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How to Identify Customer Needs Based on Big Data and Netnography Analysis (빅데이터와 네트노그라피 분석을 통합한 온라인 커뮤니티 고객 욕구 도출 방안: 천기저귀 온라인 커뮤니티 사례를 중심으로)

  • Soonhwa Park;Sanghyeok Park;Seunghee Oh
    • Information Systems Review
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    • v.21 no.4
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    • pp.175-195
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    • 2019
  • This study conducted both big data and netnography analysis to analyze consumer needs and behaviors of online consumer community. Big data analysis is easy to identify correlations, but causality is difficult to identify. To overcome this limitation, we used netnography analysis together. The netnography methodology is excellent for context grasping. However, there is a limit in that it is time and costly to analyze a large amount of data accumulated for a long time. Therefore, in this study, we searched for patterns of overall data through big data analysis and discovered outliers that require netnography analysis, and then performed netnography analysis only before and after outliers. As a result of analysis, the cause of the phenomenon shown through big data analysis could be explained through netnography analysis. In addition, it was able to identify the internal structural changes of the community, which are not easily revealed by big data analysis. Therefore, this study was able to effectively explain much of online consumer behavior that was difficult to understand as well as contextual semantics from the unstructured data missed by big data. The big data-netnography integrated model proposed in this study can be used as a good tool to discover new consumer needs in the online environment.

The Study on the Difference of Information Security Awareness between PC and Smartphone (사용자의 PC와 스마트폰에 대한 정보보안 인식 차이에 관한 연구)

  • Piao Zhengxian;Sungmin Kang
    • Information Systems Review
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    • v.19 no.3
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    • pp.69-89
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    • 2017
  • In the information age, the rapid development of information technology provides people with an enriching experience yet also causes them harm because of information security (IS) issues. The IS of smartphones faces great challenges. Although many studies on IS awareness have been conducted, most of them have focused on PCs and do not consider the security issues of smartphones. In this study, we focus on those factors that affect IS awareness for both PCs and smartphones. We also analyze the differences in the impacts of certain factors on PCs and smartphones based on the proposed research model. The results are summarized as follows. First, the understanding of security technique, understanding of IS threat, and IS education have significant impacts on IS awareness for PCs and smartphones, while IS intention has a significant impact on IS awareness for PCs but not for smartphones. Moreover, IS policy has no significant impact on IS awareness. Second, PCs and smartphones show no significant differences in IS awareness, IS threat, and IS intention, but show significant differences in understanding of security technique, IS education, and IS policy.

The Coexistance of Online Communities: An Agent-Based Simulation from an Ecological Perspective (온라인 커뮤니티 간 공존: 생태학적 관점의 에이전트 기반 시뮬레이션)

  • Luyang Han;Jungpil Hahn
    • Information Systems Review
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    • v.19 no.2
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    • pp.115-136
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    • 2017
  • Online communities have become substantial aspects of people's daily lives. However, only a few communities succeed and attract the majority of users, whereas the vast majority struggle for survival. When various communities coexist, important factors should be identified and examined to maintain attraction and achieve success. The concept of coexistence as been extensively explored in organizational ecology literature. However, given the similarities and differences between online communities and traditional organizations, the direct application of organizational theories to online contexts should be cautiously explored. In this study, we follow the roadmap proposed by Davis et al. (2007) in conducting agent-based modeling and simulation study to develop a novel theory based on the previous literature. In the case of two coexisting communities, we find that community size and participation costs can significantly affect the development of a community. A large community can attract a high number of active members who frequently log in. By contrast, low participation costs can encourage the reading and posting behaviors of members. We also observe the important influence of the distribution of interests on the topic trends of communities. A community composed of a population that focuses on only one topic can quickly converge on the topic regardless of whether the initial topic is broad or focused. This simulation model provides theoretical implications to literature and practical guidance to operators of online communities.

Smartwork Application & Effects: Empirical Test for the Extended Work Design Theory (스마트워크 적용과 효과: 업무 설계 이론을 중심으로)

  • Hyejung Lee;Jun-Gi Park
    • Information Systems Review
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    • v.20 no.2
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    • pp.21-37
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    • 2018
  • Under ubiquitous work environment, innovative changes occur in work process with ICT. The work process for collaboration through mobile devices and network should be investigated. The research model consists of two major antecedents: autonomy and interdependence as a task characteristic and job satisfaction as ultimate consequence followed by work design theory. To elaborate work design theory, smartwork application (app) use, communication extent, and work-life balance were reviewed from the literature. Data were collected from three ICT firms, which adopted certain smartwork app, and a partial least squares analysis was made on 175 data points. The analysis results show that task interdependence exerts a statistically significant effect on the level of smartwork app usage. Communication extent directly affects job satisfaction and work-life balance. The remarkable point is that smartwork app usage does not affect employees' work-life balance; the former can only affect the latter indirectly by increasing communication extent. This study attempts to explain the organizational impact by considering smartwork app and the effects simultaneously. We proposed and empirically tested the extended work design theory including information technology and its environment. Based on the results, other theoretical and practical contributions are discussed at the end with limitations and further studies.

