• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.331-347
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• 2012

The purpose of this study was to explore how the Theory of Planned Behavior applies to five appearance management behaviors and the effects of three variables - attitude, subjective norm, and perceived behavior control on appearance management behaviors. The research was conducted by surveying 410 female adult respondents between the ages of 20 to 40 with the goal of predicting the appearance management behavior of women. The data were analyzed using IBM SPSS Statistics 19.0 and Amos 19 in addition to Frequency analysis and path analysis. In the first case, the potential for applying appearance management theory on appearance management behavior of women was observed. The appearance management behavior performed by women was classified into five categories: skin care behavior, makeup management behavior, apparel management behavior, hair care behavior, and weight management behavior. It was determined all five behaviors could be predicted by applying the Theory of Planned Behavior. In the second case, effects of attitude related to subjective norm and perceived behavior control related to skin care behavior was statistically significant. In terms of makeup management behavior, all of the three variables were statistically significant. With regard to apparel management behavior, only subjective norm behavior was statistically significant. Concerning hair care behavior, attitude and perceived behavior control were statistically significant. On weight management behavior only attitude was statistically significant.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.197-205
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• 2016

The purpose of this study is to examine the relationship among subjective norms, attitude, perceived behavioral control, action intended with Korean culture familiarity using extended behavior model. To test hypotheses structural equation model was used. The results are shown as follows: Korea culture familiarity influences significantly attitude, and subjective norms also influences attitude and perceived behavioral control. In addition, attitude and perceived behavioral control influence significantly action intended. Development Korean food Program and events that combines Korean culture will affect the eating behavior of foreign tourists and the Globalization of Korean Food.

• Journal of Distribution Research
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• v.9 no.2
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• pp.75-99
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• 2004

The primary purpose of this research is to develop and test a model that explains the process of how trust in a supplier firm and salesperson through relational commitment influence buyer's positive and desirable behavior. In order to do so, we are empirically to examine how a supplier firm and salesperson trust can reinforce buyer's relational commitment leading to relational citizenship behavior using over 138 buying firms, Through structural equation modeling, we find that trust in a supplier firm and salesperson influence the relational commitment and relational commitment enhance relational citizenship behavior. However, trust in a supplier firm is unrelated to the buying firm's relational citizenship behavior whereas trust in salesperson has direct effect on relational citizenship behavior. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.518-525
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• 2019

The purpose of this study is to examine the moderating effect of conflict in the relationship between neuroticism and abusive supervision. In previous studies, neuroticism was considered to be an important predictor of abusive supervision. According to the research results, supervisors with high neuroticism are more likely to be abusive supervision. However, in some studies, there was no significant relationship between neuroticism and abusive supervision. Therefore, this study considered conflict as a environmental factor in the relationship between neuroticism and abusive supervision based on the Trait Activation Theory. The higher the level of conflict, the more likely it would be that there would be a positive relationship between neuroticism and abusive supervision, and a lower level of conflict would not have a significant relationship between neuroticism and abusive supervision. Therefore, this study hypothesized the moderating effects of conflict in the relationship between neuroticism and abusive supervision. In order to test this hypothesis, this study conducted a questionnaire survey on the employees who work in South Korea. The implications and limitations of the study and the direction of future research are presented in the conclusion.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.3
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• pp.65-75
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• 2017

This research studies the behavior patterns of a character in FIFA Online3, and the transaction patterns between the characters to present a character that acts like a real person and has social interaction with other characters. A character interacts with others mediated by balls in FIFA Online3, we analysis character's behavior and interactions more cleary. Providing the realistic behavior patterns of a character and the relation in the transaction patterns between the characters based on psychology theory, we can give a player the sense of reality. To define the behavior pattern of a character, this study applied the Ego-state as defined by Transactional Analysis(TA). Based on the Transactions in TA, this study then defined the transaction patterns between the characters, which are produced by the actions that a character in the game. This study also presented how to apply a character's transaction patterns with the examples. It showed that a character can act in the game like a real person by defining how a character acts and interacts in the game.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.453-458
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• 2007

