• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.83-108
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• 2007

Since the 1992 UN Conference for Environment and Development held in Rio de Jaineiro, Sustainable Development has become the global thesis. More than 170 countries signed the Agenda 21 for the sustainable action plan, and adopted the sustainability concept as the key concept of dealing with the environmental, social, ethical, and economic problem. Sustainability is one of the main marketing challenges in the 21st century. By integrating social and ecological criteria, marketing may can make valuable contributions to sustainable development. Regarding the sustainability marketing, it is difficult to find the domestic marketing research on the thesis of sustainable development, and this is the definite evidence that the Korean marketing researchers do not realize the importance of the thesis of sustainable development which is internationally suggested as the new paradigm of change. The purpose of this study is to build the conceptual background and explore the research direction in order to introduce and adopt the concept of sustainable development in the domestic marketing research field. The present paper proposes a comprehensive conception of sustainability marketing, defined by six step: analysis of social-ecological problems; analysis of consumer behavior; normative sustainability marketing; strategic sustainability marketing; instrumental sustainability marketing; and transformative sustainability marketing. The aim of the paper are to clarify the concept of sustainability marketing. To accomplish this research purpose we discuss the sustainable development which is the conceptual background of sustainability marketing, analyze the characteristics of the sustainability marketing, and finally summarize the research results and present the suggestions for further research. Sustainability marketing embraces the idea of sustainable development, a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability Marketing goes beyond conventional marketing thinking. If marketing is about satisfying customer needs and building profitable relationships with customers, sustainability marketing may be defined as building and maintaining sustainable relationships with customers, the social environment and natural environment. By creating social and environmental value, sustainability marketing tries to deliver and increase customer value. Sustainability Marketing aims at creating customer value, social value and environmental value. Sustainability marketing integrates social and ecological criteria into the whole process of marketing, and can be differentiated in six steps: (1) Analysis of the social and ecological problems, generally and specifically with respect to products which satisfy customer needs and wants; (2) Analysis of customer behavior with special aspect to social and ecological concerns; (3) Corporate commitments to sustainable development in the mission statement, development of sustainability visions, formulation of sustainable principles and guideline, setting of socio-ecological marketing objectives and goals (normative aspects of sustainability marketing); (4) Sustainability segmentation, targeting and positioning, and timing of market entry(strategic aspects of sustainability marketing); (5)Integration of social and ecological criteria into the marketing-mix, i.e. products, services and brands, pricing, distribution and communication(instrumental aspects of sustainability marketing); (6) Participation in public and political change processes, which transform existing institutions towards sustainability(transformative aspects of sustainability marketing). The first two steps begin with an analysis of the company situation. In sustainability marketing it is crucial not just to know consumer needs and wants, but also to find out about the ecological and social problems of products along their whole life cycle. The intersection of socio-ecological problems and consumer wants sets the ground for sustainability marketing. Step three to five describe the implementation of sustainability marketing. Social and ecological criteria are fully integrated into the mission statement, strategies and marketing-mix. Step six is one of the specifics of sustainability marketing. It is about the commitment of company to sustainable development and their active participation in public and political processes in order to change the existing framework in favor of sustainability.

• The Korean Journal of Ecology
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• v.20 no.1
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• pp.69-78
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• 1997

The development of stream ecology, especially the progress of that field in North America, has been briefly reviewed, and stream studies in Korea were analyzed through literature survey. During the last two decades, theoretical advances in stream ecology and understanding of the structure and function of stream ecosystem were made from the studies mainly in North America. Early studies (1960-1970) focused on determination of the environmental factors controlling the distribution and abundance of organisms dwelling in streams. Introduction of conceptual development, such as the functional feeding concept, river continuum concept, and nutrient spiraling was notable in the late 70's and the 80's. For last 20 years, experimentation approaches to apply ecological principles were very fruitful in the understanding of community structure. Even though studies on the stream ecosystem is Korea have a long history, most of works were concentrated on limited subjects: water quality, abundance and distribution of aquatic insects and fishes. Basic ecological attributes of stream organi는 and test of ecological principles have rarely been a subject of research topics. We must concentrate our effort to enhance our understanding of stream and river ecosystem through qualitative, experimental and interdisciplinary approaches.

