• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.258-273
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• 2012

The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

• Land and Housing Review
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• v.1 no.1
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• pp.125-134
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• 2010

Integrating corporate culture in a merger enterprise is considered as one of the most important variables to decide M&A success. This study established a conceptional model according to the preceding study on integrating corporate culture and organizational effectiveness, and formulated a hypothesis on the interrelation between a seven factors of corporate culture proposed by Pascale & Athos and Peters & Waterman and organizational effectiveness. The result of applying multi-regression analysis to test the hypothesis is as follows; firstly, all of a merger enterprise's cultural factors have meaningful influence on job involvement among organizational effectiveness; secondly, all of them have sincere influence on job satisfaction among organizational effectiveness except shared value; and thirdly, all of them except skill have significant influence on organizational harmony among organizational effectiveness. This is a significant empirical and exploratory study to ascertain the variables of corporate culture factors, and to verify their effects on organizational effectiveness.

• Korea Trade Review
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• v.45 no.3
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• pp.91-117
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• 2020

This study aimed to understand the relationships among the institutional pressure and the level of compliance and corporate value. The research focuses on four main variables, which are regulatory pressure, normative pressure, and cultural-cognitive pressure as the institutional pressure, and the CSR score as the level of the firm's compliance. We examined the impact of the institutional pressure on the firm's compliance-level, together with the effect of compliance level on the corporate value. We analyzed the 3,792 CSR data listed in China's A market and 31 province and city-level data from China. Results showed that institutional pressure had a positive influence on the firm's compliance level. The corporate value was greater with a high compliance level when the institutional pressure was high. The firm's compliance level negatively influenced corporate value when the institutional pressure was low. This study took into account a level of institutional pressures in three dimensions when investigating the effect of CSR compliance level on the corporate value. Thus, this study has a unique academic contribution by demonstrating that CSR activities can have a positive or negative effect depending on the institutional environment for each firm. The findings of this study also provide valuable insights to industry practitioners by suggesting the importance of considering the institution-specific condition when deciding to comply with the institutional pressure.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.139-152
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• 2013

Although a series of studies shows the fact that a company's reputation could affect its sales rate and stock price, due to the increased use of SNS, the research related to the online measurement method for the corporate reputation has been relatively insufficient. This study explores a design for a method to quantify the corporate reputation value by reconstructing the discussions in literature review. Concretely, this study divides the corporate reputation value into the corporate identity information and the corporate awareness information, which includes the following five sub-categories: (1) the quality of product and service; (2) the employment environment; (3) the corporate vision; (4) the social responsibility; and (5) the business achievement. Additionally, for the corporate identity assessment, this study considers the following six factors: (1) Agreeableness (Goodness), (2)Capability (Ability), (3)Enterprise (Rise), (4)Chic (Class), (5) Ruthlessness (Authority), and (6)Informality. Based on these categories and factors, this study develops a technique quantifying the corporate reputation value by selecting 'word items' for the reputation search, and after conducting a frequency analysis in a survey. Also, to verify the result, this study exemplifies the reputation of three SI companies in Korea which could be utilized by using the commercialized reputation service. This study firstly attempts the corporate reputation measurement by classifying the identity and the awareness (corporate image and communication) upon a company in detail and enables its real applicabilities by proposing a formula to measure the reputation scores which can be utilized by verified word items from a frequency analysis.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.151-171
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• 2010

Multi-culturalization in our society may be the cause of many problems, but if appropriately dealt with, diversity brought on by multi-culturalization could resolve chronic abuses in education and create a new culture, thereby contributing greatly to national development. The purpose of this study was to examine the current research on multi-cultural education and to provide a normative orientation to multi-cultural education. The literature research was conducted between March 2008 and September 2009. The followings are the findings of this study. First, the results reveal that the appropriate target of a multi-cultural society should not be assimilation, but rather, multi-culturalism. Multi-culturalism has greater adaptability, and the key lies in its respect for human rights, its strengthening of multi-cultural capacity, and its consideration for the minority by moving toward corporate multi-culturalism that aims for equality in results. Second, the first form of multi-cultural education emphasizes neutrality and argues that it is the best way to respect different cultures. This form of multi-cultural education emphasizes neutrality toward "sameness." In this context, sameness means equality of the rights of human beings. The other form of multi-cultural education emphasizes diversity and argues that it is the best way to respect different cultures. It focuses on the recognition of particularity. But it reveals its shortcomings when it excludes interaction not only between an individual and the culture, but also between the insider and outsider of the culture and its social institutions. Thus, multi-cultural education for mutual understanding is suggested. Third, it has been found that pure homogeneous nationalism must be destroyed, but nationalism needs to transform itself rather than be abolished in a globalized and multi-cultural society. Moreover, on behalf of pursuing open nationalism, the self-transformation of nationalism is advisable, in order to for it to overcome its antagonistic and exclusive nature.

