• Title/Summary/Keyword: 사회적 협업 관계

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Social Network Analysis for New Product Recommendation (신상품 추천을 위한 사회연결망분석의 활용)

  • Cho, Yoon-Ho;Bang, Joung-Hae
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.183-200
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    • 2009
  • Collaborative Filtering is one of the most used recommender systems. However, basically it cannot be used to recommend new products to customers because it finds products only based on the purchasing history of each customer. In order to cope with this shortcoming, many researchers have proposed the hybrid recommender system, which is a combination of collaborative filtering and content-based filtering. Content-based filtering recommends the products whose attributes are similar to those of the products that the target customers prefer. However, the hybrid method is used only for the limited categories of products such as music and movie, which are the products whose attributes are easily extracted. Therefore it is essential to find a more effective approach to recommend to customers new products in any category. In this study, we propose a new recommendation method which applies centrality concept widely used to analyze the relational and structural characteristics in social network analysis. The new products are recommended to the customers who are highly likely to buy the products, based on the analysis of the relationships among products by using centrality. The recommendation process consists of following four steps; purchase similarity analysis, product network construction, centrality analysis, and new product recommendation. In order to evaluate the performance of this proposed method, sales data from H department store, one of the well.known department stores in Korea, is used.

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Dynamic Recommender on User Taste Tendency Model : Focusing on Movie Recommender System (사용자 경향에 기반한 동적 추천 기법 : 영화 추천 시스템을 중심으로)

  • 이수정;이형동;김형주
    • Journal of KIISE:Software and Applications
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    • v.31 no.2
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    • pp.153-163
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    • 2004
  • Many recommender systems are based on Content-based Filtering and Social Filtering Both methods have their own advantages and disadvantages, and they complement each other rather than compete. So incorporating of both methods can make the better system and combination technique controls the quality of the entire recommender system. In this paper, we presented each user has his own tendency to decide which is the better recommendation for himself among the various recommendation results, and suggested the Personalized combination technique. To represent user tendency, we defined and used loyalty, diversity and pioneerity and showed by experiments that our combination technique is useful. This combination technique improved the average coverage 23% and for the ceiling 40%.

A Study on the Marketing Performance Using Social Media -Comparison between Portal Advertisement, Blog, and SNS Channel Characteristics and Performance- (소셜미디어 마케팅 성과에 관한 연구 -포탈 광고, 블로그, SNS 채널의 특징과 성과 비교를 중심으로-)

  • Chang, Yun-Hee
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.119-133
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    • 2012
  • Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

Difference of Vertical Zonation of Agricultural Land Use on the Northwestern Slopes of Sobeck Mts., Danyang County (단양군 소백산맥 북서사면 지역에 있어서 농업적 토지이용의 수직적 분화)

  • 장경환;한주성
    • Journal of the Korean Geographical Society
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    • v.34 no.3
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    • pp.295-318
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    • 1999
  • 본 연구는 단양군 소백산맥 북서사면을 사례지역으로 농업적 토지이용의 수직적 분화를 파악하는 것을 목적으로 한다. 이 연구를 통하여 산지가 많은 우리 나라에서 산지사면을 농업적 측면에서 효율적으로 이용하는 방안을 제시할 수 있다. 단양군 소백산맥 북서사면 지역의 수직적 토지이용의 구성에 의한 농업생산지대의 형성 메카니즘을 농업경영 형태와 수직적 농업 토지이용의 면에서 살펴 보면 다음과 같다. 농업 생산기반 요인으로는 자연환경요소인 기후와 토양 및 해발고도, 경지 소유관계로 자가 경지소유, 노동력은 가족 노동력, 농기계화와 모터리제이션, 그리고 농가와 경지와의 거리를 들 수 있다. 그리고 사회.경제적 요인으로는 상전의 토지이용 변화, 인접지역의 재배작물 영향, 인접지역으로부터 전입인구, 교통의 발달정도 등을 들 수 있다. 마지막으로는 농업정책의 요인으로는 특화단지 조성, 협업생산체제와 1군 1명품 사업 등을 들 수 있다.

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Analysis of Growth Factors of Foreign Private Security in Korea: Focusing on the Social Capital of Korean-Chinese (재한 외국인 민간경호의 성장요인 분석 -한국계 중국인의 사회자본을 중심으로-)

  • Park, Jeong-Hun
    • Korean Security Journal
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    • no.56
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    • pp.107-124
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    • 2018
  • The purpose of this study is to analyze the growth factors of foreign private security and to propose a successful activation method through collaboration between Korea private security guard and Korean private security guard. The results of this study are as follows. First, we need to acknowledge the need for Korean - Chinese security activities in Korea. Secondly, analysis and research should be conducted to find out why Korean - Chinese security activities are needed in Korea. Third, it is necessary to improve the language ability as one of the efforts to escape the limited domestic security activities by analyzing the advantages and disadvantages of the Korean - Chinese security activities it is difficult, it should be possible to select talented people who can speak language and to be able to work as a security guard. Fourth, it is urgent to improve the perception of Korean - Chinese in order to promote Korean - Chinese security activities and domestic security activities.

