• 제목/요약/키워드: Product's Characteristic

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Consumer Values Derived from Products by Consumers: Difference among the Four Types of Products Classified with Product Attributes and Visibility (소비자가 제품에서 추구하는 소비자가치: 제품 속성과 가시성에 따른 4가지 제품유형을 중심으로)

  • Park, Yoon Ji;Kim, Kee Ok
    • Journal of the Korean Home Economics Association
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    • v.50 no.7
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    • pp.81-96
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    • 2012
  • The purpose of this study is to understand consumer values derived from products by the contemporary consumers, as the meaning of a product is extended from the functional utilities to the mediums of fulfilling consumer values. Consumer values have been researched from the marketers' perspectives and, thus, the scales to measure consumer values tend to be too abstract and not always reflective of the consumers' perspectives. Holbrook's typology of consumer values is utilized and the products are classified into four groups according to the product characteristic of the utilitarian versus hedonic, and the consumption spaces of the indoor and outdoor. The findings are as follows. First, the values of efficiency, excellence, ethics, and spirituality are more likely derived from utilitarian products, while the value of play is more likely derived from the hedonic products. Second, the values of efficiency, excellence, and ethics are more likely derived from the indoor products, and values of playfulness, esthetics, status, and respect are more likely derived from the outdoor products. Third, the most frequently mentioned values are the efficiency, playfulness, and status. Fourth, the list of products answered as being representative for four types of products are short to include obvious products such as TV, mobile phone, computer, car, refrigerator, and MP3 player. Both the utilitarian and hedonic values are derived from TV, computer, and mobile phone, while the utilitarian value from refrigerator and car, and the hedonic value from MP3 player, digital camera, and game consoles. The results imply that consumer values should be carefully understood and reflected in developing new products in order to successfully fulfill consumers' underlying needs and requirements.

Product Evaluation on Consumers' Buying Behavior of Domestic & Imported Golf Wear Brands (국내 및 수입 브랜드 골프웨어의 소비자 구매행동에 따른 구매집단별 제품평가)

  • 신상무;류미령
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.772-783
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    • 2000
  • The purpose of this study was to investigate product evaluation on consumer's buying behavior of domestic & imported golf wear brands. The questionnaires were sent to 200 consumers who play golf. The 119 data were analyzed by mean, t-test, ANOVA and chi-square. The results of the study were as follows: There were significant differences on consumers' evaluation of apparel quality on fabric and style between groups. Consumers evaluated that the imported golf wears made of more soft, light and unique fabric than domestic, and had a unique and characteristic style. The evaluation of apparel quality according to demographic information has significant difference. Consumers(46-55 ages, business managers and professional) evaluated imported brands were made of soft and light fabric. Consumers(business managers) buying imported brand evaluated dry-cleaning was inconvenient. Consumers who engaged in service industry evaluated domestic brands were easy to coordinate with other items.

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Characterization of a Chalcosyltransferase (gerGTII) in Dihydrochalcomycin Biosynthesis

  • Pageni, Binod Babu;Oh, Tae-Jin;Thuy, Ta Thi Thu;Sohng, Jae Kyung
    • Molecules and Cells
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    • v.26 no.3
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    • pp.278-284
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    • 2008
  • An open reading frame, designated GerGTII and located downstream of the polyketide synthase genes, has been identified as a chalcosyltransferase by sequence analysis in the dihydrochalcomycin biosynthetic gene cluster of Streptomyces sp. KCTC 0041BP. The deduced product of gerGTII is similar to several glycosyltransferases, authentic and putative, and it displays a consensus sequence motif that appears to be characteristic of a sub-group of these enzymes. Specific disruption of gerGTII within the S. sp. KCTC 0041BP genome by insertional in-frame deletion method, resulted complete abolishment of dihydrochalcomycin and got the 20-O-mycinosyl-dihydrochalconolide as intermediate product in dihydrochalcomycin biosynthesis which was confirmed by electron spray ionization-mass spectrometry and liquid chromatography-mass spectrometry. Dihydrochalcomycin also was recovered after complementation of gerGTII.

