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Purchasing Behavior of Cosmetics of Chinese Women Depending on Their Complex Purchasing Tendencies (중국여성들의 복합적 구매성향에 따른 화장품 구매행태)

  • Jang, Hye-Jung;You, Eun-Kyung;Kwon, Hye-Jin
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.549-554
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    • 2017
  • This study conducted a survey on 319 Chinese women in their 20s to 50s living in three large cities in China, with an aim to analyze the influence on the purchasing behavior and satisfaction for Korean cosmetics depending on their complex purchasing tendencies. According to the research, the rational tendency was higher when the subjects were over 40 years old and married, and the impulsive tendency was the highest in those in their 30s. There was no huge difference in regions depending on the two tendencies, while there were statistically significant differences in purchasing period, times and costs when buying cosmetics. In addition, purchasing satisfaction for cosmetics had a positive correlation with purchasing tendencies. The subjects pursued convenience in purchasing as their rational tendency was higher, while they sought the trends as their impulsive tendency was higher. Based on the results, it is expected to maximize purchasing satisfaction of Chinese female consumers depending on their purchasing tendencies, if the Korean cosmetics makers provide reliable quality assurance, product exchange and customer management services. It is also expected to help revitalize the beauty market for China as well as Southeast Asia, if the Korean cosmetics companies implement differentiated marketing strategies targeting the customers in the age group with the impulsive consumption tendency.

A Study on Experience of Parents Who Moved to Rural Village for Their Children's Education (전원마을 이주 학부모의 자녀교육 경험에 대한 연구)

  • Shin, Meesook;Kil, Yangsook
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.155-162
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    • 2020
  • We extracted the meaning of educational experience of the parents who moved to rural village for their children's education. While moving to the cities for the childen's education is general trend, moving to the rural village for the children's education is peculiar phenomenon. For the study, in-depth interviews were conducted with six parents who moved to rural village, and the statements were analyzed by the phenomenological analysis method of Colaizzi. As a result, thirty themes, eight theme clusters, and three meaning categories were extracted. Three categories which characterize the experience of parents who moved to rural village for their children are 'longing for nature-friendly life in rural area', 'positive experience of communication and empathy with neighbors', and 'children's happiness-centered education'. Eight theme clusters are 'dislike confined environment of an apartment', 'positive experience of childhood in the countryside', 'value direct and indirect experiences of variety', 'free and stimulating environment of countryside', 'experience of communicating and empathizing with neighbors','regret private education caused by parents' greed', 'value child centered education', 'yearn for the self-directed learning around character and art-physical abilities'. Based on the result, implications were discussed and follow-up studies were suggested.

The Effect of the Government Policy on Foreign Trade of Zhengzhou (중국 정주시의 대외무역에 관한 연구)

  • Li, Feng Ji;Kim, Young-Min
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.295-300
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    • 2020
  • Since China opened its door to the world in 1978, its economic development had been concentrated in the Eastern and Western area compared with the middle area. From 2000s, the Chinese government started to develop the middle area in terms of balanced development. With this goal, "Plan on Zhengzhou Airport Economy Zone", and "One Belt and One Road" has implemented in Zhengzhou, where is the an important traffic center in middle area. Meanwhile, the foreign trade of Zhengzhou has been increased about 10 times between 2009 and 2018. In particular, its growth is the fastest among six central cities in 2018 from the lowest in 2009. This study investigates whether the Chinese government policy has an effect on the foreign trade of Zhengzhou. We find that based on the regression analysis of the Principal Component Analysis (PCA), the government policies has a positive impact on the development of Zhengzhou's foreign trade. It is meaningful that the government policy focused on the advantage of Zhengzhou contributes its development of foreign trade.

Effects of Satisfaction with Green Space on Life Satisfaction and Mediating Effect of Subjective Health Status of the Urban Elderly (도시노인의 녹지환경 만족도가 삶의 만족도에 미치는 영향과 주관적 건강상태의 매개효과)

  • Lee, Sungeun
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.371-377
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    • 2020
  • The purpose of this study is to investigate the effects of satisfaction with green space on life satisfaction and to examine mediating effect of subjective health status in the relationship between satisfaction with green space and life satisfaction of older adults living in cities. For the purpose of the study, older adults aged over 65 years old who participated in 2018 Social Survey conducted by Statistics Korea were analyzed. A total of 4,567 older adults were analyzed using multiple regression analyses and significance of mediating effect was examined using bootstrapping method. Results of the analyses showed that satisfaction with green space had a significant effect on life satisfaction. Since a higher level of satisfaction with green space increased the level of life satisfaction, a direct effect of satisfaction with green space on life satisfaction was revealed. Also satisfaction with green space had a significant effect on subjective health status, so persons with a higher level of satisfaction with green space perceive their subjective health more positively. In regard to mediating effect, subjective health status partially mediated the relationship between satisfaction with green space and life satisfaction of the urban elderly. Results of this study show that green space can be used as an intervention method to improve health and life satisfaction of the urban elderly.