• Journal of the Korean housing association
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• v.13 no.2
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• pp.55-64
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• 2002

This study aims at the suggestion of possibility that a housing density will maintain properly and that an ecological hill housing will recover a rapport with the ground. That is, both residential planning on the hillside and ecological architecture as a concept for development are chosen for study category, and relationship between the hillside and the hill housing is theorized and then propriety is analysed through application of the ecological planning elements. The results of this study are as follows: 1. Now that the hillside is regarded as an idle land that preserves natural environment and maintains ecosystem, it must be developed on the basis of awareness that nature and human beings exist together. 2. Analysis of geographical factors must be advanced because it is inevitable that the development of the hill housing should be performed properly to the geographical characteristics. 3. Planning elements of ecological residential block which are possible for constructing on the hillside can be developed and applied, on the basis of geographical characteristics, by classifying them into two areas; housing estate, building and unit.

• Korean Institute of Interior Design Journal
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• v.13 no.4
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• pp.56-65
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• 2004

Contemporary Architecture is showing many aspects on the ground of ecological paradigm, while, searching for a new architectural direction to make importance of environment that has been still little accounted of a subject of discussion. And 'sustainability'will become a central concept of a Contemporary architectural topic, continuously. With a demand of the time, ecological inclinations have been started to develop a collective low-rise housing project. It is going to expands several fields, but for reasons of social economic activity for human fundamental being, potentialities of basic problem solution are enough for ecologyㆍenvironment, but distinct direction and measures are still not obvious conditions. This study is for healing restoration in global environment, with architectural approach, through analyzing relation between ecological architectural space and nature, and abstracts various inter-relational aspect's specific character. the purpose of this study is another approach of intimate relation of ecological architecture and nature. Therefore, this study is significant to be on the search for a start to suggest a new point of view to ecological architectural space.

• KIEAE Journal
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• v.2 no.1
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• pp.33-40
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• 2002

The objective of this study is to interpret a typical Korean traditional settlement for searching for planning criteria of ecological friendly housing estates. The interpreting framework is five environmental ecological ideas as the adaptation to the exterior of village, the eco-space in village, the interior of house, the cycling of material and the reasonable energy system, prevention of environment pollution and reduction of wastes. Through the interpretation, it has been found out that Bang chon village has been developed to an environmental ecological rational setting and has the meaningful elements for environmental friendly housing estates. Particularly, the spatial components of Bang-chon are characterized by the concept of multi-function, and diversity, which are worth of being considered as important planning of ecological friendly housing estates.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.52-61
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• 2005

Ecological traces appearing in contemporary architecture are based on modern architecture and most aspects on the contemporary architecture are related with the successive trend or break of the modern architecture. The concept of environment in the modern age has established clear destination, as it has been considered as nature. The architecture under a mechanical world view in the modem age has sustained the opposing connection with nature as environment. However, there have been architects maintaining the sympathy with nature in that vortex. This trend has been regarded as same context as ecological architecture and estimated to the outpost of ecological characteristics appearing in the contemporary architecture. This study is to make it clear that the ecological manifestation in the contemporary architecture is based on the ecology in the modem architecture through considering ecological ideals of architects in the modern architecture and considering space composition and structural properties in the modern architecture of ecological paradigm. The scope of this study contains spacial analysis, design strategy, and design types of organic architecture in nature, which has appeared from the modern age. First, the division into period is carried out according to the organic tendency of non-mainstream in the modern architecture: Arts and Crafts Movement, Art Nouveau, Sezession, Expressionism, Organic Architecture, Regionalism, Internationalism. Therefore, this study is significant to be on the search for a start to suggest ecological point of view to architectural space in modern architecture and is search organic characteristics for ecological characteristics in modern architecture; organic relation, thermal buffer space, regionalism, multi-layer, energy efficiency.

• Journal of the Korean Geographical Society
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• v.38 no.6
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• pp.961-970
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• 2003

The 1972 United Nations Conference on the Human Environment sparked off actions aimed at protecting the ocean on all scales. Physical science was essentially in the foreground, and the ecological dimension remained in the background as well. During the following two decades, ocean uses increased and spread unexpectedly, and there was an urgent need for management patterns to deal with coastal areas, regional seas, and with the ocean as a whole. Meanwhile, mainly thanks to the Man and the Biosphere (MAB) programme, the ecological dimension of the environmental issue became more evident, while the concept of sustainable development was designed by the World Commission on Environment and Development (1987). As far as the ocean is concerned, by adopting Agenda 21, the 1992 Conference on Environment and Development (UNCED) could neither embrace a wholly ecology-oriented policy, nor adopt the concept of sustainable development in its whole extent. This circumstance encourages efforts to consider the ocean from an effective ecological perspective, and to explore how cultural and ecological systems have interacted. Hence the concept of diversity becomes an increasingly key factor.

