Search | Korea Science

Oh, Hyun-Jeong
- Journal of Global Scholars of Marketing Science
- /
- v.9
- /
- pp.1-17
- /
- 2002
The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.
PDF

Yu, Mi-Sun;Lee, Ji-Youn
- Journal of dental hygiene science
- /
- v.4 no.2
- /
- pp.49-53
- /
- 2004
The purpose of this study is to show dental hygienist's stable and comfortable attire during dental paitients treatment, and to enhance dental hygienist's image. 486 adult patients who visited local dental clinics or centers in three cities of Jeonbuk province, Jeonju, Iksan and Gunsan were surveyed by self developed questionnaire. The collected data were analyzed with frequency, percentage and chi-square test (${\chi}^2$-test), using SPSS program. The results of this study are as follows: 1. Respondents preferred two-piece skirt (39.1%), the face with whole make-up (45.9%). There were significant differences in gender (p<0.01). 2. 36.2% of respondents preferred pink-colored uniforms. 3. Respondents preferred sandal (44.2%), there were significant differences in age, gender (p<0.01, p<0.05). 4. In terms of indication or identification for dental hygienists, 60.7% of respondents preferred nameplate. There were significant differences in age (p<0.05). 5. 75.9% of respondents thought that favorite uniform and costumes that patients prefer could help them feel easy.
PDF

석혜정;김인숙
- Proceedings of the Costume Culture Conference
- /
- 2003.04a
- /
- pp.85-85
- /
- 2003
기성복은 근래에 들어 유행의 흐름이 빨라짐에 따라 디자인이 더욱 다양화, 전문화되어 가는 양상을 보여 소비자들의 개인적 취향을 만족시켜 주고 있다. 그러나 의복의 맞음새는 개인의 기호에 따라 차이가 있으며, 성별, 연령, 체형, 선호하는 패션 경향 등의 영향을 받기 때문에 소비자들의 맞음새 만족도를 높이는 것은 현실적 제한을 받고 있다. 본 연구는 성인 여성을 대상으로 기성복 정장(재킷, 스커트, 바지)의 맞음새 선호 성향을 조사하여 연령대ㆍ비만도별 각각의 선호 경향의 차이를 밝히는데 목적이 있다. (중략)
PDF

오현정
- Journal of the Korean Society of Clothing and Textiles
- /
- v.25 no.3
- /
- pp.606-616
- /
- 2001
The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.
PDF