Utilization Behaviour and Influencing Factors of Complementary and Alternative Medicine Therapies Among the Elderly (일부 노인의 보완대체요법 이용행태와 영향요인)

  • Moon, Gi-Won;Kim, Jun-Ho;Kim, Chun-Bae
    • Journal of agricultural medicine and community health
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    • v.38 no.1
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    • pp.25-38
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    • 2013
  • Objectives: The aim of this study is to analyze the utilization behaviour and influencing factors of complementary and alternative medicine (CAM) therapies among elderly people with chronic diseases. Methods: The study population was selected among 9 welfare facilities for the aged in 2 cities among Daegu Metropolitan City & Gyeongsangnam Province by two-stage cluster sampling. 250 senior citizens participated in a face-to-face interview using a structured questionnaire. Logistic regression analysis was performed to examine the association between the utilization of CAM therapies and various characteristics of the elderly. All statistics were analyzed using the PASW (ver 18.0). Results: Among 233 elderly peoples, 70.4% (164 persons) had used various kinds of CAM therapies (including nutritional methods, pharmacologic and biologic treatments, etc.) more than once during the last year. 48.8% (64 persons) ~ 60.7% (88 persons) of the elderly used CAM therapies without health and medical experts' counsel. The elderly with perceptions of CAM therapy used it 2 times more than those without knowledge of CAM therapies. The number of chronic diseases was more likely to increase the usage of nutritional methods (OR=2.92, 95% CI: 1.07-7.97), manipulative and body-based practices (OR=5.85, 95% CI: 1.97-17.34), pharmacologic and biologic treatments (OR=2.92, 95% CI: 1.49-8.17). Elderly with diabetes used nutritional methods 3.76 (95% CI: 1.49-9.47) more than elderly without diabetes. Conclusions: CAM therapies use in the aged with chronic diseases appears common. The findings suggest that the clinical efficacy and safety of CAM therapies on medical management of chronic disease may be investigated and that patient-physician communication need to be strengthened.

A Study on Spatial Structure Analysis Using the Integrated Model of Space Syntax and GIS - A Case Study of the Hapdeok Area in Dangjin City - (공간구문론과 GIS 통합 모델을 이용한 공간구조분석에 관한 연구 - 당진시 합덕읍 일원을 대상으로 -)

  • Yun, Jeong-Mi
    • Journal of the Korean Association of Geographic Information Studies
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    • v.15 no.3
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    • pp.13-22
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    • 2012
  • The spatial structure analysis using the existing space syntax has a weakness only to apply the road factor. Hence, it is necessary to perform a new spatial structure analysis considering the regional characteristics factor as well as the road factor. The purpose of this study is to propose a modified spatial structure analysis which adopts road and regional characteristics factors using the existing space syntax and GIS and then to apply it to the spatial structure analysis of the urbanized areas in Hapdeok town. For the new analysis, the experts' survey has been conducted to derive the spatial structure factors of the area and their relative weights. Specifically, it drew the road factor as well as the regional characteristics factors such as road, district, land value, and building density. This study shows that the existing spatial structure analysis considering only the road factor does not reflect the actual spatial structure but the modified spatial structure analysis considering the road factor and the regional characteristics factors more accurately analyzes the spatial structure of Hapdeok town. Hapdeok is not an area where road networks were developed along main development axis and its centrality was changed, but an area where road networks were developed by effectiveness and equity and its centrality was changed by downtown decline. The towns like Hapdeok is more suitable for applying the modified spatial structure analysis method considering the regional characteristics factors. Further research is required for selecting characteristics factors and appropriate parameters in the modified spatial structure analysis. Further case studies await in other cities for conducting its verification.

The Locational Characteristics of Cultural Sites Found in South Korea (남한에 분포하는 유적의 분포 특성)

  • Lee, Jin-Young;Hong, Sei-Sun;Yang, Dong-Yoon;Kim, Ju-Yong
    • Journal of the Korean Association of Geographic Information Studies
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    • v.14 no.2
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    • pp.14-27
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    • 2011
  • Cultural remains distribution maps have been published in 172 volumes of books, and the information about the remains in South Korea is also disclosed via the Internet to those who are interested in conducting archeological examinations or to those who are planning the national land use for various purposes. The purpose of this study is to statistically review the locational characteristics of the sites appearing in cultural sites map, and to determine the locational characteristics of these remains or sites. The location of sites was statistically analyzed based on the point density function of geographic information system of 87,859 sites found in cultural site maps. The results of this study show that the sites found in South Korea are mainly distributed around historical cities and the distributions are closely related to their proximity to rivers. Given that the period of time and type is very important to archeological studies, the results of this study indicate that detailed period of time and type may be necessary for further analysis. This study has highlighted that the research into the spatial analysis and interpretation of cultural heritage sites can contribute to the field of archeological studies.