A study on the Reliability System Software based on NHPP(Non-Homogeneous Poisson Process (비-동질 안정 프로세스 기반 임베디드 시스템 소프트웨어의 신뢰성 특성에 관한 연구)

  • 한상섭;백영구;이근석;전현덕;류호중;이기서
    • Proceedings of the KSR Conference
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    • 2001.05a
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    • pp.347-358
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    • 2001
  • In this paper, we apply NHPP model example to s/w process in order to get to know s/w reliability. The test is constructed by a test zig of commercial product loaded real embedded system s/w. It is established to s/w reliability prediction and estimation of real-time embedded system s/w. It is computed the prediction value of cumulative failures, the failure intensity, the reliability and the estimation value of MTTF, Failure Rate. To the more realization of high reliability in the real-time embedded system s/w, if the embedded system s/w is ensured to the test coverage and constructed to stable s/w process & operating system, we can improve the performance and the reliability characteristic of the real-time embedded system s/w.

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Effect of Knit Fabric Constituent Characteristics on Preference (니트 소재 구성특성이 선호도에 미치는 영향)

  • Roh, Eui-Kyung;Kim, Seong-Hun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.4
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    • pp.651-658
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    • 2008
  • Conjoint analysis estimates how much each of the attributes is valued on the basis of the choices consumers make among product concepts that are varied in systematic ways. The purposes of this research were to evaluate the relative importance of each fabric constituent characteristic for the consumer's utility or preference, to compare with the relative importance between the trained and the untrained panelists, and to identify the combinations of the constituent characteristic of knit fabric which offer consumers greater utility. Conjoint analysis was conducted using data taken from 54 trained and 54 untrained panelists, who rated preference for 12 different knit fabrics. The stitch length had a greater effect on knit fabric preference than the mixture ratio of fiber. There was no difference on effect of knit constituent characteristics for preference between the trained and the untrained panelists. Total, trained and untrained group preferred a knit fabric that had a higher acrylic mixture ratio and a short stitch length.

A Characteristic of Compaction for construction of dike using Gypsum (석고를 활용한 제방 축조시 석고의 다짐 특성)

  • Seo, Dong-Uk;Kim, Hyeon-Tae;Jang, Pyeong-Wook;Yu, Bong-Sun;Ahn, Chang-Sub
    • Proceedings of the Korean Geotechical Society Conference
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    • 2008.03a
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    • pp.667-675
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    • 2008
  • As a large construction such as highway, dam, reclaimed land etc. increase in number more and more, large amount of fill materials are required. However, it's difficult to obtain it because of environmental problems and economical efficiency. A alternative plan is to utilize a gypsum which is a by-product yielded from chemical plants and verify suitability to use gypsum as fill materials. Therefore, a characteristic of compaction for gypsum is analyzed and construction methods are given regard to this characteristic from construction of dike using gypsum. Based on the results obtained, it is found that moisture of gypsum in compaction should to be more dry side of O.M.C(optimal moisture content) because of sponge phenomenon. When gypsum is used to fill materials, standards of compaction should be decided from laboratory test.

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The Effect of SNS's Characteristic on Attitude Formation toward Jewelry Product and Jewelry Online Shopping Mall (SNS 기능적 속성이 주얼리 제품 및 온라인 쇼핑몰에 대한 태도형성에 미치는 영향에 관한 연구)

  • Cha, JinKyeng;Jin, ChangHyun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.741-753
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    • 2014
  • The objective of the study is to explore how to influence SNS's characteristics on attitude formation toward jewelry product and online shopping mall. SNS's characteristics are contextuality, responsiveness, social presence, and interaction as independent variables. Consumer satisfaction, worth of mouth and purchase intention are considered as dependent variables. Data were collected from a survey of 317 consumers who have experience to purchase jewelry product to examine their attitude toward SNSs, jewelry product, and online shopping mall from November 1 to November 15 2013. In order to test hypotheses, CFA analysis with covariance structure analysis was conducted using EQS6b. SNS's users have a tendency to perceive SNSs as bridge to connect other people and to get new information as well as they are willing to feel familiarity on SNSs. Users, who have a higher contextuality, responsiveness, social presence, and interaction of SNS's characteristics, are willing to have word of mouth intention of jewelry product as well as have high satisfaction. The study found that interaction is not effect on consumer satisfaction because interaction factor is to evaluate SNSs as one of the media.

