The Journal of the Convergence on Culture Technology
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v.9
no.6
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pp.539-544
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2023
In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.
Kim, Jung Eun;Park, Jeongyun;Seo, Jiwon;Song, Hyerim
Journal of Family Resource Management and Policy Review
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v.27
no.3
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pp.21-37
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2023
This study examines the living conditions and life satisfaction of single-person households according to their life cycle. The survey was conducted from August to October 2022, and respondents were single-person households from Kimpo, South Korea. The respondents were categorized to three groups namely, young, middle-aged, and older adults by life cycle, and items regarding their sociodemographic background, personal life, family relations, and life satisfaction were included in the analysis. Descriptive statistics, Chi-square analysis, analysis of variance, and multiple regression analysis were performed. The key findings were as follows. First, significant differences were found according to life cycle in the respondents' diet, clothing, housing, financial and home management, self-care, and leisure life. Second, the variables that significantly affected the level of life satisfaction of single-person households were the life cycle with young adults showing a higher level of satisfaction; having a family member to care; living alone voluntarily, discrimination experience; community awareness; and ties with the local community. Based on the results, it is clear that single-person households have different needs and problems in each stage of life cycle. Thus, to reflect the different experiences and needs of single-person households by life cycle, tailored policy and programs should be provided for young, middle-aged, and older adult single-person households.
Journal of Family Resource Management and Policy Review
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v.27
no.3
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pp.67-75
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2023
This study will examine the changing nature of housework by analyzing participation in domestic work among 30-somethings according to generational and life cycle characteristics. To this end, 2,687 men and women in their 30s were taken from the 2020 Family Status Survey data, and a latent class analysis was conducted to categorize their participation in housework. The subjects were categorized into three groups: overall non-participation (18.05%), overall participation (59.96%), and intensive cleaning participation (21.99%). Gender, employment status, family life cycle, and attitudes about gender roles were significantly related to participation in housework. Men were more likely to be in the overall non-participation group, while women were more likely to be in the overall participation group. Individuals in the pre-formative period of the family life cycle were more likely to be in the overall non-participation group, while those in the formative and expanding periods were more likely to be in the overall participation group. The results of this study suggest that gender inequality in housework is common in the younger generation; the results also show that, in the same generation, individual participation in housework differs according to family life cycle.
The Journal of The Korea Institute of Intelligent Transport Systems
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v.23
no.1
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pp.61-81
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2024
eCall system assists traffic accident victims by connecting emergency rescue institutions with accurate accident information, helping them to identify the on-site situation in the event of a traffic accident. The purpose of this paper is to develop a Korean eCall system that reflects the requirements of domestic emergency rescue institutions and to analyze the expected effects through an integrated demonstration. The results of an integrated demonstration indicated that the communication success rate between the eCall IVS and the call center was 99.25%, and the average location information error was 1.2 m. In particular, it has been confirmed that the average location information error is less than 21.6 meters, as assessed by the Korea Communications Commission when evaluating the accuracy of domestic emergency rescue location information. When the eCall system was introduced, it was confirmed that the time from traffic accidents to hospital arrival could be shortened by 3 m 38 s for highways and 1 m 22 s for general roads. By it to traffic deaths from 2005 to 2022, it was analyzed that the number of fatalities decreased by 82,662, resulting in a reduction of approximately social costs.
In this paper, a new audio reproduction system was developed in which the cross-talk signals would be reasonably cancelled at an arbitrary listener position. To adaptively remove the cross-talk signals according to the listener's position, a method of tracking the listener position was employed. This was achieved using the two microphones, where the listener direction was estimated using the time-delay between the two signals from the two microphones, respectively. Moreover, room reverberation effects were taken into consideration where linear prediction analysis was involved. To remove the cross-talk signals at the left-and right-ears, the paths between the sources and the ears were represented using the KEMAR head-related transfer functions (HRTFs) which were measured from the artificial dummy head. To evaluate the usefulness of the proposed listener tracking system, the performance of cross-talk cancellation was evaluated at the estimated listener positions. The performance was evaluated in terms of the channel separation ration (CSR), a -10 dB of CSR was experimentally achieved although the listener positions were more or less deviated. A real-time system was implemented using a floating-point digital signal processor (DSP). It was confirmed that the average errors of the listener direction was 5 degree and the subjects indicated that 80 % of the stimuli was perceived as the correct directions.
