• Title/Summary/Keyword: 서비스품질우위

Search Result 88, Processing Time 0.021 seconds

An Empirical Study on the Integrated Organization Abilities in Third Party Logistics Korean Company for Reduction of Export Expense (수출비용절감을 위한 3PL업체의 통합조직능력에 관한 실증연구)

  • Lee, Sang-Ok;Lee, Moon-Kyu;Bang, Hyo-Sik
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.50
    • /
    • pp.187-212
    • /
    • 2011
  • Third party logistics research is searching for increasing its logistics efficiency of organization. Perspective of resource-based theory, this study is to reveal the exploratory relation between integrated capabilities, organzaiton knowledge, and service performance. To develop the relational model, this study conducted a theoretical survey on Shang(2009)'s 3PL service providers research model and Synder & Cumming(1998)'s learning of organization knowledge. According to the result of correlation analysis, Integrated organization knowledge is positively correlated with service diversity advantage (correlation coefficient= .670, p-value= .000) and service quality advantage (correlation coefficient= .575, p-value= .000). The thesis argued that Korean companies try to apply integrated organization abilities and service performance for cutting their export expense.

  • PDF

Characterizing the Logistics Service Qualities of Container Port using the Kano Model - A Case of Gwangyang Port - (Kano모형을 이용한 컨테이너부두의 물류서비스 품질특성 분석 - 광양항을 대상으로 -)

  • Bae, Jongwook;Park, Byungin
    • Journal of Korea Port Economic Association
    • /
    • v.29 no.1
    • /
    • pp.1-22
    • /
    • 2013
  • Logistics service is one of the most frequently addressed competitive edges exercised by container terminals that face fierce competition. Many of researches have tried to assess the logistics service quality and attempted to propose the strategic ways to manage it. However, it has been known that quality is a multi-dimensional construct and not all quality attributes are viewed as equally important to customers. Each quality attribute has different implications for customer satisfaction. Timko (1993) has developed customer satisfaction (CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a service quality may influence customer satisfaction. This study attempted to identify the satisfying/dissatisfying quality factors using Kano model and CS coefficient. In so doing, several satisfying and dissatisfying quality attributes in logistics service quality were identified.

A Multiple-Item Scale for Measuring Food Service Quality - An Application of the Hierarchical Service Quality Approach - (외식 서비스 품질(FOODSERVQUAL) 측정을 위한 다문항 척도 - 위계적 서비스 품질 모형에의 적용 -)

  • Kim, Sang-Ho
    • Culinary science and hospitality research
    • /
    • v.15 no.4
    • /
    • pp.227-244
    • /
    • 2009
  • This study was conducted to develop a multiple-item scale for measuring the food service quality in the restaurant industry. For developing the scale, Kelly Repertory Grid Methods were conducted. Collected data of food service quality were analyzed with the reliability analysis and the factor analysis of SPSS 12.0 and the 3rd-order confirmatory factor analysis of LISREL 8.70. The food service quality model of this study is conceptually based on the Brady and Cronin(2001)'s hierarchical approach to the service quality model. The hierarchical model of the food service quality which comprises three constructs of the physical environment quality, the interaction quality and the food quality as a primary dimension. The hierarchical approaches to the food service quality help overcome the limitations of the SERVQUAL model for which some arguments have been made that it lacks a clear division between the dimensions and its subsequent overlapping between them.

  • PDF

Y2K 이렇게 대응한다

  • 박성도
    • Information and Communications Magazine
    • /
    • v.16 no.3
    • /
    • pp.37-46
    • /
    • 1999
  • Y2K 문제로 인한 잠재력 위험은 20세기 인류 최대의 발명품인 컴퓨터의 역사와 함께 시작되었으나 새로운 천년의 전환기를 앞두고 심각하게 현실로 다가왔고, 그 영향은 산업전체 및 사회활동 전반에 걸쳐 치명적이다. SK텔레콤은 통신서비스를 제공하는 기간통신사업자로서 국민생활에 미치게 될 그 영향의 심각성을 미치 인식하고 Y2K 대응 프로그램을 준비하여 전사적인 역량을 모아 프로젝트를 체계적으로 추진하고 있으며, 서비스 제공 인프라의 안정화를 통하여 양질의 통화품질을 지속적으로 우위를 유지함으로써 새로운 천년을 넘어서도 고객의 기대에 앞서가는 최고 수준의 서비스를 제공할 수 있도록 최선의 노력을 다할 것이다.