A study in Mobile Functionality of beauty products according to the Digital changes (디지털 변화에 따른 뷰티제품의 휴대기능성 연구)

  • Barng, Kee-Jung
    • Journal of Fashion Business
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    • v.16 no.1
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    • pp.83-102
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    • 2012
  • The instant trend of mobile functionality in the digital age is performing a mediating role of promoting the hybrid tendency in fashion and cosmetics industry. Consumers' needs, which are getting complex and diversified along with development in scientific technology, are requiring product of technology equipped with multi-tasking function in the whole industry. The social and cultural factors, which are shown in cosmetics due to the instant trend of mobile functionality, came to be known on the basis of a ground for classification caused by a change in nomadic lifestyle and by the advance in scientific technology. The irst, The mobile functionality, which is being developed in fashion in the digital age, was indicated to be types such as mobility, one-off, and unity. Second, Even the types of mobile functionality, which are also being developed in make-up and cosmetics in digital age, were indicated to be mobility, one-off, and unity. Third, The trend caused by mobile functionality in fashion was consistent with a type in mobile functionality, which is being developed in cosmetics, thereby having been indicated to be the same type. This implies that there is the same type through independent trend in each sphere even while fashion and cosmetics organically function in the middle of the whole frame, which expresses a human being's external beauty, and implies that even the cosmetics are influenced by fashion. Swift-type beauty product, which is thrown away within one week lengthily and after being used once, are being launched diversely. This quick product can be said to be product that best reflected the characteristic of digital age. However, at this point of time that fast fashion and instant cosmetics, which are thrown away in the wake of being worn easily, are overflowing, the clothing and product with perfection, which has philosophy and thinking of being put more devotion, exert more value and are felt to be necessary.

Research on features of eco-friendly fashion products for the development of typology of eco-friendly fashion products (친환경 패션제품 유형분류체계 개발을 위한 친환경 패션제품 특성 연구)

  • Eunah Yoh
    • The Research Journal of the Costume Culture
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    • v.32 no.1
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    • pp.86-107
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    • 2024
  • Although interest in eco-friendly fashion products is increasing among scholars and industry leaders, the concept of eco-friendly products remains unclear, preventing consistent assessment of which fashion products are eco-friendly. This study conducted a content analysis of eco-friendly product information from 87 domestic and 102 foreign brands to reveal key standards for categorizing eco-friendly fashion products. Product characteristic information was coded according to the four material-based standards (i.e., organic material, regenerative material, alternative material, and sustainably produced/upcycled material). Consistency between coders was confirmed by Cohen's kappa. In results, eco-friendly fashion products are categorized by four material-based standards and two certification standards (i.e., certified, not certified). Among the four material-based categories, the greatest number of domestic and foreign companies produced eco-friendly products that were classified as the regenerative material group. In addition, companies acquired eco-friendly certifications related to the use of organic, regenerative, and alternative materials. The greatest number of eco-friendly material brands used for eco-friendly fashion products belonged to the regenerative material group. Based on the study results, a typology of eco-friendly products was suggested. This typology can benefit practitioners and academics by highlighting a need for classification system for the eco-friendly fashion products, as well as by providing insight into the categorization of eco-friendly fashion products.

Modified Two-Level Skip-Lot Sampling Plans (수정된 2단계 스킾-로트 샘플링 검사계획)

  • 최병철;천영민
    • Journal of Korean Society for Quality Management
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    • v.29 no.1
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    • pp.113-127
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    • 2001
  • Skip-lot sampling plans for lot-by-lot inspection are more desirable than the continuous sampling plans for units in modern mass production system under the condition of the submitted product is good. Perry(1973a, 1973b) extended the Dodge(1955)′s skip-lot sampling plans to single and two-level skip-lot sampling plans and Parker & Kessler (1981) modified Perry(1973a)′s plans so that a sample of size one is taken from every lot skipped during the skipping mode. In this paper, Perry(1973b)′s two-level skip-lot sampling plans are modified by applying Parker & Kessler′s plan, designated as MTSkSP1, MTSkSP2, MTSkSP3. Operating characteristic(OC) functions, average sample numbers(ASN) and average outgoing qualities(AOQ) for the proposed plans are derived using Markov chain properties and compared each other and Perry′s plans. The proposed plans not only reduce the ASN but also avoid the danger skipping lots entirely when the lots are produced during sudden "out-of-control".

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