• Journal of Fashion Business
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• 제1권4호
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• pp.67-78
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• 1997

Fashion store patronage behavior can be observed when consumer's desires and expectations are fulfilled. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve Its goal of enabling retailers to predict shopping orientations and emphasis on store attributes, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were as follows; First, identify the classification of stores that female college students in Seoul patronize. Second, classify the female students' shopping orientations, emphasizing store attributes, and identify relationships between them and fashion store patronage behavior. Relationships between the factors of shopping orientations and store attributes, and patronage behavior were identified by use of Tukey's test, Duncan test, and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of shopping orientations and store attributes. As based on the results, this study is expected to assist that retailers can establish effective marketing strategies in order to make continuously consumers' partronage behavior of a store.

• Journal of Fashion Business
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• 제1권4호
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• pp.79-86
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• 1997

Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.

• Journal of the Korean Society of Clothing and Textiles
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• 제35권3호
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• pp.347-358
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• 2011

This study investigates the effects of vanity and marital satisfaction on four aspects of clothing behavior. The data were collected from 258 housewives in Suwon and Seoul, and analyzed using factor analysis, cluster analysis, one-way ANOVA, t-test, multiple regression analysis, and a reliability test. The results of this study were as follows. 1) Three factors of vanity were identified (concern for physical appearance, concern for achievement, and positive view of physical appearance/achievement). Based on these three factors, the respondents were classified into three clusters. 2) Three factors of marital satisfaction were identified (relationship with husband, satisfactory life, and unsatisfactory life). Based on these three factors, the respondents were classified into two clusters. 3) There were significant differences in four aspects of clothing behavior according to the vanity clusters. 4) There was only significant difference in the sex appeal of clothing according to the marital satisfaction clusters. In conclusion, vanity was an important variable to influence fashion, exhibitionism, body improvement, and sex appeal of clothing behavior. The marital satisfaction significantly affected exhibitionism and body improvement for clothing behavior.

• Journal of the Korean Society of Clothing and Textiles
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• 제30권1호
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• pp.71-82
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• 2006

The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.

• Journal of the Korean Society of Earth Science Education
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• 제5권1호
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• pp.114-123
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• 2012

This study investigates the effect of environmental club activities of the creative experiential learning activities on the improvement of students' Environmental Literacy and Pro-environmental Behavior. For that purpose, This study divided 24 students at Jinhae U Elementary School into test groups of 12 students and Control groups of 12 students. Test groups participated in the 'GomGomi' environmental Club for sixteen times from March 2011 to December 2011. Conclusions of this study include; First, we found that the environmental club activities is effective to improve the students' environmental Literacy overall. Specifically, the Environmental Club Activities was effective in the sub-catagories of environmental Literacy such as 'rights of nature' and 'eco-crisis'. However, there was no significant change in the sub-category of 'human exemptionalism' Second, we found that the environmental club activities is effective to improve students' pro-environmental behavior overall. Specifically, the environmental club activities was effective in the sub-domains of Pro-environmental Behavior such as 'cognitive domain' and 'affective domain'. However, there was no significant change in the sub-domains of 'behavioral domain'. Summary, the environmental club activities was shown to be effective for improving their environmental literacy and pro-environmental behavior; This study implies that the environmental club activities of the creative experiential learning activities would be a effective tool to help students to improve their environmental literacy and pro-environmental behavior.

• Korean Parent-Child Health Journal
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• 제9권2호
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• pp.150-160
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• 2006

Purpose: This study was to examine how an invasive procedures education program affected the anxiety and supportive behavior of mothers with hospitalized children, and to help provide an efficient to improve their maternal role performance by boosting their supportive behavior. Method: To evaluate their anxiety, Spilberger(1972)'s Anxiety Inventory that was translated by Kim Jeong-taek, et al.(1978) was employed, and Weon Dae-yeoung(1999)'s modified version of Melnyx(1994)'s Index of Parent Support During Instructive Procedure was utilized to assess their supportive behavior. The collected data were analyzed with SPSS program. Statistical data on real number and percentage were acquired, and $x^2$-test and t-test were conducted. Result: There was a more favorable change in the anxiety(trait anxiety and state anxiety) of the experimental group that participated in an invasive procedures education program(a mean of -0.14) than in that of the control group that didn't(a mean of 0.16). The experimental group(an average of 4..65) outstripped the control group(a mean of 3.42) in that regard. Conclusions: The invasive procedures education program that catered to the mothers with hospitalized children turned out to be effective in easing their anxiety and enhancing their supportive behavior.

