
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    • 2019
  • The purpose of this study is to explore the multi-dimensionality and the differences of the career success that is revealed by the employee's perception. In order to fulfill the research purpose, LDA topic modeling has applied to extract latent topics of career success from 126 Korean employees' open-end survey questionnaires. The extracted latent topics are social recognition, continuing service within an organization, expertise, financial rewards, and pursuing personal meaning. The occurrence probability of each topic was different by individual characteristics such as gender, education, position. Study findings showed there is multi-dimensionality in career success, and there are differences of topic occurrence probability by demographic characteristics. Additionally, this study showed how to apply the recently developed machine learning approach in order to reduce the researcher's bias by adapting the LDA topic modeling to the qualitative open-ended survey data.

Monitoring on Compressive Strength and Carbonation of Reinforced Concrete Structure with 100% Recycled Aggregate (순환골재를 100% 사용한 철근콘크리트 구조물의 압축강도 및 탄산화 진행 모니터링)

  • Lee, Sang-Yun;Kim, Gyu-Yong;Yoon, Min-Ho;Na, Chul-Sung;Lee, Sang-Kyu;Shin, Sung-Gyo;Nam, Jeong-Soo
    • Journal of the Korea Institute of Building Construction
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    • v.19 no.5
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    • pp.383-389
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    • 2019
  • The supply of natural aggregate for concrete has been difficult, and the amount of construction waste has been continuously increasing. Therefore, the necessity of using recycled aggregate made of construction waste as aggregate is rised. Therefore, many studies on the characteristics of concrete using recycled aggregate have been made and positive studies have been reported mainly in recent studies. A study on the chlorides binding effect of the mortar with recycled coarse aggregate has been reported. However, due to the user's perception of waste, most of the recycled aggregate currently produced is used only for low value-added products. In order to improve the recognition of recycled aggregate and the user's perception of recycled aggregate concrete, long-term monitoring of the structure with 100% recycled aggregate was conducted to confirm the applicability of the recycled aggregate concrete.

A Study on the Image Elements of Sustainable Fashion Design - Focusing on up-cycling bags products - (지속 가능 패션 디자인의 이미지 요소에 관한 연구 - 업사이클링 가방 상품 중심으로 -)

  • Liu Xin;Jae Yoon Chung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.2
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    • pp.1-16
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    • 2023
  • Due to the current seriousness of environmental pollution and the eco-friendly movement of the fashion industry, research on sustainable fashion design is being actively conducted. In this study, consumer perception of upcycling products, are divided into image, function, and meaning; and image is further divided into shape, color, and material. It was redefined as pattern, and image recognition was evaluated among men and women in their 20s and 30s, and men and women in their 40s and 50s used as subjects. First, factors that determine each image were extracted based on qualitative analysis of the precedent cases of upcycling bags, and quantitative analysis of the subjects was induced through a questionnaire. As a result of the analysis of evaluation items related to image association, the average frequency analysis of all subjects for each stimuli and the cognitive variance of the frequency analysis by generation by gender were found to be similar. However, awareness of some stimuli by generation showed a significant difference. Overall, in the three stimuli with high overall preference, common features, such as the basic box-shaped symmetrical structure, the monochromatic color of the Munsell system, solid and practical texture, and appropriate use of patterns were identified. In addition, it was confirmed that there was a difference with factors such as femininity, simplicity, touch, and splendor in the measurement factors. In conclusion, it is considered that the main significance of this study is that it excluded the recognition and meaning of upcycling products and explored the original design and image elements of products. Therefore, it is expected that this study will be used as a basic data for responding to the gender image of each generation as an alternative method of sustainable fashion design, and it will be an opportunity to expand the scope of the study to a detailed study beyond the biased topic.

A Study on Psychophysiology and Psychopathology of Korean Medicine -Focus on Emotion and Thought in Huangdineijing (한의학의 정신 생리와 병리에 대한 소고 -황제내경의 오신, 칠정을 중심으로-)

  • Choi, Woo-Jin
    • Journal of Oriental Neuropsychiatry
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    • v.29 no.1
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    • pp.21-34
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    • 2018
  • Objectives: The purpose of this study is to understand the theories about the psychophysiology and psychopathology of Korean Medicine. Methods: The concepts and functions of spirit (神), soul (魂魄), five spirits (五神), and seven emotions (七情) occurring in the Huangdineijing have been interpreted, and the correlation between thought and emotion considered. Results and Conclusions: (1) Spirit (神) refers to the source and discipline of vital activity and mental activity. (2) With soul (魂魄), ethereal soul (魂) manifests itself as the mental process, and corporeal soul (魄) as the physical sensory interaction, such as the nervous system. (3) In the five spirits, ethereal soul (魂) is the recognition process of drawing out memories. Spirit (神) is the process of creative thought. Cognition (意) is the ability to recognize and integrate information. Corporeal soul (魄) is the process of selecting what is important and choosing it. Will (志) is the process of storing memories. Ethereal soul (魂) and corporeal soul (魄) of the five spirits (五神) and soul (魂魄) use the same characters, but the meaning differs. Also, spirit (神) and the spirit (神) in five spirits (五神) are the same character, but, because the meaning is different, they need to be interpreted according to the context. (4) Heart (心), Cognition (意), Will (志), Thought (思), Consideration (慮), and Wisdom(智) are all cognitive processes, like perception, recognition, and thinking. (5) Psychopathology is when excessive emotion affects the five viscera, harming the Energy (氣) and Blood (血) and eventually affecting the five spirits, which causes problems in thinking. Therefore, for healthy mental functioning, not only must the emotions be regulated so that they do not become excessive, but the five viscera also need to be kept healthy.