Current Status and Perspective of Smart Vegetable Seedling Production Technology in the Republic of Korea (국내 스마트 채소 육묘 기술 개발 현황 및 전망)

  • Dong Hyeon Kang;So Young Lee;Hey Kyung Kim;Sewoong An
    • Journal of Practical Agriculture & Fisheries Research
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    • v.26 no.1
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    • pp.22-29
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    • 2024
  • In this study, we summarized the definition of smart vegetable seedling production technology, analysis of smart seedling production system, a hardware and software configuration model for smart seedling production system, research and development trends in smart seedling production system, and proposed future research and development plans for smart seedling production technology. Smart vegetable seedling production is a data-based seedling production, management, and distribution system that utilizes 4th Industrial Revolution technology to improve seedling productivity and quality. The production of vegetable seedlings using smart seedling production technology can be efficiently managed by collecting, analyzing, and managing information on seedlings, environment, and tasks at each stage of production by linking with the smart seedling integrated management system. However, there is still a lack of standardization of seedling standards and quality for each vegetable crop to establish smart seeding production technology, as well as development of smart seedling production element technology, which requires national wide R&D support.

Proposal for Research Model of High-Function Patrol Robot using Integrated Sensor System (통합 센서 시스템을 이용한 고기능 순찰 로봇의 연구모델 제안)

  • Byeong-Cheon Yoo;Seung-Jung Shin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.3
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    • pp.77-85
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    • 2024
  • In this dissertation, a we designed and implemented a patrol robot that integrates a thermal imaging camera, speed dome camera, PTZ camera, radar, lidar sensor, and smartphone. This robot has the ability to monitor and respond efficiently even in complex environments, and is especially designed to demonstrate high performance even at night or in low visibility conditions. An orbital movement system was selected for the robot's mobility, and a smartphone-based control system was developed for real-time data processing and decision-making. The combination of various sensors allows the robot to comprehensively perceive the environment and quickly detect hazards. Thermal imaging cameras are used for night surveillance, speed domes and PTZ cameras are used for wide-area monitoring, and radar and LIDAR are used for obstacle detection and avoidance. The smartphone-based control system provides a user-friendly interface. The proposed robot system can be used in various fields such as security, surveillance, and disaster response. Future research should include improving the robot's autonomous patrol algorithm, developing a multi-robot collaboration system, and long-term testing in a real environment. This study is expected to contribute to the development of the field of intelligent surveillance robots.

A Study on Metadata Design for Managing Person and Organization Names in the National Debt Redemption Movement Digital Archive (국채보상운동 디지털 아카이브의 개인/단체명 관리를 위한 메타데이터 설계에 관한 연구)

  • Sangeun Han;Seulki Do
    • Journal of the Korean Society for information Management
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    • v.41 no.1
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    • pp.509-536
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    • 2024
  • The purpose of this study is to develop a metadata AP for managing the person and organization name authority data in the National Debt Redemption Movement Digital Archive, a small-scale digital archive. The design principles and core metadata elements were derived by analyzing person/organization(group or corporateBody) metadata standards, implementation practices, and guidelines of libraries and archives, and mapped to the National Debt Redemption Movement person/organization name thesaurus data and the Wikidata Linked Metadata Model, resulting in 10 elements in the identification area, 14 elements in the content area, 8 elements in the relationship area, and 4 elements in the control area. A simple structure schema was applied so that it can be applied even in small organizations, and for interoperability, the schema was proposed with reference to DublinCore and SKOS schemes, and the applicability was confirmed based on actual data. The results of this study can be utilized as a basis for institutions that recognize the importance of data management but have difficulty in applying it in practice, when they want to prepare a system for managing their own authority data.

Cavitation signal detection based on time-series signal statistics (시계열 신호 통계량 기반 캐비테이션 신호 탐지)

  • Haesang Yang;Ha-Min Choi;Sock-Kyu Lee;Woojae Seong
    • The Journal of the Acoustical Society of Korea
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    • v.43 no.4
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    • pp.400-405
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    • 2024
  • When cavitation noise occurs in ship propellers, the level of underwater radiated noise abruptly increases, which can be a critical threat factor as it increases the probability of detection, particularly in the case of naval vessels. Therefore, accurately and promptly assessing cavitation signals is crucial for improving the survivability of submarines. Traditionally, techniques for determining cavitation occurrence have mainly relied on assessing acoustic/vibration levels measured by sensors above a certain threshold, or using the Detection of Envelop Modulation On Noise (DEMON) method. However, technologies related to this rely on a physical understanding of cavitation phenomena and subjective criteria based on user experience, involving multiple procedures, thus necessitating the development of techniques for early automatic recognition of cavitation signals. In this paper, we propose an algorithm that automatically detects cavitation occurrence based on simple statistical features reflecting cavitation characteristics extracted from acoustic signals measured by sensors attached to the hull. The performance of the proposed technique is evaluated depending on the number of sensors and model test conditions. It was confirmed that by sufficiently training the characteristics of cavitation reflected in signals measured by a single sensor, the occurrence of cavitation signals can be determined.