A Study on the Acceptance Decision Factors of Mobile Services: Focusing on Expanding Technology Acceptance Model by Intrinsic Motivation (모바일 서비스 수용결정요인에 관한 연구 - 내재적 이용동기에 의한 정보기술수용모형의 확장을 중심으로 -)

  • Choo, Shi-Gak;Sohn, Young-Kon;Jeon, Sang-Gil
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.117-146
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    • 2011
  • The objective of this study is to investigate factors influencing user's intention to use by expanding TAM(Technology Acceptance Model). Based on this model, this study developed a comprehensive model and user's motivation factors such as extrinsic and intrinsic motivation to describe their intention to accept WCDMA service. For this purpose those who have subscribed to and use the current mobile communication service - all of whom were 13 to 49 years old living in Seoul or other large cities - were surveyed. Structural equation model was conducted to identify and validate the relationship of overall variables relating to mobile service acceptance. The analysis results indicate that intrinsic motivations in mobile service acceptance process have significant impacts on perceived usefulness and perceived ease to use. The results of this study also proposed the way to boost mobile service user's extrinsic and intrinsic motivation for coming up with strategies on how to improve effectiveness of communication and marketing. Future directions and limitations are also discussed.

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Reliability and Validity of the Korean Version of the Short Michigan Alcoholism Screening Test for Fathers and Mothers (부모의 음주문제를 선별하는 도구의 신뢰도 및 타당도 분석 -한국어판 Short Michigan Alcoholism Screening Test for Fathers and Mothers의 평가-)

  • Kim, Yong-Seok
    • Korean Journal of Social Welfare
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    • v.56 no.3
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    • pp.37-59
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    • 2004
  • Short Michigan Alcoholism Screening Test for Fathers(F-SMAST) and Mothers(M-SMAST) is to measure the presence of an alcohol use disorder in one's father and/or mother. The purpose of this study is to evaluate the Korean version of the F-SMAST and M-SMAST. A total of 241 college students, who resided in Seoul and two other cities, participated in this study. The internal consistency of the Korean version of the F-SMAST and M-SMAST was assessed using alpha coefficient. The alpha coefficient of both the F-SMAST and the M-SMAST was 0.82. Standard Errors of Measurement(SEM) were also computed. SEMs of the F-SMAST and the M-SMAST were quite low. With a cut-off score of 3, the F-SMAST correctly identified 91 percent of respondents who were presumed to be children of alcoholics and correctly identified 81 percent of respondents who were presumed not to be children of alcoholics. Sensitivity and specificity of the M-SMAST with a cut-off score of 1 are 0.33 and 0.81, respectively. Several variables were examined in relation to the F-SMAST and the M-SMAST to examine convergent and discriminant validity. It was found that the F-SMAST and the M-SMAST were significantly correlated with most of convergent variables(average amount of drinking per day, AUDIT, distress) and had not statistically significant relationships with discriminant variables(demographic variables). This study suggests that the Korean version of the F-SMAST and the M-SMAST be repeatedly assessed across different sample in order to confirm the findings of this study.

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Determinants of Male Police Officers' Investigative Behavior(Active Investigation vs. Secondary Victimization) of Sexual Violence (남성경찰관의 성폭력 수사행동(적극적 수사와 이차폭력) 결정요인 - 성폭력에 대한 편견을 중심으로 -)

  • Lee, Myung-Shin;Yang, Nan-Mee
    • Korean Journal of Social Welfare
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    • v.63 no.1
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    • pp.159-185
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    • 2011
  • This study aims to find out the determinants of male police officers' investigative behavior(active investigation vs. secondary victimization) of sexual violence. For this purpose, a hypothetical model which explains the relationships among the 5 variables (knowledge of law about the investigative role, perception of the protective & connective role, prejudice against the sexual violence, active investigation, and secondary victimization) was developed. Using the data collected from 354 male police officers of 3 cities in Gyeongnam area, the hypothetical model was tested. For data analysis, a structural equation modeling was used, and the final model was found(CFI=0.947, IFI=0.948, RMSEA=0.048). As a result of analyzing the model, the followings were found: (1) Active investigation was increased by knowledge of law about the investigative role, and perception of the protective & connective role, while decreased by prejudice against the sexual violence. (2) Secondary vicimization was decreased by knowledge of law about the investigative role. (3) Prejudice against the sexual violence mediate the effects of knowledge of law about the investigative role, and perception of the protective & connective role on active investigation. (4) Prejudice against the sexual violence was found to have no significant effect on secondary victimization. Based on the findings, multi-educational programs, protocols on investigation of sexual violence, professionalization of the police, and changes in investigation environment as well as a system of collaboration and cooperation between police officer and social worker were suggested as a way to increase active investigation and to decrease secondary victimization.

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