The Case study of Creating Shared Value through Mutual Firm Foundation in Agrifood Industry (농식품 분야의 공동창업을 통한 공유가치창출(CSV) 사례연구)

  • Lee, Dong Min;Ko, Ki Hyeon;Park, Sung Hee;Lee, Hyun;Moon, Jung Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.1-10
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    • 2013
  • Porter(2011)'s CSV(Creating Shared Value) is a more strategically advanced perspective of CSR(Corporate Social Responsibility). CSV creates corporates' value by exploiting the firms' own core competence and social value of the stakeholders in the community such firms simultaneously belong to. In this points of view, CSV is more appropriate for the principles of capitalism than CSR. A case study on food producing firms that adopted the concept of CSV to their business management was conducted. Considering the characteristics of food industry, the researchers have investigate many existing cases, especially focused on the CSV activities toward rural area and agriculture. As result of the case analysis, the 'mutual firm-establishing-CSV,' which refers to the new organization established on the point of contact where corporate value and social value meet, was observed. The aspects of establishing a new organization by firms' collaborating with rural area and agriculture is different in accordance with each firm's method of creating shared value. However, the cases have common grounds that the created value is for pursuing both firms' and stakeholders' value. This study is significant, in that the study deducts implications about accompanied growth and win-win management by suggesting the establishment of firms based on CSV.

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Study within the Framework of Collaboration on the Limitation and Alternatives of Governmental Project for Science Culture (협업의 관점에서 바라본 정부주도 과학문화 사업의 한계와 대안)

  • Shon, Hyang Koo;Park, Jin Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.716-730
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    • 2016
  • The meaning and role of science culture based on such values as rational thinking, creativity, critical validation has been growing in the process of discussing various social problems. In order to diffuse science culture, it is important to sustain citizen's activeness by providing contents which can induce interest on the base of two-way communication between public and experts and to support citizen activities performed voluntarily. To that end, various people such as scientist, government policymaker, communicator, those in charge of culture and art, exhibition curator should make up collaboration system and such requirement as motivation, leadership, agreement between the participants, communication, trust relationship is also to be met properly in order to proceed collaboration efficiently. This study reviews how these factors are coming true in governmental project for science culture and develops proposal for improvement on the base of opinions collected through expert meetings, interviews, workshop and data research. In addition, it explains that government must strengthen scientific cultural project personnel and lay infra such as communications hub, regional center, platform and improve the business selection method to promote competition and collaboration among project participants with reformation of reward and regulatory systems. It is performed to suggest comprehensive ways to increase efficiency of project for science culture out of not the deficit model which regard public as passive acceptant but context model or PES(public engagement in science) that take public who focus his attention and participate actively into account.

An Ethnographic Research on the Practice of Maeul Community Media (마을공동체미디어 실천에 대한 민속지학적 연구)

  • Kim, Eun-Gyoo
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.135-146
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    • 2022
  • This study examines the practice of maeul community media as follows; Who, why, and how the role of participants is related to the operation of maeul community media, and the participation requirements. For this purpose, the maeul newspaper published in rural areas was approached by ethnographic Research, and participation observation, in-depth interview, and content analysis were performed. In conclusion, it was confirmed that harmonious participation of residents is the core condition of maeul community media practice. Residents' participation is based on the requirements of spontaneity, openness, talent donation, and local relationship. Spontaneity is a desire and effort for the activation of the community as a member of the local community. Openness is related to the operation structure of maeul community media where anyone can freely participate. Talent donation is based on their experience, knowledge, and expertise as a concrete practice of resident participation. Local relationship is the network of community that connects spontaneity and practice, and the operating structure of maeul community media. These requirements should be operated positively to ensure the function of maeul community media and sustainability.

Types of Educational Ministry for The Post Digital Generation (포스트 디지털 세대에 대한 교육목회 유형)

  • Lee, Wonil
    • Journal of Christian Education in Korea
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    • v.70
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    • pp.11-35
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    • 2022
  • The purpose of this article is to suggest nine types of educational ministry based on the practical theology in Christian Education. For the purpose this article emphasizes an individual dimension including church, society dimensions. An individual dimension is based on the spirit of post digital era within sociocultural area in different with personal-existential area of the philosophical and theological perspective and life cycle theology area of the developmental psychological perspective. Post digital era means the humanization of digital, digital friendly, and emotional digital cultural characteristics. Post digital generation means child, youth, young adults those who are accustomed with post digital cultural of the post digital era. The educational ministry for the post digital generations categorized into nine types according to correlation with individual, church, and society as a field of ministry and critical scientific method, critical confessional method, and critical correlational method as an interdisciplinary which are composed of Christian tradition and contemporary science. Representative key competencies of nine types in the educational ministry are media literacy, relational identity, communication, high touch, discipleship, making and using media, integrative vocation, collaboration abilities, and home, school, and social resilience in relation with multicultural generations.

A Policy Study on the Implementation of Domestic Digital Platform Government: Focusing on the Classification of Domestic and Foreign Cases of Government as a Platform (GaaP) (국내 디지털플랫폼정부 구현을 위한 정책연구: 국내·외 플랫폼 정부 사례의 유형화를 중심으로)

  • Seo, Hyungjun
    • Informatization Policy
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    • v.30 no.4
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    • pp.113-137
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    • 2023
  • This study aims to conduct the classification of Government as a Platform (GaaP) in a situation where the concept of GaaP can be diversely recognized. This is because inclusiveness and ambiguity in the concept of GaaP can hinder policy enforcement by working-level officials in the public sector. It drew the criteria for classification for GaaP based on literature and cases for GaaP. In the technical aspect, considering data as an overarching factor, the integrated system platform integrating the information system or websites of the public sector and the data platform as a single portal for open data to external stakeholders were sorted. In the governance aspect considering stakeholder as an overarching factor, the communication platform utilized for interaction between public and private sectors and the co-creation platform that encourages public-private partnership to create innovative outcomes were sorted. It suggested an actual implementation case and the policy implication according to each type of GaaP. Additionally, according to the classification of GaaP, it conducted contents analysis as to which type of GaaP the domestic Digital Platform Government belongs to based on its detailed assignment. Based on the classification of GaaP, it drew balanced implementation for various types of GaaP, plan for promoting the participation and collaboration of stakeholders, and necessity of restructuring and reinventing of the public sector as policy implications for the domestic digital platform government.