• Asia Marketing Journal
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• v.3 no.4
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• pp.90-115
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• 2001

본 연구는 서비스 접점에서 서비스 실패가 일어나는 경우 기업의 복구노력이 고객의 만족에 마치는 영향에 관한 연구이다. 먼저 서비스 실패에 대한 기업의 복구노력이 갖는 의미를 살펴보고, 서비스 복구노력이 고객의 만족과정에 어떻게 영향을 미치는 지에 대하여 항공산업을 연구대상으로 기대불일치이론, 정당성이론 및 귀인이론을 적용하여 다양한 관점에서 실증 분석하였다. 특히 기대불일치이론 및 정당성이론에 관한 선행 연구들을 상세히 고찰하고, 이러한 이론적 관점에서 서비스 실패 후 기업의 복구노력이 고객의 만족과정에 어떻게 영향을 미치는 지를 다중회귀분석 및 구조방정식 모형을 이용하여 실증 분석하였다. 또한 조직행동론의 연구결과를 이용하여 서비스 실패에 대한 귀인적 추론결과가 소비자의 만족과정에 미치는 영향을 검증하였다

• Information Systems Review
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• v.19 no.4
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• pp.183-209
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• 2017

With changes in information technology (IT), many innovative IT-based services, such as AirBnB, have become popular. Switching behavior toward new and innovative services become a major issue for managers who want to attract many customers. In response, many researchers have investigated why customers switch service providers. However, little research has been conducted on the processes of switching behavior for a hedonic service. To fill this research gap, this study aimed to identify the stages of switching behavior based on transtheoretical model. Furthermore, the factors affecting the service switching behavior in stages were identified on the basis of service provider switching model. This study also hypothesized the customer's switching behavior in accommodation sharing economy service and analyzed it empirically. Results showed that the factors affecting switching behavior differ across five stages. The present results can provide a basis to prevent switching behavior and reduce churn by analyzing the difference in switching behavior among stages. This study also helps managers who want to improve organizational performance by enhancing customer retention capability.

• Journal of Science and Technology Studies
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• v.1 no.2 s.2
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• pp.399-422
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• 2001

Models for human cognition currently discussed in cognitive science cannot be appropriate ones. The symbolic model of the traditional artificial intelligence works for reasoning and problem-solving tasks, but doesn't fit for pattern recognition such as letter/sound cognition. Connectionism shows the contrary phenomena to those of the traditional artificial intelligence. Connectionist systems has been shown to be very strong in the tasks of pattern recognition but weak in most of logical tasks. Brooks' situated action theory denies the. notion of representation which is presupposed in both the traditional artificial intelligence and connectionism and suggests a subsumption model which is based on perceptions coming from real world. However, situated action theory hasn't also been well applied to human cognition so far. In emphasizing those characteristics of models I refer those models 'left-brain model', 'right-brain model', and 'robot model' respectively. After I examine those models in terms of substantial items of cognitions- mental state, mental procedure, basic element of cognition, rule of cognition, appropriate level of analysis, architecture of cognition, I draw three arguments of embodiment. I suggest a way of unifying those existing models by examining their theoretical compatability which is found in those arguments.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.197-200
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• 2012

본 논문에서는 그래마스의 이론을 적용하여 행동자의 모델을 통해 출연자의 관계와 서로의 행동적 모델을 분석하고자 함이다. 본 연구에서는 텍스트의 분석이 아닌 영상에서 나타난 의미를 텍스트적으로 들여다보고 이를 통하여 영상에 대입하여 분석하였다. '힐링캠프'의 3명의 사회자와 초대손님의 관계에 대하여 분석함으로서 그래마스의 행동자 모델에 적용함으로서 서로의 관계에 대하여 연구해 보았다.