• International Journal of Computer Science & Network Security
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• v.21 no.9
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• pp.292-296
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• 2021

The purpose of this article is to explore the modern branding - its nature, history, originality, spirit and value to consumers. In particular, graphic design of the brand is an important component in terms of the modern European culture. The scientific novelty of the work implies the study of the contemporary design, which widely embraces the sphere of cultural and social life and can contribute to the development of progressive phenomena in society, as the design can literally be defined as a rethinking, a search for new meanings. The design itself is a versatile means of communication at the level of feelings and meanings. One of its main goals is the harmonization, and even formation of perception of the world, creation of new images or rethinking the essence of ordinary things. Hence, the research in the field of the design development is topical in the worldwide cultural space..

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.267-275
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• 2021

This study investigates the relationship between cultural distance and entry mode choice, where the foreign investor firm and the host country are both from emergent economies. Within this framework, research is limited and the issue is whether companies, regardless of their specific situations, have the same strategy when they meet a high degree of uncertainty in the host environment. In this study, we focused on the influence of informal institutional factors: cultural distance, that has been extensively analyzed in international business, measured by Kogut and Singh index and defined according to Hofstede, Globe Project and Schwartz approaches. The general trend derived from prior research proves that when a company from a developed country is involved; overall more enthusiasm is shown for wholly-owned subsidiaries rather than joint venture. This result still stands validated for corporations from this emergent economy area. Our analysis of a sample of 163 FDI in the Kingdom of Saudi Arabia (KSA) using logistic binary regression model reveals that the foreign firms prefer to establish wholly-owned subsidiaries in the host country over entering into a joint venture with a local firm, taking into consideration the large cultural distance.

• Archives of design research
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• v.20 no.3 s.71
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• pp.163-178
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• 2007

The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.187-197
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• 2019

The purpose of this study is to analyze the capacities of innovation in the organization, and to examine the effects of corporate entrepreneurship, R&D capability, technology commercialization capacity and technology orientation. First, the research model and hypothesis were established based on the literature research and 153 questionnaires were distributed and collected among management office workers among manufacturing workers in Kyungbuk. The results of this study confirm that the corporate entrepreneurship positively affects R&D capacity and that R&D capacity has a positive effect on technology commercialization capacity. And we confirmed the significant moderating effect of technology orientation. However, there is no mediating effect of R&D capability on the relationship between corporate entrepreneurship and technology commercialization. These findings can provide guidelines for organizational management in the cultural aspect by identifying the effects of in-house entrepreneurship and technology orientation on cultivating the innovation capacity of management office at the organizational level.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.777-785
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• 2017

The MICE industry is a new industry that combines corporate meetings, intensive tours, conventions and exhibitions. The convention (the international conference itself) is a conception born from the interpretation of multiple industries such as conferences, incentive tourism, exhibitions and fairs. It is therefore necessary to develop products that can contribute to the revitalization of the MICE industry. We will participate in globalization era trends by developing original design with unique color sense as well as traditional beauty and elegance that can represent the Korean Wave in order to develop high value-added fashion cultural products. We examine the formative characteristics of Chogakbo and apply them to the harmony of geometrical characteristics and colors. The morphological characteristics and sewing method of the Korean traditional 'fo' were also used for shirt designs. It is a fashion cultural product that applies to the Korean Cheokagbo design as well as maintains a basic aloha shirt design that can be worn by everyone (regardless of gender and age) to make it globally acceptable. We used a simple and interesting geometric configuration of the surface represented by the surface composition of the patchwork as well as proposed a design costume by 3D clothing simulation work. The research results can be used as basic data for the domestic fashion market and cultural goods market.