• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.599-614
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• 2017

With the increasing media representation of aging as negative and abnormal, anti-aging products and discourses are spreading to younger generations. This paper analyzes the anti-aging discourse in a fashion magazine targeted towards women in their 20s. It quantitatively analyzes the historical development of the antiaging industry and discourses from 1994 to 2014 in the magazine "$C{\acute{e}}ci$". It also analyzes the patterns of signification associated with aging in the magazine through the use of critical discourse analysis. This paper identifies five major discourses -"segmentation of the definitions of youthful appearance", "scientific and medical discourse", "self-care discourse", "prevention of aging", and "social values of youthful appearances". The paper finds that the construction of anti-aging discourses towards women in their 20s is heavily influenced by the close link between the anti-aging industry and the fashion media. It also confirms the ideology of self-development though a rigorous appearance-management that is strongly imposed on Korean women and subsequently reproduced in an anti-aging discourse towards women in their 20s.

• The Research Journal of the Costume Culture
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• v.9 no.5
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• pp.783-797
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• 2001

This study examines the cultural meanings of underclothes advertisements through the analysis of advertisement messages appeared in women's magazines of Korea which are , and published between 1965 and 1999 mainly targeting the women at the age of 20s through 40s. The method of study is mainly qualitative with subsidiary citations from the results of content analysis. The advertisement messages identified in underclothes advertisements are 1) body care, 2) gender role, 3) commercialization of eroticism, 4) feminism, 5) men's social status and masculinity, 6) social issues of concern and ideologies of the time. Advertisements produce a new meaning through a dynamic mixture of the advertisement's visual and verbal factors. Such a new meaning then can become a part of culture and therefore we can obtain insights of a society culture by analyzing the advertisement messages of underclothes advertisements. Advertisements bring definite changes to the culture through long-term and implicit influences on the constituents of the culture.

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.2
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• pp.141-152
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• 2002

From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.2
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• pp.107-118
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• 2002

Two-page spread sheet advertising appearing on monthly women's magazine were selected and analyzed for this study. All 299 advertisements were sampled from 5 kinds of women's magazines published from January to June in 2002. The results shows that; 1) all elements of layout in advertisements are significantly related to product life cycle; 2) Similarity of layout type proposed to differentiate layout from competitor's advertisements; 3) Realistic picture of products using high technological equipments and skill occupied most of ad space. It proposed the possibility of varied illustration type; finally, Using foreign models both imported products and domestic products are increased. It shows that the level of westernized insight of current consumer.

• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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• v.3
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• pp.5-34
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• 2001

최근 구직광고, 시청, 정치 정당, 행정부처나 특정 일간지와 시사잡지의 최근 정보 팜플렛을 1981년 이전에 나온 관련 출판물들과 비교해보면 지난 20년 동안 현대 독일어 체계에서 주목할 만한 변화가 일어났으며 어느 정도 성과가 있었음을 어렵지 않게 알 수 있을 것이다. 언어의 실천 분야에서 1981년에 처음 나타난 이런 변화(vgl. Guentherodt, Ingrid / Hellinger, Marlis/Pusch, Luise F./Tromel-Plotz, Senta: Richtliruen 2ur Vermeidung sexistischen Sprachgebrauchs. In: Linguistische Berichte H. 71, 1981, 1-7)는 특히 어휘와 대명사 체계뿐 아니라 관사체계와 명사곡용과 관련된 변화에 대해서도 관심을 보이고 있다. 이런 언어변화는 계몽적 논문 그리고 '신 여성운동'과 그 결과로 나타난 '페미니즘 언어학'의 부단한 요구가 결정적이었다. 여기서 말하는 요구란 전통적인 언어체계에 머물러 있던 '성차별'을 없애고 독일어를 개혁함으로써 어휘와 문법에서 여성의 대표성을 감지할 수 있을 정도로 남성적-가부장적 관점의 지배적인 면을 없애고 '공평한 언어'를 만들어내는 것이었다. 궁극적으로 사람들은 이런 언어개혁을 통하여 여성의 사회적인 권리평등의 길을 마련하고 싶었다. 이 논문의 목적은 이런 복잡한 문제를 좀 더 알기 쉽게 밝혀보려는 것이다. 이를 위하여 첫 번째로 사회 정치적인 맥락에서 언어 개혁을 위한 노력을 살피고 언어 이론적인 토대를 질문하였다. 두 번째로 독일 페미니즘 언어학의 구체적인 역사적 기원을 간단히 살펴보았다. 세 번째로 개혁안을 자세히 논의하면서 체계적으로 정리하였다. 마지막으로 네 번째로는 개혁안과 그의 언어학적 기초에 대한 비판의 핵심 쟁점을 살피고, 찬반주장이 또 다른 분야로, 즉 한편으로 언어정책(찬성 주장) 분야로 다른 한편으로 체계언어학(반대 주장) 분야로 확대되기 때문에 언어개혁에 대한 페미니즘적 노력의 지지자와 반대자간의 논쟁에서 해결할 수 없는 것으로 보이는 문제를 테제로 제시하였다.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.1-6
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• 2004

The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

• Journal of Fashion Business
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• v.14 no.4
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• pp.146-160
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• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.111-118
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• 2008

Nowadays, people get images from various media like TV, magazines, newspaper, internet. Such images directly influence people's thoughts and lives, either consciously or unconsciously. In the past, reproduction devices have been mainly used in reproducing an original scene accurately. Lately, the cognitive preference became a key value in the scene reproduction, and it was affected by the surrounding media. Recently, the most commonly used device in reproducing an original scene is the camera. The core of an image is the light, in other words, the exposure. Most digital cameras are set to adjust exposure automatically in order to reproduce a scene physically as identical as possible. However, physically right exposure does not always give images that people prefers. Numbers of tests were done to find the exposure value that makes an image cognitively more preferred. Skin tones which are highly sensitive to color and changes in density has been used in the tests. A male and a female model have been used to classify changes in cognitive preference due to gender differences.

• Journal of Korean Home Economics Education Association
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• v.17 no.2
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• pp.95-112
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• 2005

This thesis attempts to describe motherhood discourses in colonial period based on analysing $\lceil$Shinyeosung$\rfloor$ (1923-1934). The motherhood discourses written in $\lceil$Shinyeosung$\rfloor$ were generally divided as follows : (1) women's motherhood (2) recognition of the children (3) eugenic (4) care and education of the children (5) disease of the children and their nursing (6) pregnancy and delivery. Main writers were also experts like medical doctors and professors. It was science that contributed to highlighting the greatness of mother. Science put emphasis on how 'pregnancy, delivery, care' are challenging and dangerous job. Accordingly, every woman, regarded as a potential mother, was requested to equip herself with all kind of skills in care. As new women's role were restricted within private area, they were cut off from various public issue. This type of motherhood became an essential part of 'modern family'.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.