• Asia pacific journal of information systems
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• v.18 no.4
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• pp.105-130
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• 2008

Consumers of e-learning market differ from those of other markets in that they are replaced in a specific time scale. For example, e-learning contents aimed at highschool senior students cannot be consumed by a specific consumer over the designated period of time. Hence e-learning service providers need to attract new groups of students every year. Due to lack of information on products designed for continuously emerging consumers, the consumers face difficulties in making rational decisions in a short time period. Increased uncertainty of product purchase leads customers to herding behaviors to obtain information of the product from others and imitate them. Taking into consideration of these features of e-learning market, this study will focus on the online herding behavior in purchasing e-learning contents. There is no definite concept for e-learning. However, it is being discussed in a wide range of perspectives from educational engineering to management to e-business etc. Based upon the existing studies, we identify two main view-points regarding e-learning. The first defines e-learning as a concept that includes existing terminologies, such as CBT (Computer Based Training), WBT (Web Based Training), and IBT (Internet Based Training). In this view, e-learning utilizes IT in order to support professors and a part of or entire education systems. In the second perspective, e-learning is defined as the usage of Internet technology to deliver diverse intelligence and achievement enhancing solutions. In other words, only the educations that are done through the Internet and network can be classified as e-learning. We take the second definition of e-learning for our working definition. The main goal of this study is to investigate what factors affect consumer intention to purchase e-learning contents and to identify the differential impact of the factors between consumers with purchase experience and those without the experience. To accomplish the goal of this study, it focuses on herding behavior and perceived usefulness as antecedents to behavioral intention. The proposed research model in the study extends the Technology Acceptance Model by adding herding behavior and usability to take into account the unique characteristics of e-learning content market and e-learning systems use, respectively. The current study also includes consumer experience with e-learning content purchase because the previous experience is believed to affect purchasing intention when consumers buy experience goods or services. Previous studies on e-learning did not consider the characteristics of e-learning contents market and the differential impact of consumer experience on the relationship between the antecedents and behavioral intention, which is the target of this study. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and distributed to 629 informants. 528 responses were collected, which consist of potential customer group (n = 133) and experienced customer group (n = 395). The data were analyzed using PLS method, a structural equation modeling method. Overall, both herding behavior and perceived usefulness influence consumer intention to purchase e-learning contents. In detail, in the case of potential customer group, herding behavior has stronger effect on purchase intention than does perceived usefulness. However, in the case of shopping-experienced customer group, perceived usefulness has stronger effect than does herding behavior. In sum, the results of the analysis show that with regard to purchasing experience, perceived usefulness and herding behavior had differential effects upon the purchase of e-learning contents. As a follow-up analysis, the interaction effects of the number of purchase transaction and herding behavior/perceived usefulness on purchase intention were investigated. The results show that there are no interaction effects. This study contributes to the literature in a couple of ways. From a theoretical perspective, this study examined and showed evidence that the characteristics of e-learning market such as continuous renewal of consumers and thus high uncertainty and individual experiences are important factors to be considered when the purchase intention of e-learning content is studied. This study can be used as a basis for future studies on e-learning success. From a practical perspective, this study provides several important implications on what types of marketing strategies e-learning companies need to build. The bottom lines of these strategies include target group attraction, word-of-mouth management, enhancement of web site usability quality, etc. The limitations of this study are also discussed for future studies.

• Hwankyungkyoyuk
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• v.19 no.3
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• pp.20-39
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• 2006

The purpose of the study is to develop e-Learning contents of environmental education for middle school students. The contents were developed based on literature review, the analysis of domestic and foreign programs and e-Learning contents on environmental education and expert advice. There are five main characteristics. First, this program has 12 sessions and is divided into six parts: introduction, air, water, animals and plants, soil, and resources and energy. Second, the contents were developed with consideration of middle school students' consist of optimized for learners by analyzing the needs of middle school students. Third, each part consists of five steps: "open", "unfold", "foster", "strengthen & refine", and "addition." Fourth, the contents have been developed in line with SCORM, an international standard for distnt education, to ensure reusability, accessibility, interoperability, and durability. Fifth, the contents are developed for blending online and off-line education. Developed program evaluated by 8 environmental education experts according to 10 evaluation item of total contents and contents development structure. In result, it evaluated comparatively high score.

• Journal of the Korea Society of Computer and Information
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• v.10 no.5 s.37
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• pp.323-332
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• 2005

In this Paper, we design and implement an e-Learning system with dynamic learning contents Providing and re-time assignment system. The learner can select the dynamic learning contents Providing environments with test and Quiz Phase according to the learners' characters and interest to improve the learning effects. Also, we develop the real-time assignment system which is composed of multiple choice and essay test and can provide the interaction between teacher and learner immediately.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.504-514
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• 2013

Purpose: This study was to identify the educational effects of self directed learning applying basic nursing practice contents of e-learning on nursing students' knowledge, self-confidence, and learning satisfaction. Method: This study applied a quasi-experimental pre-test and post-test control group design with 63 freshman nursing students (31 experimental group, 32 control group) of G. university in Incheon, Korea as subjects. The e-learning content was about the application of topical medications, central line care, and blood transfusion. All were available at the web site in school. Self-directed e-learning was more than 120 min.(3 times a week, 2 weeks)during Sep-Nov in 2011. In both groups, there were no significant difference in general characteristics, self-directed learning readiness, knowledge, and self-confidence for the pre-homogeneity. Results: The experimental group showed a higher level of improvement in knowledge and learning satisfaction but not significantly. However, the self-confidence was significantly improved in the experimental group. Conclusion: When self-directed learning using e-learning contents added to the conventional practical class, it may be beneficial for the nursing students to learn skills effectively.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.482-489
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• 2013