A Study on the Utilization, Recognition, and Satisfaction of Environment-Friendly Agricultural Products in School Food Services according to the Type of Food Service in Jeonbuk Area (전북지역 학교급식소의 급식유형에 따른 친환경농산물 이용실태, 학교영양사의 인식 및 만족도 연구)

  • Rho, Jeong-Ok;Kim, Min-Ok
    • Korean Journal of Human Ecology
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    • v.20 no.2
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    • pp.427-437
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    • 2011
  • This study was conducted to investigate the utilization, recognition, and satisfaction of environment-friendly agricultural products (EAPs) in school food services according to the type of foodservice in the Jeonbuk area. Among the 270 school food service providers evaluated, 56.3% of the schools were located in an urban area and 43.7% were in a rural area. About 80% of urban schools used the EAPs for school foodservice, and 89.8% in rural schools (p<.05). The purchase frequency of grain (p<.01), fruits (p<.05), and processed foods (e.g. Tofu) (p<.001) was significantly different between the urban and rural schools. The perception of school dietitians in urban and rural schools between the EAPs and general agricultural products was significantly different (p<.05). The most different fact was 'safety' (p<.001). Most school dietitians has a gut understanding and a lot of confidence about the system of EAPs (p<0.01). The satisfaction score with EAPs was 3.35; in the urban schools it was 3.36 and in the rural schools 3.12 (p<.01). The satisfaction with EAPs in urban and rural schools was significantly different with regard to several factors; these were 'design' (p<.05), 'color' (p<.001), 'fresh' (p<.001), and 'diversity' (p<.01). There are conflicting views between the urban and rural schools for the additional costs brought by using EAPs (p<.01). In conclusion, our central and local governments should change their roles in financially positive ways and reflect the issue to make the policy effective.

The Aesthetic Value and Art-media's Characteristics as Appeared in Contemporary Digital Fashion (현대 디지털 패션에 나타난 예술 매체적 특성과 미적 가치)

  • Cho, So-Young;Yang, Sook-Hi
    • The Research Journal of the Costume Culture
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    • v.19 no.1
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    • pp.230-243
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    • 2011
  • In this modern digital era, there are very vigorous arguments about digital and media aesthetics throughout culture and art on the basis of new transferring of recognition about the art-media's characteristics. Therefore, this paper tries to discover the art-media's characteristics and aesthetic value that are included in contemporary digital fashion through studying the fusion between digital and fashion. The purpose of this research is to offer positive and evolutive opportunity of artistic thinking to make the meeting between fashion and media suggest the future generation, adaptation and recognition in the media - developmental environment that will be deeper and more fueling. In the area of research method, this paper takes the method of theoretical research by referring national and foreign literatures and preceding research-papers, and carries out investigation and analysis about digital fashion for the last 10 years. The results of this study; The art-media's characteristics of modern digital fashion are virtuality, immateriality and characteristics of multimedia. The aesthetic values can be classified with four kinds of properties. First is hybridity initiated from multi-media that creates works; the second is infinite reproductivity initiated from the characteristics of the multi media and the digital carrier. Thirdly, there is also interactivity appeared all over the area of production, adaptation and perception caused by non-linearity and immateriality. Finally there is synesthesia that can extend the capability of sense through digital media.

The impact of Digital Video Effects and subtitles on evaluation and agenda recognition in TV News (TV뉴스의 어깨걸이와 자막이 뉴스에 대한 평가와 의제 인식에 미치는 영향)

  • Bae, Jin-Ah
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.465-473
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    • 2017
  • An experiment was conducted to investigate the relationship between the DVEs and subtitles provided with anchor speech in TV news and the news evaluation, trust and agenda recognition. 120 university students were asked to watch four types of news that differed in the contents of their DVEs and subtitles, and then they evaluated the fairness, sensibility, and irritability of the news. The content of DVEs and subtitles were related to the irritability evaluation and trust of the news, and it was not related with the fairness and sensibility evaluation. When the DVEs and subtitles emphasizing the stimulating aspects of the issue were given, the irritability was highly evaluated and the trust was low. The evaluation on news fairness affected the news trust. The more they rated news as fair, the greater the trust in news. Unlike the assumption in this study, DVEs and subtitles were not the main factors influencing the news agenda perception, and the viewers tended to perceive the agenda based on the news content itself.

Survey on Parent's Recognition for Necessity of Health Examinations for Infants and Children by Korean Medicine (한방 영유아 건강검진 필요성에 대한 일반인 대상 설문 - 환아의 부모를 대상으로)

  • Choi, Jung Yoon;Min, Sang Yeon;Kim, Eun Jin
    • The Journal of Pediatrics of Korean Medicine
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    • v.35 no.3
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    • pp.100-117
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    • 2021
  • Objectives The purpose of this study is to investigate the satisfaction and improvement points of the current health checkup in infants and children, and recognition of parents about introduction of health examinations for infants and children by Korean medicine. Methods We conducted an online survey through the website of Dongguk University Bundang Korean medicine hospital for the parent of infants and children between 4 and 71 months age who received at least one health checkup. Statistical processing was performed using the SPSS Version 23.0 program. Results As a result of correlation analysis between the degree of necessary improvement point of current health checkup for infants and children and the degree of strength of health examinations for infants and children by Korean medicine, there was a statistically significant positive correlation (r=0.957). With the participation of Korean medical doctors, it can be expected that the number of health examinations centers for infants and children will be expanded, screening services will be increased, and oriental medicine childcare and education to prevention of major pediatrics disease can be provided. Conclusions These results show that health examinations for infants and children by Korean medicine can increase the satisfaction of the parent and the inspection rate.