• 한국생활과학회지
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• 제16권4호
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• pp.813-824
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• 2007

This study purposed to analyze the preference suit design of spring and summer for elderly women who become weak in physical, physiological and psychological aspects. Accordingly, a questionnaire survey was conducted to analyze clothes elderly women prefer and present design. As a result, the following conclusions were obtained : First, The style of outfit that elderly women preferred when they went out was a tailored collar jacket and a straight slacks suit. On the assumption that they buy a jacket, however, they preferred a peter pan collar jacket, while they did not like a tailored collar jacket. Second, They liked light and bright pink and yellow colors as color of clothes for spring season, but they preferred grey color most in buying suit actually. For autumn season, they preferred beige, brown or grey colors most. With regard to materials for suit, they liked wool solid fabrics with stretch. As for a blouse, they preferred a single color most. There were significant difference between preference suit design and Assumption of buying suit design.

• 한국멀티미디어학회논문지
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• 제15권1호
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• pp.166-178
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• 2012

감성 세대로의 진입에 따라 소비자들의 선호 색을 반영한 자동차 선호 색상을 개발하려는 연구가 진행되고 있다. 본 연구에서는 제품 디자인과 소비 심리에 영향을 줄 수 있는 계층별 선호색과 감성 이미지에 의한 자동차 색에 대하여 조사 하였다. 조사 대상은 연령대 별, 성별에 따라 남, 여 20대, 30대, 40대, 50대 이상을 기준으로 8분류로 나누어 각각 30명씩 실시하였다. 선호 색상은 검은색, 흰색, 하늘색, 보라색, 분홍색, 주황색 순으로 나타났으며 검은색, 흰색, 회색을 제외한 색상은 파란색, 노란색, 보라색 순으로 나타났다. 감성적인 자동차 색상을 색상으로 보여주었을 때와 색상으로 보여주지 않았을 때 차이가 있음을 알 수 있었다. 이는 좋아하는 색상은 감성에 따르고 있으나 실제로 자동차 이미지가 보수적으로 인식되어 밝은 유채색 차의 선택을 주저하고 있음을 보여준다. 즉 아직은 감정표출에 있어 소극적임을 보여주고 있는 것이다.

• 한국의상디자인학회지
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• 제16권1호
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• pp.125-138
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• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.

• 디자인학연구
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• 16호
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• pp.77-86
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• 1996

한국인의 색채감정에 맞는 효율적인 색채계획이 이루어지기 위해서는, 먼저 한국인의 색채감정의 고유성 확인이 필요하다고 생각된다. 이에 인국(隣國)인 일본과의 비교를 통한 한국인의 색채 기호의 고유성을 확인하기 위하여, PCCS 에 대한 한${\cdot}$일 대학생의 색채기호를 조사하였다. 조사결과는 다음과 같다. 1. 한${\cdot}$일 양국의 대학생이 가장 기호하는 색은 비비드 블루이고, 가장 혐오하는 색은 그레이쉬 브라운이다. 2. 한국 대학생이 가장 기호하는 색은 퍼프 블루이고, 일본 대학생이 가장 기호하는 색상은 블루이다. 한${\cdot}$일 양국의 대학생이 가장 혐오하는 색상은 옐로우 레드 이다. 3. 한${\cdot}$일 양국의 대학생이 가장 기호하는 톤은 비비드 이고, 가장 혐오하는 톤은 그레이쉬 이다. 4. 한${\cdot}$일간의 색채기호의 상관관계를 비교해 보면, 색상보다는 톤에 있어서의 강한 상관관계를 나타내었다.

• 패션비즈니스
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• 제16권5호
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• pp.106-113
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• 2012

This study intend to research color preferences about innerwear(specially brassiere) and draw a comparison of color preference's differences among the Korea, China and Hong Kong. The subjects of study are female students of universities in Korea, China and Hong Kong. The data analysis was done with the statistical treatment in SPSS 14.0, and the results are as follows. Female students of universities in Korea, China and Hong Kong are distinguished from wearing color and preference color of innerwear. Korea and China female students prefer skin color to the other color but most of Hong Kong female students prefer black color. In case of red color, Korea female students don't select a red color as a preference color but even if some students select a red color, China and Hong Kong females prefer a red color. The traditional color opinions of Korea, China and Hong Kong are the same as a Yin-Yang School. But these days they have different color opinions because of cultural, political and ideological elements. Korea females like skin and white colors because these colors don't appear on the outwear surface. Korean have an inclination toward conservatism and use the color according to ideological and deceptive orders of the Confucianism. Hong Kong have a different color preference from China because they have chances of receiving the other cultures for example United Kingdom, Japan and so on.

• 복식
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• 제61권10호
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• pp.16-31
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• 2011

This paper aims to identify the similarities and differences of color preference for mountain climbing wear according to gender, season and item. Total of 749 photos of mountain climbers were taken in 2009 during weekends in May and October at two mountains in Seoul. In order to analyze color by hue and tone, all the data were digitalized using Photoshop and converted to HV/C by using the Munsell Conversion software. For the purpose of data analysis, 13 colors of hue, including 10 base colors of the Munsel color system plus white, gray and black, and 12 tones of PCCS were grouped into 5 groups according to close distance. Jumper, t-shirts, vest and pants were selected as the 4 item categories. Results showed that there were clear differences in color preference based on gender. Women, with a preference for red, reddish purple, black, purple and blue, displayed wider range of choices in color as compared to men, who preferred black and blue color throughout all seasons. Yellow, green, and greenish blue were less preferred by both men and women. For pants, black represented over 90% as the main color for both genders. Overall, men preferred dark tones and women preferred vivid and bright tones. Moreover, there were less distinct differences in color preference according to season and item.

