• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.195-211
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• 2019

Recently, as the personal broadcasting industry has grown rapidly, interest in personal braodcasting platform companies, creators, and contents is increasing. In addition to the quantitative growth of the private broadcasting industry, related research is also increasing, but there is a lack of research on the viewer side. In this study, we applied the Hedonic-Motivation System Adoption Model (HMSAM) to derive the viewing motivation factors from the intrinsic aspects of personal broadcasting users. Also, we analyzed the difference of viewing motivation factors by classifying the types of personal broadcasting contents. As a result of the analysis, extrinsic and intrinsic factors of the users except "control" has a significant influence on the viewing intention and immersion. Also, it was verified that the influences on the viewer's immersion were different according to the content type. Finally, various theoretical and practical implications are presented through the results of this study.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.13-29
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• 2018

An increasing number of people in their lifes have used personal web-casting services as a new type of broadcasting, whose power has grown in the broadcasting market and industry. Nevertheless, limited research concerning personal web-casting has been conducted so far. This research explored consumption structures of personal web-casting users in terms of their genre usage based on the theoretical concept of genre repertoire. And it also examined what determinants have influences on these structures by focusing on as an representative case in South Korea. The findings showed that sensation seeking, motivation for getting information and social presence affect genre repertoire of personal web-casting users. They also indicated that there is a moderating effect of social presence in the relationship between motivation for joy and genre repertoire.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.12-22
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• 2016

The present study aims to evaluate the self-determined motivational features of smartphone addiction management apps. This study analyzed whether smartphone addiction management apps have features to support adolescent users' basic needs, that is, autonomy, competence, and relatedness. 26 apps were analyzed. Among them, 8 apps were parental management apps installed on a parent's phone and a child's phone, and 18 apps were self-management apps installed on a child's phone. According to a content analysis, only 3 of 26 apps addressed all three basic needs. Overall, the functions to support users' competence and relatedness were rarely found. Particularly, parental management apps had a high level of controlingness. The results suggest that the addiction management apps have limitations in stimulating adolescent users' self-determined motivation to manage their phone use.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.99-108
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• 2013

This research attempts to identify N-screen users' motivational and dissatisfying factors in relation to their willingness for continued future use of the service. An on-line survey was conducted (N=558) to reveal five major factors for N-screen use: Medium usability (interface usability and daily usefulness), Socialness (potential for social use with family and friends), Mobility (use without restraints of time and space), Contents (diversity of contents catalogue and related information search), and Habitual use. With exception of Contents factor, four of those factors were proven to be meaningful predictors of the users' willingness for continued future use of N-screen service. Meanwhile, two factors were extracted as the major source for N-screen users' dissatisfaction: Customer service (dissatisfaction associated with the service itself) and Contents (dissatisfaction relating to contents use). The effect of those two dissatisfaction factors was examined. The results show that Contents dissatisfaction, in comparison with Customer service dissatisfaction, was a more powerful predictor for discontinuing of N-screen service use.

• Proceedings of the Korean Society for Information Management Conference
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• 2013.08a
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• pp.167-170
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• 2013

본 연구는 이용자의 개인적 특성인 성격특성과 이용동기에 따라 대학생의 온라인 정보탐색행위에서 어떤 유의미한 차이가 나타나는지 살펴봄을 목적으로 한다. 연구 방법은 설문지를 이용하였다. 인문사회과학 대학생 134명을 대상으로 KEPTI 에니어그램 성격유형검사 도구를 사용해 측정하고, 이용 동기는 학습동기, 취업동기, 생활동기, 뉴스동기의 4가지로 나누어 조사하고 정보 탐색 행위는 도서관 OPAC 및 인터넷 웹 자원 이용을 중심으로 살펴보았다.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.201-210
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• 2020

The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.558-566
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• 2019

Artificial intelligent (AI) smart speaker sales have increased rapidly, and AI technology has become more pervasive in our daily lives. This study explored motivations for smart speaker use and examined how motivation and relationship type with AI speakers affect enjoyment. Smart speaker use is primarily motivated by conversational, trend-leading, efficient, and entertaining factors. Among these four, trend-leading, efficient, and entertaining factors positively influenced users' enjoyment. However, among the three types of relationship with AI speakers, only the assistant/helper type affected enjoyment. The results of the current study provide practical implications for future directions in AI speaker interaction design.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.6
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• pp.657-664
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• 2014

This study is targeted at users of social networks to investigate motives, motives based on information exchange, network density, and reliability of information, recognizing network. Result motivation is a social network analysis of information-seeking motivation, social influence motivation, entertainment motivation, motivation network formation, respectively. Network density is also information seeking motivations, social influence motivation, entertainment showed differences in motivation, information about the reliability of the difference between the difference was in all the motivational factors.

• Journal of Korea Game Society
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• v.20 no.3
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• pp.55-64
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• 2020

Despite the increasing influence of the game, the general perception of the game is still negative. In addition, there is a lack of understanding of game users. Therefore, this study aimed to grasp the user's motivation factors related to the good use of the game and to understand the positive and negative effects of the game on the user's attitude. The results of this study can be used to improve understanding of game users in the future, strengthen the competitiveness of the game industry, and improve youth guidance.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.373-387
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• 2002

무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.