In this paper, correlation between the headphone's acoustical characteristics and the subjective preferences is analyzed, and a possibility of predicting the subjective preferences using the acoustical characteristics is investigated, The headphone's acoustical characteristics include the total harmonic distortions, the variation of the frequency response which were measured by separate channel and the inter-aural correlation coefficients, Those characteristics were measured in a noise-free anechoic chamber, using a head and torso simulator, The subjective preferences were scored in terms of loudness, clearness, spaciousness, fullness and overall impression, In the subjective listening test, 12 subjects were participated who have plentiful listening experiences, The programs include 5 kinds of musics; korean popular song, pop song, light music, male-voice and classic, The 8 models of the headphones were employed, including 4 closed-type circumaural headphones, 2 open-type supraaural headphones and 2 intra-concha headphones, A significant test was carred on the results from the subjective test, using a two-way ANOVA test, The correlation coefficients between the acoustical parameters and the subjective preferences were computed, Experimental results showed that the variation of the magnitude of frequency response measured from a right channel revealed higher correlation with the subjective preferences. Whereas the inter-aural correlation coefficients have very low correlation coefficients.
In this paper, a new interpolation model for the head related transfer function (HRTF) was proposed. In the method herein, we assume that the impulse response of the HRTF for each azimuth angle is given by linear interpolation of the time-delayed neighboring impulse responses of HRTFs. The time delay of the HRTF for each azimuth angle is given by sum of the sound wave propagation time from the ears to the sound source, which can be estimated by using azimuth angle, the physical shape of the underlying head and the distance between the head and sound source, and the refinement time yielding the minimum mean square error. Moreover, in the proposed model, the interpolation intervals were not fixed but varied, which were determined by minimizing the total number of HRTFs while the synthesized signals have no perceptual difference from the original signals in terms of sound location. To validate the usefulness of the proposed interpolation model, the proposed model was applied to the several HRTFs that were obtained from one dummy-head and three human heads. We used the HRTFs that have 5 degree azimuth angle resolution at 0 degree elevation (horizontal plane). The experimental results showed that using only $30\sim40%$ of the original HRTFs were sufficient for producing the signals that have no audible differences from the original ones in terms of sound location.
Audio tuning improves not only the sound quality of the car audio but also the quality of the completed car itself. However without the subjective assessment on the users' preferences, it is hard to tune the car audio satisfying them. Even though there are lots of factors to be considered to assess the preferences, only a restricted number of factors should be included in the experiment because the total number of experiments increases rapidly as the number of factors in the experiment increases. A large number of factors make it hard to explore the relationship between the sound quality and the sound characteristics and also makes the panels exhausted. In this paper, 8 sound characteristics, each with 2 levels, are considered for the experiment. An orthogonal design of experiment is suggested to reduce the number of experiments from 256 to 16. The analysis of variance is applied to show that Treble is the most significant characteristic of the reproduced sound of the given pop music. Also Deep Bass, SAD, and the interaction between Treble and SAD are found to be significant. For the given classic music, SAD is the only characteristic which turns out to be significant.
Yeon-Hee Kang;Sung Hee Yang;Yong In Cho;Jung-Hoon Kim
Journal of the Korean Society of Radiology
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v.18
no.2
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pp.109-117
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2024
In order to determine the level of awareness of nuclear power generation and Fukushima contaminated water, this study conducted an online survey targeting the general public living in the Busan area and analyzed a total of 201 questionnaires. Independent samples t-test and one-way analysis of variance were conducted to verify differences in variables according to the characteristics of the study subjects, and correlation analysis was conducted to confirm the correlation between variables. First, the results of the study showed that women had a more negative perception of nuclear power generation and Fukushima contaminated water than men. In terms of age, it was found that people in their 40s and older had a high level of negative perception. In terms of political inclination, progressive respondents showed a higher negative perception toward nuclear power generation and Fukushima contaminated water. Second, information on nuclear energy was most often collected through the Internet, broadcasting, and SNS. Third, the higher the negative perception of nuclear power generation, the more negative the results were in terms of issues of concern following the discharge of contaminated water at the Fukushima nuclear power plant. Nuclear power cannot be separated from human life. Therefore, it is believed that accurate information and a knowledge delivery system are needed to ensure correct awareness of nuclear power generation.
Journal of the Korean Applied Science and Technology
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v.40
no.6
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pp.1225-1237
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2023
The purpose of this study is to find out the effect of office workers' motivation to choose clothing and makeup colors on appearance satisfaction and self-esteem. The subjects of this study were working women working in Chungcheong-do for two weeks from July 15, 2023 to July 29, 2023, and 696 sampled copies were used for the final analysis. Frequency analysis, factor analysis, reliability analysis, (one-way)ANOVA, and post-verification (Scheffe's) were handled using the SPSS 26.0 program, and office workers' clothing. Correlation analysis, simple regression, and multiple regression were performed to find out the correlation between makeup color selection motivation, and the statistical significance level was p<.I set it to 05. Through this research procedure, the following conclusions were drawn. First, it was found that the motivation of office workers to choose clothes color had a positive (+) effect on appearance satisfaction. Second, office workers' motivation for choosing makeup colors was found to have a positive (+) effect on appearance satisfaction, and physical attractiveness was found to have a positive (+) effect on situational factors. Third, it was found that the color choice of clothes of office workers had a positive (+) effect on self-esteem. Fourth, It was found that the motivation of office workers to choose makeup colors had a positive (+) effect on self-esteem.
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