The Effects of Rapport Building Behaviors on Relationship Quality and Behavioral Intentions (라포형성행동이 관계품질과 행동의도에 미치는 영향에 관한 연구 )

  • Lee, Yong-ji;Cheon, Hong-sik
    • Journal of Venture Innovation
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    • v.7 no.2
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    • pp.101-123
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    • 2024
  • Since COVID-19 crisis, health concerns and the need for interpersonal activities have driven many people to engage in leisure activities, which has naturally led to a steady increase in the participation rate of life sports. However, the start-up rate of sports facilities is decreasing and the closure rate is steadily increasing, and to survive in the over-competitive situation, sports facility operators need to develop and provide services with competitive advantages and come up with differentiated marketing plans. The purposes of this study were to (a) identify rapport-building behaviors for bring about relationship quality, customer satisfaction and customer trust, to a service provider in the sports leisure service environment (b) examine the ways in which customer satisfaction and customer trust induces positive behavior intentions in the sports leisure service environment, and (c) empirically verify the path of rapport- building behaviors through customer quality to continuance intention and WTPP(willing to pay premium price). The proposed conceptual model was empirically tested via structural equation modeling analysis using data collected from 350 adults who enjoy sports leisure services nationwide. Based on data analysis, firstly, attentive behavior, connecting behavior, courteous behavior, and information sharing behavior, were found to have a positive effect on relationship quality ,customer satisfaction and customer trust. Second, customer satisfaction was found to have a positive effect on both continuance intention and WTPP. Third, customer trust, a subcomponent of relationship quality, was found to have a positive effect on continuance intention, but not on WTPP. The findings of this study show that, first, rapport building with customers is important for sustainable growth management in the increasingly competitive sports and leisure service environment.

Predicting Recurrence-Free Survival After Upfront Surgery in Resectable Pancreatic Ductal Adenocarcinoma: A Preoperative Risk Score Based on CA 19-9, CT, and 18F-FDG PET/CT

  • Boryeong Jeong;Minyoung Oh;Seung Soo Lee;Nayoung Kim;Jae Seung Kim;Woohyung Lee;Song Cheol Kim;Hyoung Jung Kim;Jin Hee Kim;Jae Ho Byun
    • Korean Journal of Radiology
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    • v.25 no.7
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    • pp.644-655
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    • 2024
  • Objective: To develop and validate a preoperative risk score incorporating carbohydrate antigen (CA) 19-9, CT, and fluorine18-fluorodeoxyglucose (18F-FDG) PET/CT variables to predict recurrence-free survival (RFS) after upfront surgery in patients with resectable pancreatic ductal adenocarcinoma (PDAC). Materials and Methods: Patients with resectable PDAC who underwent upfront surgery between 2014 and 2017 (development set) or between 2018 and 2019 (test set) were retrospectively evaluated. In the development set, a risk-scoring system was developed using the multivariable Cox proportional hazards model, including variables associated with RFS. In the test set, the performance of the risk score was evaluated using the Harrell C-index and compared with that of the postoperative pathological tumor stage. Results: A total of 529 patients, including 335 (198 male; mean age ± standard deviation, 64 ± 9 years) and 194 (103 male; mean age, 66 ± 9 years) patients in the development and test sets, respectively, were evaluated. The risk score included five variables predicting RFS: tumor size (hazard ratio [HR], 1.29 per 1 cm increment; P < 0.001), maximal standardized uptake values of tumor ≥ 5.2 (HR, 1.29; P = 0.06), suspicious regional lymph nodes (HR, 1.43; P = 0.02), possible distant metastasis on 18F-FDG PET/CT (HR, 2.32; P = 0.03), and CA 19-9 (HR, 1.02 per 100 U/mL increment; P = 0.002). In the test set, the risk score showed good performance in predicting RFS (C-index, 0.61), similar to that of the pathologic tumor stage (C-index, 0.64; P = 0.17). Conclusion: The proposed risk score based on preoperative CA 19-9, CT, and 18F-FDG PET/CT variables may have clinical utility in selecting high-risk patients with resectable PDAC.