Journal of the Korean Graphic Arts Communication Society (한국인쇄학회지)
- Volume 20 Issue 2
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- Pages.141-152
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- 2002
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- 1226-1149(pISSN)
Typeface and Color; Focused on Two-Page Spread Color Advertisements in Women's Magazine
여성잡지광고에 나타난 활자체와 색상에 대한 연구
- Kang, Young-Reep (Division of Advanced Science and Technology, in Joongbu University) ;
- Lee, Kwang-Sook (Advertising and PR Dept. in Joongbu University)
- Published : 2002.10.01
Abstract
From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.
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