• 복식
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• 제53권8호
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• pp.53-63
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• 2003

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.

• 한국의류학회지
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• 제19권2호
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• 한국인쇄학회지
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• 제20권2호
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• pp.141-152
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• 2002

From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2018년도 추계학술발표대회
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• pp.869-872
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• 2018

온라인 뉴스 소비의 확산과 함께 댓글은 여론 형성에 큰 역할을 담당한다. 그러나 아직 댓글에 영향을 미치는 형식 요소에 대한 실증 데이터 기반의 연구는 미흡하다. 본 연구는 이의 시작으로 온라인 뉴스 기사 소비의 두 가지 중요 요소 즉, 헤드라인과 댓글의 관계에 대해 다루고자 한다. 이를 위해, 헤드라인의 논조 유무에 따른 댓글의 논쟁 활성화 정도 차를 확인하고자 댓글의 수와 길이를 분석하였다. '이세돌, 알파고 바둑대결', '최저임금', '북미회담' 기사로 총 537건의 해드라인과 약 85만개의 댓글을 수집하였다. 그 결과 논쟁 활성화 측면에서 논조가 있는 헤드라인일때 댓글의 수가 많고 길이가 길어 논쟁이 더 활발한 것을 할 수 있었다. 또, 댓글의 논쟁 주제도 차이가 있어 헤드라인의 논조가 있는 경우에 의견이나 감정을 표출하는 토픽이 더 많았다. 본 연구는 실증 데이터를 통해, 헤드라인의 논조 유무가 댓글의 논쟁의 활성화 정도와 주제에 영향을 주는 요소임을 밝힘으로써 댓글 소비에 대한 새로운 관점을 제시하고, 헤드라인의 형식 요소의 연구의 중요성을 확인한 데 그 의의가 있다.

• Journal of Information Processing Systems
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• 제15권5호
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• pp.1119-1130
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• 2019

With the wide spread of Social Network Services (SNS), fake news-which is a way of disguising false information as legitimate media-has become a big social issue. This paper proposes a deep learning architecture for detecting fake news that is written in Korean. Previous works proposed appropriate fake news detection models for English, but Korean has two issues that cannot apply existing models: Korean can be expressed in shorter sentences than English even with the same meaning; therefore, it is difficult to operate a deep neural network because of the feature scarcity for deep learning. Difficulty in semantic analysis due to morpheme ambiguity. We worked to resolve these issues by implementing a system using various convolutional neural network-based deep learning architectures and "Fasttext" which is a word-embedding model learned by syllable unit. After training and testing its implementation, we could achieve meaningful accuracy for classification of the body and context discrepancies, but the accuracy was low for classification of the headline and body discrepancies.

• 아태비즈니스연구
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• 제14권4호
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• pp.413-429
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• 2023

Purpose - The purpose of this study is to investigate the determinants of consumers' inflation expectations using consumers' inflation perceptions and the sub-components of consumer price index (CPI) basket in South Korea based on a consumer survey conducted by the Bank of Korea (BOK). Design/methodology/approach - Using Carroll's (2003) epidemiological model, we analyzed data from January 2013 to January 2023, resulting in a data set of 121 observations for both inflation perceptions and inflation expectations. This study focuses only on aggregate inflation expectations and perceptions because of data availability from the BOK. Findings - Professionals' forecasts play a major role in forming consumers' inflation expectations, whereas the actual headline CPI and consumers' inflation perceptions do not. These results remain robust when including the sub-components of the CPI basket in the analysis. Research implications or Originality - It would be the most efficient way to suppress professionals' expected inflation in fighting against a substantial spike in consumers' inflation expectations. To guide consumers' inflation expectations based on BOK's inflation targeting, the bank needs to consider professionals' forecasts in devising monetary policies.

• 한국언론정보학보
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• 제27권
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• pp.283-316
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• 2004

본 연구는 국책사업인 핵폐기장 유치와 관련해 지역간 경쟁과정에서 나타난 갈등적 이슈들을 해당 지역신문들이 어떻게 다루고 있는지를 뉴스프레임 분석을 통해 고찰했다. 연구대상인 광주일보, 매일신문, 전북일보의 뉴스기사 분석결과, 핵폐기장이라는 같은 사건에 대해 각각의 신문들이 사용하는 주요 프레임이 상이하게 나타났다. 우선 광주일보와 매일신문에서는 대항 프레임이 높게 사용되었으며, 이와 달리 전북일보에서는 지역발전 프레임이 가장 높게 집계되었다. 또한 헤드라인 주제어와 뉴스프레임 구성은 깊은 연관성이 있는 것으로 밝혀졌다. 광주일보와 매일신문의 대항프레임 기사에서는 헤드라인 주제어로 핵폐기장 사용 빈도가 높았으며, 지역발전 프레임의 전북일보기사에서는 헤드라인 주제어로 방사성폐기장이 압도적으로 높게 나타났다. 정부의 '양성자'와 '핵폐기장' 연계정책 발표 이후에도 광주일보와 매일신문에서의 뉴스 프레임은 그 이전과 비교하여 변화가 거의 없었다. 이에 반해 전북일보에서는 연계 정책 발표 이후, 대항 프레임이 현격히 감소한 대신에 정책 프레임은 크게 증가한 것으로 집계되었다. 동시에 전북일보의 헤드라인 주제어 사용에서 핵폐기장은 급격하게 감소하였으며, 방사성폐기장은 급격하게 증가한 것으로 나타났다. 이러한 결과에서 전북일보는 헤드라인 주제어로 방사성폐기장을 즐겨 사용하여 핵폐기장의 부정적 이미지를 최소화하고, 핵폐기장 유치가 곧 지역발전이라는 여론을 조성한 것이라 할 수 있다. 언론이 구성한 세계가 현실 그 자체가 된다는 그간의 프레임 연구 결과들은 당시 전북 부안으로 핵폐기장 유치가 결정된 것은 결코 우연이 아님을 보여주고 있다.

• 한국의류학회지
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• 제34권2호
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

• 한국의류학회지
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• 제32권7호
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• pp.1082-1094
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• 2008

The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

• 수산해양기술연구
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• 제16권2호
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• pp.55-59
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• 1980

크기가 실물어구의 1/450이고, 망지는 각각 결절망지와 라셀망지를 쓴 건착망의 모형어구를 제작하여 발돌의 수중중량을 4g~20g까지 변화시킬 때의 침강속도와 죔줄의 장력을 비교한 바, 침강속도는 결절망지를 쓴 쪽이 1.4~1.8 빠르고, 죔줄의 장력은 라셀망지를 쓴 쪽이 10~20% 적었다. 따라서, 어군의 도피를 빨리 차단한다는 의미에서는 결절망지가 라셀망지보다 유리하다고 볼 수 있다.