• Journal of Families and Better Life
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• 제19권6호
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• pp.185-196
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• 2001

The purpose of this study was to examine the relationships among the internal locus of control, perceived family support, family cohesion, family adaptability, and children's social behaviors. The subjects were 285 6th and 8th grade students and their homeroom teachers. A questionnaire was used as survey method. Data were analyzed by Pearson's correlation, t-test, ANOVA, Duncan post test. and multiple regression. The results are as follows: First, internal locus of control was positively related to social competence and negatively related to antisocial behavior. Perceived family support, family cohesion and adaptability were positively related to social competence and negatively related to antisocial behavior. Second, girls were higher internal locus of control, family cohesion, family adaptability and social competence and lower in antisocial behavior than boys. The 8th graders had lower scores than 6th graders in perceived family support, family cohesion, family adaptability and social competence and higher level of antisocial behavior. Third, perceived family support and family adaptability impacted social competence in girls, and grade impacted social competence in boys. Grade, perceived family support and locus of control had significant effects on the antisocial behavior in boys, and perceived family support impacted antisocial behavior in girls.

• Journal of Korean Clinical Nursing Research
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• 제19권2호
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• pp.255-264
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• 2013

Purpose: This study was done to examine the effects of assertiveness training on Intensive Care Unit (ICU) nurses' assertive behavior, job stress, communication conflict, and self-esteem toward improving their communication skills and coping. Methods: The assertiveness training program was developed to a 10-hour program consisting of 3 sessions. The goals were to understand assertive behavior and learn how to practice assertive communication in general conflict situations and/or a difficult conflict situation in the ICU. Participants were 65 nurses recruited from a tertiary teaching hospital and of these, 27 nurses completed the program. Data were collected from Jan. 30th to Mar. 28th, 2009 using a questionnaire which included demographic characteristics, assertive behaviour scale, job stress scale, communication conflict inventory-specific, and self-esteem scale. Data were analyzed using SPSS v. 14.0 for $x^2$ test and t-test. Results: ICU nurses in the experimental group had a significant increase in aspects of assertive behavior and a decrease in job stress. Conclusion: The results of the study indicate that assertiveness training is effective in increasing ICU nurses' assertive behavior and decreasing job stress through reinforcement of assertiveness behavior.

• Research in Community and Public Health Nursing
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• 제20권2호
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• pp.179-188
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• 2009

This study is conducted to survey and examine the relationships among anxiety about aging, perceived health status and health promoting behaviors in the elderly, and to provide basic data for health promoting interventions that would improve their successful aging. Me1hods: Data in this study was collected from 333 elderly participants living in Susan. Descriptive statistics, t-test or ANOVA with Scheffe's test, Pearson's correlation coefficients and stepwise multiple regression were used for data analysis. Results: The major findings of this study were as follows. 1) The mean score of anxiety about aging was 2.67 $\pm$ 0.30, perceived health status 2.46 $\pm$ 0.37, and health promoting behavior 2.77 $\pm$ 0.21.2) There was a positive correlation between health promoting behavior and perceived health status (r = 267, P= .000). There was a negative correlation between anxiety about aging and health promoting behavior (r = -.163, P=.003). 3) Health-promoting behavior was significantly associated with perceived health and anxiety about aging, which explained 20.9% of variance in health-promoting behavior. Conclusion: In order to promote perceived health status and to decrease anxiety about aging in the elderly, it is necessary to develop supporting interventions to decrease anxiety about aging

• Journal of Korean Public Health Nursing
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• 제24권2호
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• pp.258-269
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• 2010

Purpose: This study investigated the effectiveness of AIDS education on knowledge, prejudice, susceptibility, severity, and intention of safe sex behavior among university students. Methods: This study was conducted from March, 2008 to May, 2008. The research design was a non-equivalent control group pre-post test. Participants 78 university students (control group) and 89 university students (experimental group). For the latter, AIDS education was provided once weekly for 1 h for 4 weeks. The educational program included understanding of sexuality, facts of AIDS, life stories of patients with AIDS, and safe sex behavior. The differences between two groups after education were analyzed by independent t-test. Results: The experimental group had significantly higher scores for knowledge, prejudice, susceptibility, and intention of safe sex behavior compared to the control group. However, no significant difference was found for severity between two groups. Conclusion: AIDS education can be effective in improving knowledge, prejudice, susceptibility, and intention of safe sex behavior, and is recommended as an effective AIDS education for university students.