The purpose of this study was to identify the relationship of instructional design, perceived learning transfer, and satisfaction. The data were collected using questionnaire from the sample of 239 nursing students. The level of learning transfer was explained by introduction with learning context & providing guidance and initial attention. The level of learning transfer was explained by learning object with motivation, learning goal alignment, accessibility and feedback & adaptation. The level of program satisfaction was explained by introduction with learning context & providing guidance and initial attention. The level of program satisfaction was explained by learning object with motivation, presentation design, interaction availability, feedback & adaptation, learning goal alignment and contents quality. The findings serve as basic data to design e-Learning program to improve learning transfer and satisfaction.

• Proceedings of the Korea Contents Association Conference
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• 2003.11a
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• pp.53-59
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• 2003

Recently, social interest are increasing to e-learning system. for realizing efficient e-teaming system, reports plagiarism inspection is the most important topic. This paper describes the methods of reports plagiarism inspection and analyzing the S/W tools to implement e-learning system.

• Proceedings of the Korea Multimedia Society Conference
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• 2004.05a
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• pp.729-732
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• 2004

최근 e-Learning에 대한 관심이 많아지고 있는 가운데, 기존의 e-Learning은 웹에서의 설계방식이 주류를 이루었다. 이러한 웹 기반에서 사용되는 LCMS(Learning Contents Management System)는 LMS(learning Management System)와 CMS(Contents Management System)를 통합할 수 있고, 다양한 학습 콘텐츠를 부분적으로 업그레이드하고 재구성할 수 있는 환경으로 확대되고 있다. 하지만, 웹 기반의 e-Learning 설계는 유비쿼터스 환경에는 적합하지 않다. 기존 웹 기반의 LCMS은 다양한 학습기기를 사용할 수 없으며, 적시성(Just-in-time)이 이루어지지 않아, 학습시 불편함이 발생된다. 이에 본 논문에서는 다양한 학습기기와 적시성에 대한 문제를 해결할 수 있도록 유비쿼터스 환경에 적용될 수 있는 LCMS 기반의 e-Learning 설계 방법을 제시 하고자 한다.

• The Korean Journal of Emergency Medical Services
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• v.6 no.1
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• pp.65-75
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• 2002

This study was designed to develop e-Learning multimedia contents to provide the first aid rescuer with the basic resuscitation, members of the public, corporations and any other institutions who wish to learn this skills. It is carried out from October to December in 2001. This program was constructed on the basic of the network-instructional system Design model, this model has severalprogressive steps, which includes the planning, analysis of the contents, development of the contents, instructional design, development of web-based and multimedia, pilot test, implement, and evaluation. The URL of this site is http://www.cyber.hc.ac.kr named as the cyber education program for the basic resuscitatingskill. This contents consisted of 8 chapters providing as follows : Introduction, anatomy and physiology of heart-ling, Adult Cardio-Pulmonary Resuscitation, Adult Foregin-body Air-Obstruction, Child Cardio-Pulmonary Resuscitation, Child Foregin-body Air-Obstruction, Infant Cardio-Pulmonary Resuscitation, Infant Foregin-body Air-Obstruction. To make the learning more interesting, as much animation and videos were integrated. In conclusion, this e-Learning multimedia contents will be useful for student as well as members of the public. It significantly increases the chances of saving the life of person who has collapsed.

• Educational Technology International
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• v.10 no.2
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• pp.127-143
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• 2009

The purpose of this study was to identify the interaction patterns in distance only mode e-Learning. In order to investigate this study, messages shown in the electronic notice board were analyzed to see how interaction occurs between teacher and learner or learner and learner under the e-learning of cyber university. To analyze messages was applied according to the framework by Henri's contents analysis model. As a result of contents analysis on electronic board, the participative dimension was 399 messages. A learner put on 7~8 messages a day. The number of messages was low compared to the number of learners, but the number of inquiries was about 140. That means that each learner contacts and checks messages at least once a day. The meaning dimension was 600 units. The main interaction patterns were Interactive-social-cognitive-metacognitive. This means that e-Learning in distance only mode leads a positive attitude of learners as a self-directed learning, and needs teacher's well-structured instructional strategies for increasing interaction. In conclusion, social dimension and interactive dimension of messages support learners psychologically in the process of learning though they directly guide learning under the circumstances of e-learning lacking face-to-face element. It can be interpreted that the teacher's role is significantly important in order to attract learners' positive participation and cognitive and meta-cognitive dimension of messages and activities

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.181-189
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• 2006

The ubiquitous technology has requested many changes both to the way of learning and to the way of convergence learning content development. However, until now most of e-Learning contents can not meet the requirements of technology convergence and are not developed from the user's perspectives. In this paper, we focus a convergence learning model that is learner-oriented structure, active use of formal and informal learning. Furthermore, examine carefully importance about task analysis, storytelling, and feedback design strategy of learning management system for e-Learning content development. In this context, this paper suggests the effective e-Learning content development method in a convergence era.