• Journal of Fashion Business
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• v.24 no.5
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• pp.72-88
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• 2020

Various methodologies have been proposed in discussions of sustainability to meet the needs and sustenance of both civilization and the ecosystem. Among them, the modern concept of biomimicry is emerging as a way to meet both the concepts of sustainable 'development' and 'society', due to its philosophical position encompassing the human-centered world view and the non-human-centered view of ecocentrism. Therefore, in the field of design in which it is necessary to take responsibility for environmental and social problems, this could be a good way to solve these issues. Biomimicry design can generally be divided into three stages: form, function, and ecosystem. From the point of view of ecological sustainability, ecosystem imitation is the most advanced and appropriate design approach that can solve the problems or even prevent them. Accordingly, this study derived a biomimicry design approach in the ecosystem imitation stage based on the concepts of biomimicry, ecological sustainability, and ecological aesthetics. The detailed approaches are 'imitation of the natural providence', 'imitation of the ecosystem's creation process', and 'imitation of the ecological cycle'. This study investigated and presented cases, such as the design imitating the ecological mechanism of microorganisms and the work using mark-making based on the derived design approach, because it could be too conceptual and idealistic by itself. Through this, we explored a method of applying and visualizing the concept of biomimicry in textile design at the ecosystem imitation level and showed its feasibility, although it still has difficulties in practical use.

• Korean Institute of Interior Design Journal
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• no.25
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• pp.236-244
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• 2000

The concept of the true house' is based on the balance of a person's life and nature and represents the life in which lies an organic harmony between environment and ecology. However, humans have always been in a position of dominance over nature and with their developments have brought on much destruction and corruption to the ecosystem. With this, the position of the true house has intensified and the ecological approach of architecture has started to come into consideration as its alternative plan. Accordingly, it is essential to reconstruct and take on a new perspective of nature. The conversion to a more Oriental approach, which dwells in the adaptation and harmony of nature, is especially sufficient to the ecological aspect of architecture. From this we can realize that the ecological approach is none other than a modern interpretation of what our ancestors have lived by. In other words, an architectural concept deriving from the adaptation of climate, season, and nature-the coexistence of man and nature. From an ecological point of view, the idea of favoring nature in the traditional house can be found in the inclination of being one with nature by adapting to its geographical and preferable climate conditions. This results in the use of natural energy, the use of natural resources, the organic connection between the inner and outer natural space, and the application of nature itself. By approaching these elements from a modern point of view and applying it to the current time, we can open up the door to a more lasting human-environment based ecological position of architecture where our own climatic characteristics and traditions can be reflected in the pursuit of harmony between man and nature.

• Korean Institute of Interior Design Journal
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• no.11
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• pp.45-56
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• 1997

In the process of modermization the problem of environment destruction has become a worldwide issue. And now this problem is a concern for all branches of science, including that of architectural desigv. This thesis tries to find the meaning of ecological architectural space, one that encreases the organic relationship, and communication, between architectrual space and urban environmental space, between human beings and architecture, and between human beings and their environment. As an example, we will take a look at the architectural space-design of Frei Otto, who offers diverse creative ecological architectural forms. His concept of architecture has the critical character when compared with the traditionan conventional concept of architecture. The ecological characteristics of his architectural spacedesign can be summarized as follows: The first characteristic is his ample use of natural objects in the architectural structure. An ample use of living things like trees and plants as well as of inanimate thing like water, wind as architectural elements enhances the functional efficiency of architecture. The second characteristic is its ecological architectural system, which saves energy faciliates ventilation by changing the position and direction of the building, by systematically applying the materials, and by efficiently arranging the inner space. The third characteristic is the dematerialization of architecture and the use of materials that are economical and appropriate for the circulation system of nature. The use of natural elements and recycling natural objects, makes it possible to reuse materials of the destroyed building. In short, the ecological architecture of Frei Otto, which shows the relation between human beings and architecture, presents diverse possibilities of the archtectural space as a complex natural system, which is more than a simple combination of separatge elements.