  • PDF

A Study on Evaluation of Administration Service Quality of District Office (구청 행정서비스품질 평가에 관한 연구)

  • Choi, Yong-Jung;Jung, Sang-Yun
    • Journal of the Korea Society of Computer and Information
    • /
    • v.16 no.1
    • /
    • pp.191-199
    • /
    • 2011
  • Under the influence of a paradigm shift for administrative service of public institutions in around the world, the 'Government Affairs Assessment Act' has been enacted in Korea in March 2006. By the law, each local governments have been obligating to conduct self-assessment and resident's satisfaction survey for improving administrative service. Thus, the purpose of this study is to evaluate the administrative service quality of district offices(in seoul) in order to meet the government's efforts, and to derive improvement point of administrative service quality in district office. Consequently, this study shows administrative service quality factors affecting resident's overall satisfaction degree, service value maturity and positive image maturity of district office and then, will explore improvement ways of each district office through attribute analysis of administrative service quality.

식자재 이커머스 플랫폼 비지니스의 서비스품질 영향요인이 재구매의도에 미치는 영향에 관한 연구: 충성도의 매개효과를 고려하여

  • 이미경;하규수
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2023.04a
    • /
    • pp.7-10
    • /
    • 2023
  • IT기술의 발전과 스마트기기의 대중화로 인한 정보통신기술의 눈부신 발전으로 온라인 플랫폼을 통한 식품구매 비중이 급격히 증가하여 온·오프라인의 경계를 없어지고 있다. 더군다나 COVID-19 팬데믹은 반조리식품, 밀키트 등 홈쿡(Home-cook) 온라인시장을 급격히 확산시키며 소비자 구매추세를 오프라인에서 온라인으로 완전히 바꿔놓는 전환점이 되었다. 이런 트랜드를 반영하듯 다양한 온라인 식자재 이커머스 플랫폼의 출현하면서 브랜드마다 각각의 차별점을 내세우고 있으나 경쟁은 치열해지고 차별화는 더욱 어려운 게 현실이다. 이는 기업이 소비자에게 일방향으로 정보 또는 상품 및 서비스를 제공 하는 수직적 관계가 아닌, 수평적 쌍방향 관계로의 발전으로 이어져 브랜드가 가지고 있는 가치에 대해 보다 정직하게 보여주어야 소비자의 신뢰를 얻을 수 있게 되었다(Kotler, 2017). 또한, 과거에 소비자들의 만족도가 높았던 서비스도 현재 환경에서는 소비자의 니즈를 충족시키지 못하는 경우가 증가하고 있다(조윤오, 2018). 이는 서비스에 대한 소비자의 기대와 니즈가 지속적으로 변화하고 있다는 것을 의미하며, 이에 따라 기업은 소비자들의 새로운 요구를 만족시키기 위하여 다양한 서비스를 개발 및 제공하는 것이 중요하다고 사료된다(김광재 등, 2011). 이미 높은 인지도를 가진 플랫폼일지라도 지속가능한 우위를 선점하기 어려운 상황에서 온라인 플랫폼에 대한 소비자의 긍정적인 태도와 재구매를 유도하기 위해 제품 본질 뿐 아니라 서비스 차별화를 꾀하고 있고 차별화된 포지션을 차지하기 위해 온라인 플랫폼에 대한 소비자 인식과 서비스 품질 요인을 측정하여 고객이 중시하는 요인에 집중하는 것이 필요하다. 이에 본 연구는 온라인 플랫폼을 통해 식자재를 구매하는 소비자의 꾸준한 방문과 구매를 유인하기 위해 어떤 변수의 영향력을 높여야 소비자 재구매의도를 증가시킬 수 있는지 방법을 모색하고 온라인 플랫폼 기업 및 스타트업의 경영전략 마련에 목적이 있다. 이를 위해 식자재 구매 플랫폼 품질속성, 서비스품질 정도,, 충성도의 전반적인 영향관계를 파악하는 연구 과제를 설정하고, 식자재 이커머스 온라인 플랫폼 이용 전반에 대한 평가를 실시할 예정이다. 이러한 과정을 통해 도출된 결과는 식자재 이커머스 플랫폼 운영 전략을 세우는데 유용한 자료가 될 것이라 기대하며, 기존의 온라인 식품구매 플랫폼의 서비스품질 요인과 소비자 행동 간의 관계를 설명하는 것과는 다른 새로운 시사점을 제공할 수 있다는 측면에서 의미 있는 연구가 될 것이다. 또한, 다양한 산업에서의 플랫폼 비지니스 모델 적용을 위한 전략 수립을 하는 데에 필요한 기초자료를 마련하고자 한다.