• 한국의상디자인학회지
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• 제7권3호
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• pp.75-81
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• 2005

The experiment aimed at knowing the effect of physiology and psychology according to season on color preference. Two tests, one of the spring and the other of the autumn was conducted. Seventy subjects with normal color vision served as subjects. The subjects entered a bioclimatic chamber controlled at a temperature of $25\pm1^{\circ}C$, a relative humidity of $50\pm5\%$ and a light of 1000 1x. The subjects wearing white shirts and trousers sat quietly on a sofa for one our. Sensation from warm to cool colors might be possibly different individually Therefore, a subject asked to array 41 randomly placed cloth colors from very warm to very cool colors during rest quietly for one our. All subjects arrayed these cloth colors in the order from red through yellow and green to blue, which had the reproducibility. After rest, they were instructed to choose a single one out of 41 cloth colors, preferred by themselves, every 10min during one our 0-ring test were measured to red, yellow, white, blue, black, favorite color, and dislike color. Most subjects preferred warmer color in April than in December. Tympanic temperature was significantly lower in December than in April. Finger presser was significantly higher in like color than in dislike color but it was no significant differences between spring and autumn. The preferring the warm color in April toward summer when basal metabolic rate is decreased than in December toward winter when it is increased can explain that physiology reaction by load error between actual core temperature and set-point induces psychological reaction to pursue visual alliesthesia. Our present experiment revealed that the preferred color could be determined by the relationship between the internal temperature and its set point according to season. It should be emphasized that the alliesthesia was observed also in the realm of visual system.

• 한국의류산업학회지
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• 제13권3호
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• pp.346-352
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• 2011

The purpose of this study were to see what is the color preference for college students and the meaning of color, based on color psychology. The subjects are the male and female university students in Busan and the survey is conducted in March 2009, September 2009. Analysis is based on eight kinds of colors such as red, orange, yellow, green, cyan, blue, purple which are used in the psychological analysis of Howard & Dorothy Sun Corporate CRR (Colour reflection reading), and words representing the meaning of colors. A total of 259 questionnaires were used to analyze data and analysis was conducted by using SPSS 14.0 statistical package. First, by examining the best three colors among eight colors, the red which represents sociable and passionate leadership and a lot of energy was the first. Second, in terms of positive and negative sense, the green is stable, protected, red is passionate, strong', yellow is bright, happy and green is' clean, young. The Blues has peaceful, tranquil image', the orange is lively animation, cheerful, and the purple shows a positive meaning of beautiful, precious, often mature, loving. Third, the preferences of boys and girls to compare colors in the first preferred color, there were significant differences between boys and girls. Most boys prefer blue, while the girls like red the most. Both boys and girls look at the meaning of green color with the most positive sense and especially male students have the negative connotation about the green color than female students.

• 복식
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• 제54권8호
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• pp.15-26
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• 2004

The purpose of this research was to compare the preference of tone on tone coloration of traditional Korean dress by Korean and American women college students. The respondents were asked to evaluate 48 stimuli of the traditional Korean skirt and jacket with different tone of color. It could be supposed that the different evaluation were caused by their different cultural backgrounds. The results of research can be summarized as follows. As to the red colors, Korean students preferred vivid and light tone coloration, and disliked dull and dark tone coloration, the same tone coloration. but American students preferred usually the same tone coloration and preferred coloration of 4 tone skirts and vivid jacket, dull and dark tone coloration. As to the yellow colors, Korean students preferred dull and dark tone coloration and disliked the same tone coloration. American students preferred vivid and light tone coloration and disliked dull tone coloration as dull jacket and skirt. As to the green colors, Korean students preferred dull and dark tone coloration and disliked the same tone coloration. American students preferred dull and dark tone coloration and preferred the same tone coloration.

• 한국의류학회지
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• 제15권3호
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• pp.297-307
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• 1991

The purpose of this study was to investigate the effect of physical type and age on preference for color and fabric motifs in women's clothing design. Color preference measures consisted of fabric samples in solid colors and drawings of clothing styles painted in colors. Preference for fabric motifs was assessed by printed fabrics in various patterns and sizes. All of the preference measures were devised specifically for this study. Furthermore, items on height and weight for physical type as well as age of the subjects were included in the questionnaire. Data were obtained by means of structured interviews and self-administered questionnaires from 588 women ($20\~60$ years of age) in seoul. Analysis was by chi-square ($X^{2}$), frequency, percentage, and mean. On color preference, a small but significant body type, height, and age effect was found on some types of clothing. Preference for fabric motifs was affected by body type; height of subjects was related to preference for size of motifs, and age was related to choice, size, and width of striped motifs. It was concluded that body type, height, and age are 1e3st effective in predicting color preference. Fabric motif preference was influenced more by age than by body type or height. Generally, there was some similarities in preference for lines and fabric patterns among slim body types, tall figures, and younger age groups as well as heavy body types, short figures, and older age groups.