  • PDF

A Gap analysis of Logistics Functions between Expected Service level and Perceived Service Level (물류서비스 품질에 대한 물류기능별 기대수준과 인지수준에 대한 차이 분석 연구)

  • Kim, Jin-Su;Hong, Eui
    • International Commerce and Information Review
    • /
    • v.17 no.2
    • /
    • pp.253-284
    • /
    • 2015
  • More manufacturing companies tend to outsource their logistics functions to logistics service providers to ensure their own competitiveness than before. This paper investigates the differences between customer perceptions and expectations on three key logistics outsourcing decisions. For testing logistics service qualities, a research model which employs a SERVQUAL model was developed and a survey targeting manufacturing companies has been conducted. The average difference of logistics service level between customer perceptions and expectations was derived as 8% from a result of gap analyses. The findings here reveal the level of service quality of Korean logistics service providers as well as suggest core capabilities for them in order for gaining a competitive edge on the competitors and improving their performances.

  • PDF

An Empirical Study on the Effect of Logistics Firm's Innovation Activities on Business Performance (물류기업의 혁신활동이 경영성과에 미치는 영향에 관한 실증연구)

  • Cho, Yong-hyun
    • Journal of Korea Port Economic Association
    • /
    • v.34 no.3
    • /
    • pp.75-92
    • /
    • 2018
  • The purpose of this study is to analyze whether innovation activities of logistics firms affect innovation performance and service quality improvement and whether innovation performance and service quality as a result of innovation activities affect these firm's business performance. First, I undertake a review of previous studies and theories related to innovation activity and innovation performance. Additionally, previous studies on improvement of service quality along through innovation performance were analyzed. Based on this, I set up a research structure and hypotheses. To this end, I used the workplace panel survey data of the Korea Labor Institute(KLI) and used a total of 88 samples. I use the Partial Least Square(PLS) approach to structural equation modeling. The results of the empirical analysis show that innovation activities of logistics firms have a positive effect on innovation performance and service quality improvement, and innovation performance and service quality have a positive effect on financial performance. Evidently, innovation activities bring a clear competitive advantage to the logistics firms and improve their service quality. This implies the ability of logistics firms to survive amidst competition while getting a competitive edge.

Airline Service Quality Evaluation Based on Customer Review Using Machine Learning Approach and Sentiment Analysis (머신러닝과 감성분석을 활용한 고객 리뷰 기반 항공 서비스 품질 평가)

  • Jeon, Woojin;Lee, Yebin;Geum, Youngjung
    • The Journal of Society for e-Business Studies
    • /
    • v.26 no.4
    • /
    • pp.15-36
    • /
    • 2021
  • The airline industry faces with significant competition due to the rise of technology innovation and diversified customer needs. Therefore, continuous quality management is essential to gain competitive advantages. For this reason, there have been various studies to measure and manage service quality using customer reviews. However, previous studies have focused on measuring customer satisfaction only, neglecting systematic management between customer expectations and perception based on customer reviews. In response, this study suggests a framework to identify relevant criteria for service quality management, measure the importance, and assess the customer perception based on customer reviews. Machine learning techniques, topic models, and sentiment analysis are used for this study. This study can be used as an important strategic tool for evaluating service quality by identifying important factors for airline customer satisfaction while presenting a framework for identifying each airline's current service level.

A Study on the Effect of Cold Chain Capability on Logistics Service Quality and Customer Satisfaction (콜드 체인 역량이 물류 서비스 품질과 고객 만족에 미치는 영향에 관한 연구)

  • Hee-Chan Ryu;Keun-Sik Park
    • Korea Trade Review
    • /
    • v.48 no.4
    • /
    • pp.233-262
    • /
    • 2023
  • Recently, as customer demand for cold chain products increases, cold chain companies are constantly required to improve logistics service quality and seek new competitive advantages in order to improve customer satisfaction. This study aims to indentify the factors that impact customer satisfaction in cold chain logistics and to analyze the relationship between the factors. A research model was established through the investigation of the previous studies. A survey was conducted targeting customers with cold chain logistics service experience, and the hypotheses were tested through structural equation modeling using AMOS 26.0. As a result, cold chain capability, including resource, logistics infrastructure, and partnership, has a significant impact on logistics service quality. The improvement of logistics service quality has a significant impact on customer satisfaction. Resource and logistics infrastructure, excluding partnership, had a significant impact on customer satisfaction. Consequently, cold chain companies need to secure various types of resources, technology levels, and infrastructure to improve logistics service quality, which can meet customer expectations and needs.